china international gold, jewellery & gem fair shanghai 2011
TRANSCRIPT
SHJ11 Visitor Survey Report 2
Survey Summary
Total number of visitors: 8,493
Invited online survey: 1,653
Open rate: 228
Completed online survey: 71
Overall online response rate:
4.29%
Nature of business(es) of visitors:
SHJ11 Visitor Survey Report 3
|No. of respondent: 71|
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Retailer
Wholesaler
Manufacturer/Supplier
Importer
Private Jewellery Collector
Exporter
Gift Shop
Jewellery Designer
Department / Chain Store
Gem Laboratory / Gemologist
Buying Agent
Jewellery Trade Association
Mail Order House/ E- Tailer
Publication
45%
33%
26%
18%
18%
9%
9%
20%
6%
15%
16%
5%
5%
0%
41%
35%
24%
23%
17%
15%
15%
15%
10%
8%
7%
4%
4%
0%
2010
2011
Are you visiting this exhibition for the first time?
SHJ11 Visitor Survey Report 4
Repeated 46% [33] First-time
54% [38]
|No. of respondent: 71|
Repeated 54% [47]
First-time 46% [40]
2010 2011
How did you learn about this exhibition?
SHJ11 Visitor Survey Report 5
|No. of respondent: 71|
0% 10% 20% 30% 40% 50% 60%
Advertisement
At other exhibitions
At other UBM Asia's jewellery exhibitions
Direct mail
Electronic promotion
Regular Visitor of SHJ
Website
Word of mouth
13%
7%
23%
13%
21%
42%
23%
8%
17%
3%
20%
24%
21%
51%
24%
15%
2010
2011
How did you learn about this exhibition? (Base: visitors who learnt the fair from advertisement)
SHJ11 Visitor Survey Report 6
|No. of respondent: 8|
0% 20% 40% 60% 80%
Mass media
Outdoor advertising
Trade publications
75%
0%
38%
30%
10%
60% 2010
2011
• Increase in mass media section confirms the efficiency of advertising campaign this year, which more resources were allocated to the mass media advertisement.
How did you learn about this exhibition? (Base: visitors who learnt the fair at other UBM Asia’s jewellery exhibitions)
SHJ11 Visitor Survey Report 7
|No. of respondent: 15|
0% 20% 40% 60% 80%
Treasures Guangzhou
China International Gold, Jewellery & Gem Fair –
Shenzhen
June Hong KongJewellery & Gem Fair
September Hong KongJewellery & Gem Fair
13%
40%
47%
73%
12%
47%
47%
71%
2010
2011
• With its significance in the industry, the September HK Fair again become the major source for visitors to learn about the Shanghai Fair.
What is the major product you source for?
SHJ11 Visitor Survey Report 8
|No. of respondent: 71|
0% 10% 20% 30% 40% 50% 60% 70%
Gemstones
Diamonds
Finished Jewellery
Jadeite Jewellery
Packaging & Technology
Pearls
Silver Jewellery
64%
47%
43%
22%
22%
22%
68%
55%
49%
31%
30%
23%
11%
2010
2011
• Gemstones remained the major kind of products source by visitors.
• Significant increase in diamonds (+8%), packaging & Technology (+8%) and finished jewellery (+6%)
To what extent do you think your objectives for visiting this exhibition have been achieved?
SHJ11 Visitor Survey Report 9
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Collect market information
Consolidate contacts withsuppliers/ business partners
Look for new suppliers
Place orders
Seek franchisers / principals
Source new products
51%
39%
37%
18%
15%
38%
20%
11%
4%
3%
1%
7%
17%
20%
30%
37%
24%
39%
11%
18%
24%
35%
32%
13%
1%
11%
6%
7%
27%
3%
Fairly well achieved Fully achieved Not quite achieved Did not achieve at all Not applicable
To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2010 & 2011: “Fully well achieved” + “Fully achieved”)
SHJ11 Visitor Survey Report 10
|No. of respondent: 71|
0% 20% 40% 60% 80%
Collect market information
Consolidate contacts withsuppliers/ business partners
Look for new suppliers
Place orders
Seek franchisers / principals
Source new products
71%
50%
41%
21%
16%
45%
67%
49%
46%
35%
16%
40% 2010
2011
To what extent are you satisfied with the exhibitors on the following?
SHJ11 Visitor Survey Report 11
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Product price
Product range
Quality of exhibitors
Quantity of exhibitors
Service of exhibitors
3%
7%
7%
8%
11%
28%
46%
68%
54%
68%
59%
44%
24%
34%
20%
10%
3%
1%
4%
1%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
To what extent are you satisfied with the exhibitors on the following? (comparison of 2010 & 2011: “Extremely satisfied” + “Quite satisfied”)
SHJ11 Visitor Survey Report 12
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Product price
Product range
Quality of exhibitors
Quantity of exhibitors
Service of exhibitors
31%
53%
75%
62%
79%
34%
43%
66%
44%
83% 2010
2011
To what extent are you satisfied with the organiser on the following?
SHJ11 Visitor Survey Report 13
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Information before the fair
Information during the fair
On-site services
Signage and decoration
15%
17%
13%
15%
66%
65%
61%
51%
18%
17%
25%
32%
0%
1%
1%
1%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
To what extent are you satisfied with the organiser on the following? (comparison of 2010 & 2011: “Extremely satisfied” + “Quite satisfied”)
SHJ11 Visitor Survey Report 14
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Information before the fair
Information during the fair
On-site services
Signage and decoration
81%
82%
74%
66%
79%
73%
75%
77% 2010
2011
In case you also visited the China International Gold, Jewellery & Gem Fair – Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?
SHJ11 Visitor Survey Report 15
|No. of respondent: 71|
0% 10% 20% 30% 40% 50% 60%
Over 20% more this year than last year
Between 0 – 20% more this year than last year
Around the same this year as last year
Between 0 – 20% less this year than last year
Over 20% less this year than last year
8%
6%
52%
20%
14%
In case you also visited the China International Gold, Jewellery & Gem Fair – Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? (Comparison of 2011 with 2010)
SHJ11 Visitor Survey Report 16
|No. of respondent: 71|
0% 10% 20% 30% 40% 50% 60%
Over 20% more this year than last year
Between 0 – 20% more this year than last year
Around the same this year as last year
Between 0 – 20% less this year than last year
Over 20% less this year than last year
8%
6%
52%
20%
14%
12%
20%
37%
25%
8%
2010
2011
Please give an overall rating for your participation in this exhibition. (10=Excellent; 1=Very poor)
SHJ11 Visitor Survey Report 17
|No. of respondent: 71|
1% 0%
4% 3%
21%
23% 25%
14%
4% 4%
0%
10%
20%
30%
40%
1(very poor)
2 3 4 5 6 7 8 9 10(Excellent)
2011
2010
2011 Average rating: 6.4
2010 Average rating: 6.5
How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)
SHJ11 Visitor Survey Report 18
|No. of respondent: 71|
4% 6%
3% 4%
15% 15%
24%
14%
4%
10%
0%
5%
10%
15%
20%
25%
30%
1(Not at all
likely)
2 3 4 5 6 7 8 9 10(Very likely)
2011 Average score: 6.3
How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)
SHJ11 Visitor Survey Report 19
|No. of respondent: 71|
0
2
4
6
8
10
12
14
16
18
1(Not at all
likely)
2 3 4 5 6 7 8 9 10(Verylikely)
3 (4%) 4 (6%)
2 (3%) 3 (4%)
11 (15%) 11 (15%)
17 (24%)
10 (14%)
3 (4%)
7 (10%)
2011 Average score: 6.3 NPS: -33%
• Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)
11) How important are the following to you in your planning to visit this exhibition?
SHJ11 Visitor Survey Report 20
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Invitation from the organiser
Invitation from your suppliersexhibiting at the exhibition
Making appointment with theexhibitors before the exhibition
Meeting other visitorsat the exhibition
What products willbe exhibited
Who will be exhibitingat the exhibition
38%
20%
13%
8%
37%
27%
45%
58%
55%
54%
52%
56%
15%
21%
31%
34%
10%
17%
1%
1%
1%
4%
1%
0%
Extremely important Quite important Not quit important Not important at all
How important are the following to you in your planning to visit this exhibition? (comparison of 2010 & 2011: “Extremely important” + “Quite important”)
SHJ11 Visitor Survey Report 21
|No. of respondent: 71|
0% 20% 40% 60% 80% 100%
Invitation from the organiser
Invitation from your suppliersexhibiting at the exhibition
Making appointment with theexhibitors before the exhibition
Meeting other visitorsat the exhibition
What products willbe exhibited
Who will be exhibitingat the exhibition
83%
78%
68%
62%
89%
83%
85%
76%
60%
56%
85%
83% 2010
2011
Please tick the jewellery exhibition that you rate most important for your company
SHJ11 Visitor Survey Report 22
|No. of respondent: 71|
0% 10% 20% 30% 40% 50%
September Hong Kong Jewellery & Gem Fair (Sept)
Hong Kong International Jewellery Show (Mar)
Bangkok Jewellery & Gem Fair (Feb/Mar)
JCK Las Vegas Show (Jun)
June Hong Kong Jewellery & Gem Fair (Jun)
Other exhibition (please specify):
Vicenza Italy (Jan)
BaselWorld Fair (Mar)
Istanbul Jewellery Show (Mar)
Hyderabad Jewellery, Pearl & Gem Fair (Jul)
Istanbul Jewellery Show (Oct)
Mumbai Jewellery & Gem Fair (Dec)
45%
31%
7%
6%
3%
3%
3%
1%
1%
0%
0%
0%
Please tick the jewellery exhibitions in CHINA you rate most important for your company.
SHJ11 Visitor Survey Report 23
|No. of respondent: 71|
0% 5% 10% 15% 20% 25%
China International Jewelry Fair (Beijing)
Shenzhen International Jewelry Fair
Jewelry Shanghai
China International Gold, Jewellery & Gem Fair – Shanghai
China International Gold, Jewellery & Gem Fair – Shenzhen
Treasures Guangzhou
Other
23%
23%
21%
20%
11%
1%
1%
Are you interested in other UBM Asia's jewellery exhibitions? (breakdown of the response based on visitors who are interested in other UBM Asia's jewellery exhibitions)
SHJ11 Visitor Survey Report 24
|No. of respondent: 71| Not
interested 23% [16]
Interested 77% [55]
0% 20% 40% 60% 80% 100%
China Int'l Gold, Jewellery & Gem Fair – Shenzhen 2012
Gem & Jewellery India Int'l Fair - Chennai 2012
Hyderabad Jewellery Pearl & Gem Fair 2012
Istanbul Jewelry Show – March 2012
Istanbul Jewelry Show – October 2012
Japan Jewellery Fair 2012
June Hong Kong Jewellery & Gem Fair 2012
Mumbai Jewellery & Gem Fair 2012
September Hong Kong Jewellery & Gem Fair 2012
Treasures Guangzhou 2012
25%
0%
0%
0%
33%
21%
23%
11%
28%
6%
75%
100%
100%
100%
67%
79%
77%
89%
72%
94% Visiting
Exhibiting