visitor survey report june hong kong jewellery & gem fair 2012

Visitor Survey Report

June Hong Kong Jewellery & Gem Fair 2012

6JG12 Visitor Survey Report 2

Survey Summary

Total number of visitors: 25,560

Total number of online surveys successfully sent out: 19,678

Total number of surveys collected (online): 649

Overall survey response rate: 3.3% [649 / 19,678]


Nature of business(es) of visitors

Publication

Mail Order House/ E- Tailer

Gem Laboratory / Gemologist

Jewellery Trade Association

Gift Shop

Department / Chain Store

Buying Agent

Private Jewellery Collector

Jewellery Designer

Exporter

Importer

Retailer

Manufacturer/Supplier

Wholesaler

0% 10% 20% 30% 40% 50%

1%

1%

3%

3%

5%

6%

10%

13%

17%

19%

23%

33%

35%

42%


Are you visiting this exhibition for the first time?

Re-peated visitor

522 (69%)

First-time

visitor 230

(31%)

Repeated visitor430 (66%)

First-time visitor219 (34%)

｜ No. of response in 2011: 752｜｜ No. of response in 2012: 649｜


How did you learn about this exhibition?

Regular Visitor of June HK Fair

Word of mouth

Direct mail

Website

Advertisement

At other UBM Asia's jewellery exhibitions

Electronic promotion

At other exhibitions

0% 10% 20% 30% 40% 50% 60%

55%

21%

17%

17%

14%

14%

14%

2%

57%

19%

22%

16%

17%

15%

14%

2%

20112012



How did you learn about this exhibition?- Base: visitors who learnt the Fair from advertisement

Trade publications

Mass media

Outdoor advertising

0% 20% 40% 60% 80%

64%

29%

18%

74%

34%

14%

20112012



How did you learn about this exhibition?- analysis of the answers under “UBM Asia’s jewellery exhibitions”

｜ No. of response: 87｜

September Hong Kong Jewellery & Gem Fair

China International Gold, Jewellery & Gem Fair – Shenzhen

China International Gold, Jewellery & Gem Fair – Shanghai

Treasures Hangzhou

0% 20% 40% 60% 80% 100%

91%

26%

25%

8%

• Most of the visitors learnt about the June Fair from UBM Asia’s signature jewellery event: the September Hong Kong Jewellery & Gem Fair. The Sep Fair would be the optimal channel to promote our fairs.


What is the major product you source for?

Gemstones

Diamonds

Finished Jewellery

Pearls

Fine Jewellery

Mounting Jewellery and Jewellery Accessories

Silver & Stainless Steel Jewellery

Packaging & Technology

0% 10% 20% 30% 40% 50% 60%

48%

44%

43%

30%

26%

23%

19%

18%

47%

53%

50%

31%

26%

24%

24%

20%

20112012



To what extent do you think your objectives for visiting this exhibition have been achieved?


Collect market information

Consolidate contacts with suppliers/ business partners

Look for new suppliers

Place orders

Seek franchisers / principals

Source new products

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23%

21%

16%

12%

4%

15%

54%

49%

48%

35%

25%

50%

15%

15%

23%

22%

22%

21%

4%

5%

6%

15%

15%

8%

5%

10%

8%

15%

33%

6%

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable


To what extent do you think your objectives for visiting this exhibition have been achieved?(comparison of 2011 & 2012: “Fully well achieved” + “Fully achieved”)

Collect market information

Consolidate contacts with suppliers/ business partners

Look for new suppliers

Place orders

Seek franchisers / principals

Source new products

0% 20% 40% 60% 80% 100%

77%

70%

64%

47%

29%

65%

79%

70%

67%

53%

30%

68%

20112012



To what extent are you satisfied with the exhibitors on the following?


Product price

Product range

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

9%

22%

21%

23%

22%

52%

60%

71%

61%

68%

37%

16%

8%

14%

9%

3%

2%

2%

1%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the exhibitors on the following?(comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)

Product price

Product range

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

0% 20% 40% 60% 80% 100%

61%

82%

92%

84%

90%

59%

84%

93%

88%

87%

20112012

• Product prices were more competitive in 2012, and most of the visitors satisfied with the exhibitors’ service.



June Hong Kong Jewellery & Gem Fair and the June edition of the Asia's Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company

No 56 (7%)

No Comment 215 (29%

)

Yes 481

(64%)

No 39 (6%)

No Comment189 (29%)

Yes 421

(65%)

• The AFJ to be held concurrently with the June Fair is welcomed by most of the visitors confirmed that such arrangement enhances their sourcing experiences.



To what extent are you satisfied with the organiser on the following?


Information before the fair

Information during the fair

On-site services

Signage and decoration

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32%

28%

28%

26%

57%

63%

60%

63%

10%

8%

10%

10%

1%

1%

2%

1%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the organiser on the following?(comparison of 2011 & 2012: “Extremely satisfied” + “Quite satisfied”)

Information before the fair

Information during the fair

On-site services

Signage and decoration

0% 20% 40% 60% 80% 100%

89%

91%

88%

89%

88%

89%

86%

89%

20112012

• The Organiser’s delivered services of high quality. The scores in various aspects are similar to or higher than last year which confirmed visitors’ satisfaction.



In case you also visited the June Hong Kong Jewellery & Gem Fair in 2011, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?


Around the same this year

as last year181

(40%)

Between 0 – 20% less this year 92 (21%)

Be-tween

0 – 20% more this year41

(9%)

Over 20% less this year82 (18%)

Over 20% more this year52 (12%)


Please give an overall rating for your participation in this exhibition.(10=Excellent; 1=Very poor)

1 (very poor) 2345678910 (Excellent) 0%

5%

10%

15%

20%

25%

30%

35%

1%0%

1%2%

8%

16%

31%

22%

10%10%

0%0%1%

2%

7%

21%22%

24%

11%12%

20122011

Average rating (2011): 7.33




How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)

1 (Not at all

likely)

2 3 4 5 6 7 8 9 10 (Very

likely)

0%

5%

10%

15%

20%

25%

1%0%

2% 2%

8%

14%

22%21%

12%

19%

1%0% 1%

1%

9%

17% 18% 18%

13%

23%

20122011





How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)


1 (Not at all

likely)

2 3 4 5 6 7 8 9 10 (Very likely)

0

20

40

60

80

100

120

140

160

6 (1%)1 (0%)

12 (2%) 10 (2%)

50 (8%)

90 (14%)

145 (22%)138 (21%)

75 (12%)

122 (19%)

• Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)

2012 Average score: 7.53NPS: 4%


How important are the following to you in your planning to visit this exhibition?


Invitation from the organiser

Invitation from your suppliers exhibiting at the exhibition

Making appointment with the exhibitors before the exhibition

Meeting other visitors at the exhibition

What products will be exhibited

Who will be exhibiting at the exhibition

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

42%

29%

23%

21%

47%

35%

46%

52%

45%

43%

46%

50%

11%

17%

27%

30%

6%

14%

1%

3%

4%

6%

1%

1%

Extremely important Quite important Not quite important Not important at all


How important are the following to you in your planning to visit this exhibition?(comparison of 2011 & 2012: “Extremely important” + “Quite important”)

Invitation from the organiser

Invitation from your suppliers exhibiting at the exhibition

Making appointment with the exhibitors before the exhibition

Meeting other visitors at the exhibition

What products will be exhibited

Who will be exhibiting at the exhibition

0% 20% 40% 60% 80% 100%

88%

81%

68%

64%

93%

85%

90%

82%

66%

64%

92%

85%

20112012



Please tick the jewellery exhibition that you rate most important for your company.

｜ No. of response: 649｜September Hong Kong Jewellery & Gem Fair (Sept)

June Hong Kong Jewellery & Gem Fair (Jun)

Hong Kong International Jewellery Show (Mar)

JCK Las Vegas Show (Jun)

BaselWorld Fair (Mar)

Vicenza Italy (Jan)

Bangkok Jewellery & Gem Fair (Feb)

Japan Jewellery Fair (Aug)

Other exhibition (please specify):

Delhi Jewellery & Gem Fair (Sept)

Gem & Jewellery India International Fair - Chennai (Feb)

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Istanbul Jewellery Show (Mar)

Istanbul Jewellery Show (Oct)

Mumbai Jewellery & Gem Fair (Jan)

0% 10% 20% 30% 40% 50% 60%

59%

17%

12%

3%

2%

2%

1%

1%

1%

0%

0%

0%

0%

0%

0%

visitor survey report june hong kong jewellery & gem fair 2012

Documents

6496jg12 visitor survey

726jg12 visitor survey

overall survey response

visitors satisfaction

total number of surveys

total number of online

exhibitors service

nature of businesses