september hong kong jewellery & gem fair...

September Hong Kong

Jewellery & Gem Fair

2016

Exhibitor Survey Report

9JG16 Exhibitor Survey Report 2

Survey Summary

Total number of exhibitors 3,615 Total number of collected onsite survey 2,155 [924 (AWE), 1,231 (CEC)]

Onsite survey response rate 59.6% [2,155/3,615]

Total number of online survey successfully sent out 3,600 [1,651(AWE),1,949(CEC)]

Total number of collected online survey: 324 [168(AWE), 156(CEC)]

Online survey response rate: 9% [324/3,600]

Total number of collected survey (onsite + online) 2,479Overall response rate: 68.6% [2,479/3,615]


Exhibitors in Theme Pavilions or Group Pavilions

• Respondents of this exhibitor survey are mainly exhibiting in Gemstone, Diamond, Packaging, Tools & Equipment

pavilions in AWE.

CEC Number of Respondents: 1,387

Number of Skipped: 699

Number of Respondents: 1,091


AWE

CEC AWE0.1%

0.3%

0.4%

0.4%

2%

2%

8%

12%

20%

0% 10% 20%

Publications

Pearl

Jewellery Accessories

Laboratory & Institution

Fine Gem Pavilion

ICA

Packaging, Tools & Equipment

Diamonds

Gemstone

0.1%

0.1%

0.1%

0.1%

0.4%

1%

1%

1%

1%

1%

2%

2%

2%

2%

3%

3%

3%

-5% 5%

Bridal

Fei Cui

Packaging

Laboratory & Institution

Publications

Jewellery Accessories

Amber

Finished Jewellery

Asian Fine Jewellery

Fine Jewellery

International Fine Jewellery

Silver Jewellery

Designer Arena

Fine Design Pavilion

Antique & Vintage Jewellery

International Premier Pavilion

Pearl Jewellery, Silver Jewellery,…


Exhibitors in Theme Pavilions or Group Pavilions[Based on feedback of Other Country Pavilions]

• Respondents of this exhibitor survey are mainly exhibiting in Hong Kong, Thailand and China.

AWECEC0.5%

1%

1%

1%

2%

2%

3%

3%

3%

4%

4%

4%

7%

8%

11%

0% 5% 10% 15%

South Africa

Colombia

Israel

Sri Lanka

Germany

Brazil

USA

Italy

Taiwan

Belgium

India

China

Japan

Hong Kong

Thailand

CEC Number of Respondents: 1,387


Number of Respondents: 1,091


AWE

0.1%

0.1%

0.3%

0.4%

0.4%

1%

1%

1%

1%

1%

1%

1%

2%

4%

6%

10%

10%

36%

0% 10% 20% 30% 40%

Portugal

Russia

France

South Africa

Singapore

Spain

Poland

Turkey

USA

Germany

India

Korea

Taiwan

Italy

Japan

China

Thailand

Hong Kong Pavilion


Exhibitors’ nature of business(es)[Tick more than one when appropriate]

2016 Number of Respondents: 2,439 Number of Respondents: 2,390 2015

• Manufacturer/Supplier, Wholesaler and Exporter are three major natures of businesses of the exhibitors.

• Visitors may carry more than one business natures, therefore the overall percentage exceed 100%.

0.4%

0.2%

0.7%

1.7%

1.5%

0.8%

1.4%

3.8%

16.6%

27.8%

45.0%

84.7%

113.1%

139.3%

0.5%

0.8%

1.2%

1.5%

1.5%

1.7%

2.2%

3.0%

16.0%

28.9%

42.4%

84.8%

108.3%

142.4%

0% 50% 100% 150%

Publication

Gift Shop

Mail Order House / E-Tailer

Gem Laboratory / Gemologist

Private Jewellery Collector

Department / Chain Store

Jewellery Trade Association

Buying Agent

Jewellery Designer

Retailer

Importer

Exporter

Wholesaler

Manufacturer/Supplier

2016

2015


Are you a first-time participant in this exhibition?

2016 Number of Respondents: 2,116 Number of Respondents: 2,327 2015

• Over 90% of the exhibitors are repeated ones. It could be a result of its long history and good reputation in

the industry.

8%

[179]

92%

[2,148]

First-time Repeated

8%

[185]

92%

[2,116]

First-time Repeated


How did you learn about this exhibition?(Tick more than one when appropriate)

2016 Number of Response Count: 3,389 Number of Response Count: 2,7682015

• Organiser’s email becomes the main source of fair information instead of WOM/Referral from industry friend.

A suitable email promotion plan and comprehensive database might help in enhance the Fair awareness.

Not available in 2015

8%

0%

13%

25%

13%

20%

Not available in 2015

22%

2%

4%

7%

12%

12%

14%

16%

19%

23%

0% 10% 20% 30%

Social Media

At other exhibitions

Other

Organiser’s printed mail

Word of mouth / Referral from industry friend

Organiser’s website

Advertisement

Search Engine

Organiser’s email

2016

2015


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from advertisement]

[Tick more than one when appropriate]

2016 Number of Response Count: 436 Number of Response Count: 4572015

• Trade publication is again the main advertising channel for a trade fair.

14%

38%

72%

14%

30%

73%

0% 20% 40% 60% 80%

Outdoor

Mass media

Trade publications

2016

2015


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from search engine]


2016 Number of Response Count: 114

• Most of the exhibitors learned the Fair from Google, as it is the most popular search engine among others.

2%

3%

5%

22%

84%

0% 20% 40% 60% 80% 100%

Bing

Sogou

Baidu

Yahoo

Google


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from social media]


2016 Number of Response Count: 129

• Facebook ranked number one among the social media vehicles, while Google+ ranked the second.

2%

4%

8%

21%

45%

50%

0% 10% 20% 30% 40% 50% 60%

Weibo

Twitter

Linkedln

Wechat

Google+

Facebook


Which online platform do you usually use to source[Tick more than one when appropriate]

2016 Number of Response Count: 1,693

• HKTDC.com ranked number one among the online platforms, while JewelleryNetAsia.com ranked the second.

1%

2%

4%

8%

17%

48%

66%

0% 10% 20% 30% 40% 50% 60% 70%

Polygon.net

BlueNile.com

Globalsources.com

Others

Alibaba.com

JewelleryNetAsia.com

HKTDC.com


Did you use the fairs’ mobile app “Mobile Buyer Guide”?

2016 Number of Respondents: 2,285 Number of Respondents: 2,3702015

How well did the MOBILE APP meet your needs

How likely would you be to recommend this MOBILE APP to other attendees of the event?

Average rating 2015

3.12

Average rating 2016

3.12

• 31% of the users gave a rating 4 or above to this Mobile APP, and by comparison with 2015, 4% reduced of users gave a

rating 4 or above to recommend this Mobile APP to other attendees of the event. Besides, the percentage of user is

dropped by 2% in 2016.

• Features exhibitors like most: search engine, activity feeds and advertising opportunities

• Features should be added: can use offline, online chat, between exhibitor and visitor, GPS navigation of booth location

Average rating 2016

3.16

Average rating 2015

2.80

16%

[364]

84%

[1,921]

User Non-user

18%

[430]

82%

[1,940]

User Non-user

13% [46]19% [69]

48% [174]

10% [36]

11% [41]12% [48]

23% [96]

43% [179]

10% [43]12% [49]

0%

20%

40%

60%

5 4 3 2 1

2016

2015

13% [47]

21% [75]

44% [159]

12% [42] 10% [35]10% [41]10% [43]

42% [175]

26% [110]

12% [49]

0%

20%

40%

60%

5 4 3 2 1

2016

2015


Reason(s) for respondents who did not download the mobile app [Based on exhibitors who did not download the mobile app]



• Other reasons for not using the app: poor wifi coverage, more useful for visitors than exhibitors.

• Over 60% indicated that they were not aware there was a mobile app. Thus more promotion would be

required.

5%

5%

9%

11%

22%

58%

4%

7%

7%

11%

28%

61%

0% 20% 40% 60% 80%

No mobile device / mobile device didn’t work with

app

Technical problems using the app

Too difficult to download / install the app

Other

Not worth the effort to install the app

Not aware there was a mobile app

2016

2015


To what extent have your objectives for exhibiting in this

exhibition have been achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

2016 Number of Respondents: 1,236 Response

Count

2,189

1,920

2,034

1,982

1,952

1,996

1,940

• Collect market information (85%), consolidate contacts with buyers/ business partners (84%) and find new

buyers (78%) are the top three objectives for exhibiting in the September Fair.

4%

37%

10%

15%

17%

7%

7%

18%

18%

18%

12%

10%

9%

9%

26%

19%

26%

17%

17%

17%

15%

33%

20%

31%

33%

32%

39%

34%

14%

5%

11%

16%

18%

23%

25%

5%

2%

4%

6%

6%

6%

10%

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

N/A 1 2 3 4 5




Number of Respondents: 1478Number of Respondents: 2,208 Number of Respondents: 2,2302015

Comparison of combining responses of “Rating 4” and “Rating 5”

• Consolidate contacts with buyers/ business partners (35%), collect market information (29%) and brand-

building (24%) again be the top three objectives of exhibitors in the September Fair.

13%

22%

26%

28%

29%

36%

38%

7%

15%

19%

22%

24%

29%

35%

0% 20% 40%


Explore new markets

Find new buyers

Launch new products

Brand-building



2016

2015

2016 By Year




Number of Respondents: 1478CEC Number of Respondents: 1,715 Number of Respondents: 1,286 AWE


• Both consolidate contacts with buyers/ business partners (35%) and collect market information (28%) again

be the objectives of exhibitors in both AWE and CEC in the September Fair.

• Launch new products is more important for exhibitors in CEC than exhibitors in AWE.

7%

15%

20%

23%

18%

30%

35%

7%

15%

18%

24%

26%

28%

35%

0% 20% 40%


Explore new markets

Find new buyers

Brand-building

Launch new products



CEC

AWE

By Venue


To what extent are you satisfied with the fair in the following

aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)

2016 Number of Respondents: 2,182 Response

Count

2,056

2,030

2,094

2,113

2,121

2,119

2,144

2,168

2,142

• Onsite service of organiser (92%), move-in and move-out arrangement (92%) and facilities and services of

the exhibition centre (91%) are aspects that exhibitors satisfied most.

12%

17%

10%

4%

4%

5%

5%

3%

4%

23%

29%

23%

15%

13%

14%

14%

11%

13%

39%

33%

41%

38%

39%

38%

38%

34%

39%

18%

14%

18%

29%

29%

29%

28%

24%

29%

6%

4%

5%

10%

11%

10%

9%

9%

11%

3%

3%

2%

4%

3%

3%

6%

19%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 2 3 4 5 N/A


To what extent are you satisfied with the fair in the following

aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)



• Satisfactory level on nearly all aspects are higher than last year.

• Improvement in aspects of move-in and move-out arrangement and official stand contractor(s) are most

significant, 5% higher than 2015.

18%

22%

23%

30%

32%

35%

34%

36%

36%

18%

23%

24%

33%

37%

39%

39%

40%

40%

0% 10% 20% 30% 40% 50%

Visitor traffic

Visitor quality

Business opportunities

Official forwarding agent(s)

Official stand contractor(s)

Pre-show service of organiser

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Onsite service of organiser

2016

2015


Please select the exhibition that you rate most important for your

company. (Please tick only ONE)


• Over 50% of the respondents rated the September Fair the most important fair to them, 1% up from 2015.

• The expectation of the September Fair this year is much higher. Most of the exhibitors believe this number one

jewellery event could bring business opportunities for them.

0.1%

0.2%

0.5%

0.3%

0.7%

0.4%

2%

3%

2%

5%

6%

5%

23%

51%

0.0%

0.1%

0.2%

0.2%

0.5%

1%

2%

2%

3%

5%

5%

6%

26%

52%

0% 20% 40% 60%

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Delhi Jewellery & Gem Fair (Sep)

Gem & Jewellery India International Exhibition (Oct)

Istanbul Jewellery Show (Oct)

Istanbul Jewellery Show (Mar)

Japan Jewellery Fair (Aug)

Bangkok Gems & Jewelry Fair (Sep)

Other exhibition

June Hong Kong Jewellery & Gem Fair (Jun)

Vicenzaoro Winter (Jan)

BaselWorld Fair (Mar)

JCK Las Vegas Show (May)

Hong Kong International Jewellery Show (Mar)

September Hong Kong Jewellery & Gem Fair (Sep)

2016 2015


What are your plans for participating in this exhibition next

year?


Preferences between booth sizes

[Based on exhibitors who will participate the next edition]

• Over 85% of the respondents will

participate again in next edition.

• Most of the respondents (76%) are looking

for a booth of same size as 2016.

86%

84%

14%

15%

1%

1%

60% 80% 100%

2016

2015

Will participate

May participate

Will not participate

18%

76%

6%

19%

76%

4%

0%

20%

40%

60%

80%

100%

Larger booth Same booth size Smaller booth size

2016

2015


Are you interested in other UBM Asia’s jewellery exhibitions?

(Tick more than one when appropriate)


• Exhibitors are still keen to exhibit in the September Fair, climbed 1% from 2015.

2%

1%

4%

4%

3%

2%

6%

7%

6%

8%

9%

9%

10%

12%

52%

75%

1%

1%

2%

2%

2%

4%

4%

4%

6%

8%

8%

10%

10%

12%

48%

76%

0% 20% 40% 60% 80%

Kolkata Jewellery & Gem Fair – Dec 2016

Hyderabad Jewellery, Pearl & Gem Fair – Jun 2017

Gem & Jewellery India International Exhibition – Oct 2016

JUNWEX New Russian Style – May 2017

Delhi Jewellery & Gem Fair – Sep 2017

JUNWEX St. Petersburg – Feb 2017

Istanbul Jewelry Show – Mar 2017

Istanbul Jewelry Show – Oct 2016

JUNWEX Moscow – Oct 2016

China International Gold, Jewellery & Gem Fair – Shenzhen - Apr 2017

Singapore Jewellery & Gem Fair – Nov 2016

Japan Jewellery Fair – Aug 2017

Taiwan Jewellery & Gem Fair – Oct 2016

China International Gold, Jewellery & Gem Fair – Shanghai – Nov 2016

June Hong Kong Jewellery & Gem Fair – Jun 2017

September Hong Kong Jewellery & Gem Fair – Sep 2017

2016 2015

september hong kong jewellery & gem fair...

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