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I wanted to link the precious stones in with the more luxurious gems so decided to fuse the two together as a diamond shape, as this straight away appeals to women, I thought this would be the best imagery to concentrate as the shape is instantly recognised with jewellery.

I decided that drawing diamond cut patterns would work better than usingphotographic elements to represent the logo. I have used purple and turquoise as

these colours represent luxury, peace, confidence and integrity. Purple also has psychological effects on women associated with desire, which would draw in your

female audience. However the colours are not that feminine attracting a male audience as well.

Initial Ideas

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Development

I have taken this one step further with this Fleur de Lis logo cut diamond design, I have used a variety of purples and turquoise’ to create aspects of light and shade which gives the logo a 3D quality.

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Diamond Fleur de Lis Logo

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Store Manager

Crystal Jones

Address :12 Diamond RoadLeedsWest YorkshireLS8 2BT Tel : 01132870943

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£222

Business Card & Tag