business development - the americas - radissonblu.com · the americas business development brochure...

Americas701 Carlson ParkwayMinnetonka, MN 55305U.S.A.T: +1(763) 212-3475

Europe, Middle East & AfricaAvenue du Bourget 44B-1130 BrusselsBelgiumT: +32 2 702-9200

Asia Pacific3 HarbourFront Place#08-01/02 HarbourFront Tower 2Singapore 099254T: +65 6511-9266

Adding Color to LifeSM

business development - the americas

parkinn.com

© 2013. Park Inn by Radisson. All rights reserved. Information provided based on information as of December 31, 2012, unless otherwise noted. MN File No. F- 4054. This Development Brochure is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA) an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Park Inn by Radisson makes no representation or guarantees concerning the success or profitability of licensees or hotel locations.


The Americas Business Development Brochure 1

different by looksdifferent by attitude

Park Inn by Radisson is a fresh and energetic upper midscale hotel brand that has been created for fast and flexible growth. Different by looks and different by attitude, Park Inn has one of the most distinctive and striking identities in the branded hospitality world.


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PHILIPPINES

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AUSTRIA

AZERBAIJAN

BELGIUM

BULGARIA

CZECHREPUBLIC

DENMARK

ENGLAND

ESTONIA

FRANCE

U.A.E.

SAUDI ARABIA OMAN

SWEDEN

SLOVAKIA

RUSSIA

POLAND

NORWAY

IRELAND

ICELAND

HUNGARY

GERMANY

LITHUANIA

LUXEMBOURG

SWITZERLAND

N. IRELAND

SCOTLAND

TUNISIA

EGYPT

INDIA

NIGERIA

SOUTH AFRICA

MOZAMBIQUE

CANADA

MEXICO

UNITED STATES

BRAZIL

BELGIUMUKRAINE

THE NETHERLANDS

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KAZAKHSTAN

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Park Inn by Radisson was founded in Arizona in 1986 and acquired by Carlson Rezidor Hotel Group in 2000. In 2003, Park Inn was launched in Europe, the Middle East and Africa. Since then, the portfolio has expanded to over 130 properties worldwide.

A Truly Global Brand

a globalsuccess story

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AUSTRIA

AZERBAIJAN

BELGIUM

BULGARIA

CZECHREPUBLIC

DENMARK

ENGLAND

ESTONIA

FRANCE

U.A.E.

SAUDI ARABIA OMAN

SWEDEN

SLOVAKIA

RUSSIA

POLAND

NORWAY

IRELAND

ICELAND

HUNGARY

GERMANY

LITHUANIA

LUXEMBOURG

SWITZERLAND

N. IRELAND

SCOTLAND

TUNISIA

EGYPT

INDIA

NIGERIA

SOUTH AFRICA

MOZAMBIQUE

CANADA

MEXICO

UNITED STATES

BRAZIL

BELGIUMUKRAINE

THE NETHERLANDS

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COSTA RICA■

KAZAKHSTAN

Astana ■

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GABON

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A Truly Global Brand


Park Inn by Radisson is now embarking on an ambitious plan to grow our footprint in the Americas. Park Inn is the answer to a growing demand by owners and franchisees for an uncomplicated, affordable and reliable – yet highly enjoyable – hotel experience.

Our brand is positioned in the upper midscale hospitality segment for business, leisure and group travel. From check-in to the moment of departure and every touch point in between, Park Inn is a hotel brand that offers key services and amenities such as:

› Free High-Speed Internet› Onsite fitness and business centers› Full-Service Restaurants› Meeting facilities


focus: theamericas

The Park Inn by Radisson Essentials is a collection of iconic elements that, when implemented fully in a hotel, provide a coherent branding experience throughout the physical environment of the property.

the essentials


Mandatory Items Include

Brand

› External Signage› Brand Signature Color Runner

› Park Inn Mugs› Park Inn Art› Park Inn Shower Curtain*› Indoor Signage› WebExtra Sites› Park Inn Flags

Promotional & Collateral

› Operational Stationery› Do Not Disturb Signs› In-Room Information Guides› Key Card Wallets› Rack Brochure› Sales Folder› Meetings Fact Sheet› Promotional Flyers› Posters› Local Marketing Guidelines

* Used in a transition period, if needed. New Standard: Safety glass screen

Operational Items

› Duvets› White Bed Linens› Bathroom Amenities› Uniforms› Name Badges› Telephone Keypad Display› Note Pads and Pens› Meeting Pads› Menus

Park Inn by Radisson offers proprietary, comprehensive and turn-key tools designed to help hotels optimize revenue.

growing valuewith revenuegeneration

Revenue Optimization tools include our industry-leading Stay Night Automated Pricing (SNAP) rate optimization technology that takes the guesswork out of daily pricing. Our optional fee-based revenue consultancy program, Revenue Optimization Performance Enhancements Services (ROPES), provides customized, hotel-specific support.

Hotels also benefit from a close partnership with Carlson Wagonlit Travel, the global leader in hotel travel management, and Look To BookSM, our patented, market-leading, global travel agent incentive program.

Park Inn also receives specific focus from a Dedicated Midscale Brand Sales Team focused on delivering opportunities to hotels from small and medium enterprise (SME) accounts. Backed by our Global Sales team’s comprehensive coverage across segments such as business, groups and meetings, leisure, airline and government, our sales efforts are positioned to drive hotel revenue.

Global distribution and channel management deliver support through initiatives like our Redirected Call Program (RCP) and Online Travel Agent (OTA) relationships.

Annual, brand-specific marketing plans are designed to capture awareness at the brand level and drive revenue at the local hotel level through strategic deployment of key marketing tactics. Continued investment in parkinn.com and online channels allows us to keep pace with today’s discerning guests.


support services to assist in your successOperations SupportOur corporate team is committed to helping you drive your business. We have systems and processes that are designed to streamline start-up and ongoing operations at the property level.› Field-based District Directors are available as consultants and are partnered with our Hospitality Services Support Center (HSSC) representatives to work directly with your hotel.

› Quality assurance programs allow brand standards to be met consistently across the system.

Technical Services and Brand DesignPark Inn by Radisson offers turn-key solutions and support for quick and easy conversions. We also have a team of architects, engineers and technicians to assist hotel owners and developers in building cost-effective, operationally efficient, well-designed and innovative hotels. The Brand Programs & Design Services team focuses on creating seamless interior design packages and executing iconic Park Inn elements consistently throughout the hotel.› Architectural plan review.› Prototypical design implementation.› Interior design packages and sourcing.› Cost-effective brand touch points.

Strategic SourcingSuccess depends largely on the quality of goods and services that guests receive. Tap into a reliable network of quality suppliers with strong industry credibility.› Over 150 systemwide suppliers.› Negotiated discounts on many brand-standard items and services.

› Quality, cost savings and convenience.

Training and Educational Development› The Carlson Rezidor Hotel Group Business School provides hospitality and business training to assist hotel employees in developing their skills to run a successful and profitable hotel.

› Online training and educational development materials available to help maintain high guest-satisfaction ratings.

› Access to the American Hotel & Lodging Association’s (AH&LA) Educational Institute includes access to leading industry-certification programs.

› Our Adding Color to LifeSM Service Training focuses on delivering exceptional service to each and every guest, striving to ensure that each stay exceeds guest expectations.

Park Inn by Radisson – along with our owners and franchisees – enjoys all the benefits of being part of Carlson Rezidor Hotel Group’s global network with its breadth of experience, knowledge, contacts and superior buying power.


Park Inn by Radisson properties have an opportunity to offer RBG as an optional restaurant offering. We’ve set out to create a buzz, an ambience, an experience that’s uniquely appealing to our customers.

the thrillof the grill

Easy, honest and good value all the way, that’s the thinking behind RBG. We’ve developed the entire concept to allow for either new build or rapid conversion of existing restaurants to help you get up to speed quickly in new locations.

RBG’s design and menu choices perfectly complement the contemporary style and iconic design touches of Park Inn by Radisson.

The RBG concept provides what we call RBG software, a carefully designed and meticulously developed set of tools and a defined range of products that collectively sit at the very core of a vibrant bar and grill. From the RBG Passport – which is the absolute cultural program designed to provide consistent branded delivery – to the specifics of what should and should not be merchandised and how – we guide you along the way to implementation.

Tying into Park Inn’s colorful approach to hospitality, the RBG logo is bright and bold communicating a clear, contemporary message: This place is hot!


Prepared by:

Cameron WilsonJUN.19.2013

Size:

8.75 x 11.5in (17.5 x 11.5 in)

Colorspace:

CMYK

Artwork: 5 Version Control:18521-S5-R2CCPark Inn Development Brochure Spread

1st check:

Laura McFarlandJUN.19.2013

2nd check:

Emma BissetJUN.19.2013

Terms and conditions apply. ©2013 Club Carlson. All rights reserved.

Park Inn By Radisson Davao

Free InternetStay well connected. Members enjoy free Internet at more than 1,000 Carlson Rezidor hotels worldwide.

Free Award NightsEnjoy faster free nights – starting at 9,000 Gold Points,® with no blackout dates on standard rooms.

Elite RewardsStay often to earn Elite membership and enjoy access to exclusive benefi t options including: complimentary room upgrades, early check-in and late checkout, and Elite Rollover Nights.

Club Carlson� is the global hotel rewards program from the Carlson Rezidor Hotel Group. Club Carlson redefi nes hotel rewards with a collection of exceptional benefi ts, services, and privileges at more than 1,000 participating hotels worldwide including: Radisson Blu, Radisson,® Park Plaza,® Park Inn by Radisson, and Country Inns & Suites By Carlson.�

More PointsEarn 20 Gold Points® per U.S. dollar spent on eligible hotel nights, and on meals and beverages charged to your room.

18521-S5-R2_CC_ParkInnDevelopmentSpread.indd All Pages 19/06/2013 14:38

We are proud to be a truly responsible business in practice as well as theory. To us that means taking care of people, community and the environment. How?


PeopleWe actively seek diversity and inclusion, and care about the health and safety of our employees and customers. CommunityWe demonstrate social and ethical leadership within the company and community.

EnvironmentWe reduce our impact on the environment. At Park Inn by Radisson, we believe that by managing our business in a responsible manner, we build trust, build relationships and achieve a great hotel experience.

a caring business you can count on

Our brands, which include Radisson Blu®, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM, Hotel Missoni®, T.G.I. Friday’s® and Carlson Wagonlit Travel (CWT), are among the most recognized and respected in the business. Our entrepreneurial spirit is deeply rooted in our 75-year history. Looking ahead, we are driven by our purpose, our Ambition 2015 strategy and our values.

Hotels› 1300 hotels open and

under development› 80 countries & territories

Travel› Global leader specializing

in business travel management › 153 countries & territories

Restaurants› over 900 restaurants

› 60 countries & territories


Headquartered in Minneapolis, Minn, Carlson – through our own portfolio and with our extended family and subsidiary, The Rezidor Hotel Group in Europe, the Middle East, and Africa – operates a focused portfolio of hospitality and travel brands and services.

One of the world’s largest family owned corporations, its brands employ more than 170,000 employees worldwide making it the ninth largest hotel company in the world.

join us

Park Inn by Radisson features highly efficient, fresh and innovative hotels that are global in outlook, and local in operation.

A Wealth Of Experience

Our brand resonates strongly with guests seeking a fresh, upbeat and service-orientated experience. We extend that brand essence by offering all of our employees our Adding Color to LifeSM service training. It is for all of thesereasons that we believe the Park Inn brand will drivesuccess for owners and franchisees.



Get in touch with our development team, call +1 800-336-3301 or email them at [email protected]

Park Inn by Radissonget in touch

Americas701 Carlson ParkwayMinnetonka, MN 55305U.S.A.T: +1(763) 212-3475

Europe, Middle East & AfricaAvenue du Bourget 44B-1130 BrusselsBelgiumT: +32 2 702-9200

Asia Pacific3 HarbourFront Place#08-01/02 HarbourFront Tower 2Singapore 099254T: +65 6511-9266



parkinn.com

© 2013. Park Inn by Radisson. All rights reserved. Information provided based on information as of December 31, 2012, unless otherwise noted. MN File No. F- 4054. This Development Brochure is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA) an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Park Inn by Radisson makes no representation or guarantees concerning the success or profitability of licensees or hotel locations.

business development - the americas - radissonblu.com · the americas business development brochure...

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