Download - Small Cells Americas 2012 Brochure October
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Organized in exclusive partnership with theSmall Cell Forum, Small Cells Americas 2012
is the biggest event of its kind in the region,
having hosted over 2,000 executives since its
first edition in 2007!
Get a full industry update in just two days
Femtocells, picocells and metrocells, hear
the latest news and exclusive insights in
our packed agenda
All the largest operators will be in
attendance, and the leading vendorsannouncing their latest products
Make the most of Avrens renowned
networking opportunities, meet potential
clients and business partners in these low-
key and enjoyable sessions!
Confrmed operators speaking include:
...And more!
The one and only event in the Americas which is endorsed by the Small Cell Forum
EARLY
BIRDDI
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Upto$400o
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WWW.SMALLCELLSAMERICAS.COM
Part o Avren Events Small Cells World Series
3 - 4 DECEMBER 2012
5th ANNUAL SMALL CELLS AMERICAS 2012
Dallas, TX USA December 3rd & 4th, 2012
ORGANIZED IN EXCLUSIVE
PARTNERSHIP WITH THESMALL CELL FORUM
Organized by:mond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:
Case study on small cell deployment
in aircraft!
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7/31/2019 Small Cells Americas 2012 Brochure October
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Showcase your brand to hundreds
of the right decision makers
Our target audience includes CTOs, Femtocell and Small Cell
Product Managers, Network Managers, RAN Planners and
VPs that shape and steer the decisions that drive small cell
and network deployments.
Youll be able to hold meetings and trade business cards with
some o the most inuential network planners and small cell
specialist executives in the region.
Exhibiting and Sponsorship
Opportunities
Avren Events oers a range o sponsorship packages
individually tailored to suit your needs and budget, designed
to maximize your visibility in ront o a targeted audience o
senior decision makers.
Whatever your objectives or sponsoring, whether its
lead generation, branding, networking or launching a new
product, our cost eective sponsorships can help you to
make your participation at the conerence work overtime.
Our personal service will also help you to achieve maximum
beneft rom your investment.
The entire ecosystem under one roofDont miss this one and only opportunity to join a global
gathering o emtocell and small cell proessionals rom
across the extended ecosystem:
- Operators trialling, deploying or considering small cells
from across the globe
- Femtocell Access Point Manufacturers
- Picocell Manufacturers
- Converged Solutions Providers
- RF Design
- Casing & Cabling
- Oscillators
- Antennae
- Network Management and Optimization
- Testing & Measurement
- Backhaul providers
- Semiconductors
- Chipset manufacturers
Many thanks to our sponsors:
40%
18%
24%
11%7%
Director level and above
Snr. Manager / Engineering
Manager
Marketing & BD
Media / Analyst
44%
46%
6% 4%
OEMs/Vendors
Press/Analysts
Association
Operator
Diamond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:
Meet the most inuential players from the Small Cell ecosystemAttendee breakdown from previous events in the Small Cells World Series
The only event in the Americas that puts all the key stakeholders in the industry under
the same roof. www.smallcellsamericas.com
TO DISCUSS THE RANGE OF SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT:
Carole Mayhew Managing Director, [email protected], +44 (0) 1761 492547
Robert Udoh Solution Evangelist, [email protected], +44 (0)207 384 7948
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REGISTER YOUR INTEREST TO ATTEND NOW AND VISIT OUR BRAND NEW WEBSITE!
WWW.SMALLCELLSAMERICAS.COM
The only event in the region that puts all the key stakeholders in the small cell
industry under the same roof
Do not miss this must-attend event of the year for the entire ecosystem!
2012 has been the year of coming-of-age for small cell technology in North, Central and South America as a whole.
The ocus has moved away rom competing technologies and moved towards creating a converged wireless solution
portolio. Operators are looking or aordable turnkey solutions to expand coverage, decrease pressure on the macro-
network and maximise their spectrum usage. Meanwhile, vendors are releasing small cell solutions that ft easily into an
existing network and can work together with other technologies such as DAS and Wi-Fi.
Small cells now play a key role in network roll-outs in the region and abroad. Innovations such as open-access
emtocells and higher capacity pico and metrocells have transormed the technology rom an ad-hoc coverage solution,
to an opportunity or new revenue streams and large-scale deployments. Higher capacity, open-access settings, SON
capabilities and more enhanced network planning techniques are driving small cell technology to become a universally
applicable technology or networks worldwide.
2012 is also an exciting year for Avren Events and the Small Cell Forum. Having rebranded to cover not only emtocell
and small cell technology, Avren has had great success experiencing a 60% growth in delegate numbers in Taipei or the
Asian event, launching the Small Cells MENA Conerence in October and welcoming 500 delegates to the World Summit in
London last June.
Why you cant miss Small Cells
Americas 2012:
Dallas
One o the most inuential telecoms hubs in North
America, the thriving ecosystem located in Dallas
ensures that just the right mix o people will be at
the conerence. Enjoy warmer weather, meet 200+
delegates, attend the conerence and perhaps even
catch a Dallas Cowboys game!
Focus on local and regional case studies
North America is an exciting place or small cells, with
large scale deployments already in motion. At Small Cells
Americas you will also have the opportunity to hear rom
leading Latin American operators already deploying or
trialling with this technology
Endorsed exclusively by the Small Cell Forum No other event in this region will bring together
the entire ecosystem with the industry endorsement
oered by the Small Cell Forum
Part of the Small Cells World Series
Avrens 9 years o experience in the small cells and
RAN planning sector ensures the quality and relevance o
our agenda, speakers and content
And many more exciting features!
Conrmed speakers for 2012 include:Jim Parker Senior Manager AT&T
Paula Doublin Assistant Vice-President, Construction& Engineering (DAS) AT&T
Kyle Allen Femtocell Technical Lead Sprint
Eduardo Durn Project Engineer, Innovation &Development Entel Chile
Oscar Aguilar Strategic RAN Planning Manager Telcel Mexico
Ahmad Armand VP LTE Systems MetroPCS
Rick Vergin CEO Mosaic Telecom
Robert Riordan Executive Vice-President & Director ofCorporate Development Cellcom
Yoshihito Shimazaki Deputy Division Head Softbank
Christian Feliu Head of Access & Transport NetworkTechnology Telefonica Chile
Ignacio Alvarez Conde Technology Strategy, WirelessAccess Design and Delivery Telus
Noor Chowdhury President & CTO Stitel Networks
Curt Gray VP Business Development Satcom Integration
Jiang Xin R&D Ofcer China Mobile
Marco del Angel Planning Manager, New Services Iusacell Mexico
Xiao Han Senior Engineer China Unicom
Monica Paolini President Senza Filli Consulting
Jagdish Rebello Senior Director & Principal Analyst,
Communication - iSuppli
EARLY BIRD DISCOUNT Up to $400 off your registrationif you book by October 31.
REGISTER TO ATTEND NOW AND VISIT OUR BRAND NEWWEBSITE! WWW.SMALLCELLSAMERICAS.COM
50% OPERATOR DISCOUNT * 20% SMALL CELL FORUMFULL MEMBER DISCOUNT
ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM
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Preliminary Conference Agenda
Make sure you visit our website for the latest program updates!www.smallcellsamericas.com/agenda
DAY 1 TUESDAY, DECEMBER 3rd, 2012
8:50 Welcome remarks from the Small Cell Forum
9:00 Industry update: Small Cell ForumSimon Saunders Chairman Small Cell Forum
9:20 Wi-Fi, DAS and Small Cells Curing the Capacity CrunchDiscuss network business drivers
Compare in-building solution alternativesSmall Cell strategy and directionJim Parker Senior Manager AT&T
9:45 Topic to be conrmedKyle Allen Femtocell Technical Lead Sprint
10:10 Topic TBCNick Karter VP Business Development - Qualcomm
10:35 Coffee Break
11:05 Outdoor small cell deployments in complex urbanspaces Iusacell case study Examining trial results rom sites in Mexico Cityand beyondDeployment strategy across the network built aroundusage hotspots and difcult-to-reach locations Challenges in deploying small cells in denselypopulated areasMarco del Angel Planning Manager,New Services Iusacell
11:30 Topic TBCSpeaker TBC, NEC
11:55 The role of small cells in an LTE environment
Ahmad Armand VP, LTE Systems MetroPCS
12:20 Meeting Japans data demand with successfuloutdoor and indoor small cell network roll-outsYoshihito Shimazaki Deputy Division Head Softbank Corporation
12:45 Lunch Break - kindly sponsored by Symmetricom
1:45 Topic TBCOscar Aguilar - Strategic RAN Planning Manager- Telcel Mxico
2:10 Optimizing the small cell business ROICost o installing small cells can grow quickly, driven byinstallation restrictions, backhaul and other operating costsHow can operators drive costs down?
oFlexible perormance and reliability requirementsInrastructure and backhaul sharingoIntegrated backhaul in a single box and neutral-hostbusiness modelMonica Paolini President Senza Filli Consulting
2:35 Topic TBCDr Nick Johnson CTO ip.access
3:00 Panel - Solving the backhaul bottleneck Regulatory and legal challenges to providingstable backhaulBackhaul solutions rom fbre to wirelessGetting past the One-size-fts-all utopia, and building aportolio o solutions or each siteModerator:Monica Paolini President Senza Filli ConsultingPanellists conrmed:Paula Doublin Assistant Vice President, Construction& Engineering (DAS) AT&T
3:35 Coffee Break
4:05 Developing femtocells and small cells: Why theymake sense in ChileEduardo Durn - Project Engineer in Innovation andDevelopment Entel Chile
4:30 Topic TBCManish Singh CTO Radisys
4:55 How outdoor small cells t in Telus macro networklayer and technology roadmapCurrent deployment status Telus roadmap building out a heterogeneous network Targeting customers and data trafc hotspotsIgnacio Alvarez Conde Technology Strategy, WirelessAccess Design and Delivery Telus
5:20 End of Day 1, followed by Drinks Reception and theSmall Cells Americas Gala Dinner
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Preliminary Conference Agenda
Make sure you visit our website for the latest program updates!www.smallcellsamericas.com/agenda
DAY 2 TUESDAY, DECEMBER 4TH, 2012
9:00 Delivering Telefonicas global small cell vision inChile Overview o deployment status and key drivers inTeleonica Chiles network Timeline and success rates thus ar Customer response and eedback in a new marketor small cellsChristian Feliu Head of Access and TransportNetwork Technology Telefonica Chile
9:25 Rapid network deployment with small cells LTE,LTE-A and beyondHiroyuki Hosono Radio Network Systems Group,Radio Access Network Development Department NTT Docomo
9:50 Topic TBCJungtao Liu CEO Ablaze Wireless
10:15 Coffee Break
10:45 Small Cells in Rural America- Lessons Learned and Future Plans
Rick Vergin CEO Mosaic Telecom
11:10 Small Cells Big Synchronization Demands Injecting increased capacity and coverage in highbandwidth consumption areas Maintaining seamless end-user experience withmacro and small cell layer synchronization The impact on services such as voice call hand-o,video reception and location-based services Leveraging existing hardware resources in thesystem design to support a variety o backhaul typesand associated requirementsEric Colard Business Development Director Symmetricom
11:35 Small Cells in Carrier Networks: A real solutionthat is moving beyond the hype The business and technical case or small cells: Theright solution or a real problem The market or small cells: regional challenges abound Heterogeneous Networks: The uture o small cellsin 4G Cloud RANsJagdish Rebello Senior Director & PrincipalAnalyst, Communications iSuppli
12:00 Special Session Deploying emtocells in privateaircrat and less conventional settings case studyCurt Gray VP Business & Strategic Development Satcom IntegrationNoor Chowdhury President & CTO Stitel Networks
12:25 Lunch Break - kindly sponsored by SpiderCloudWireless
1:25 Using FemtoCloud technology to deliverfemtocell-as-a-serviceRobert Riordan EVP & Director of CorporateDevelopment Cellcom
1:50 Small cell solutions to improve residentialQuality of Experience What small cell solutions are specifcally applicableto the residential environment? What are the pros and cons o each residential small
cell solution? What is the expected Quality o Experienceimprovement to expect with dierent small cellsolutions?Michiel Lotter - VP of Engineering Nextivity
2:15 Small Cells Another Tool in the Network Toolbox Deployment Realities Site acquisition Powering challenges Backhauling challenges, interoperability,maintenance and repair Alarming and monitoring opportunitiesPaula Doublin Assistant Vice President,Construction & Engineering (DAS) AT&T
2:40 Topic to be conrmed
3:05 Coffee Break
3:35 Leveraging a small cell Core beyond femtocelldeployment to radically change the cost ofnetwork expansion and upgradesLeveraging new picocells technology to eliminatemacro cell expansionUtilizing VoWiFi to ooad capacityEstablishing a ramework to leverage VoLTE networksJohn Hoadley CTO Taqua
4:00 Small cells and their relationship with thecore network How small cells work together with the corenetwork and what their current and uture roles are Trailing and deployment progress in provincial networks Challenges ahead
4:25 Panel - Small cells growing up Where to next forthis technology in North America, LATAM and beyond Key drivers or growing deployments in the region Opportunities in residential, enterprise and outdoormarkets or operators and vendors Steps to be taken to go rom small to medium scale,to large-scale deployments at a region-wide levelModerator: Jagdish Rebello Senior Director &Principal Analyst, Communications iSuppliPanellists conrmed:Jim Parker Senior Manager AT&T
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WWW.SMALLCELLSAMERICAS.COM
Part o Avren Events Small Cells World Series
3 - 4 DECEMBER 2012
5th ANNUAL SMALL CELLS AMERICAS 2012
Dallas, TX USA December 3rd & 4th, 2012
ORGANIZED IN EXCLUSIVE
PARTNERSHIP WITH THESMALL CELL FORUM
Organized by:mond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:
3 - 4 DECEMBER 2012
18 - 19 MARCH 2013, SEOUL
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