china international gold, jewellery & gem fair...

China International Gold, Jewellery & Gem Fair – Shanghai 2015

Exhibitor Survey Report

SHJ15 Exhibitor Survey Report 2

Survey Summary

Total number of exhibitors 354

Total number of collected onsite survey 214

Onsite survey response rate 60% [214/354]

Total number of online survey successfully sent out 283

Total number of collected online survey 15

Online survey response rate 5.3% [15/283]

Total number of collected survey (onsite + online) 229

Overall response rate 64.7% [229/354]


Exhibitors’ nature of business(es)

2015 Number of Respondents: 222 Number of Respondents: 259 2014

63%

55%

26%

23%

14%

13%

4%

3%

3%

2%

1%

1%

1%

0%

65%

54%

21%

29%

18%

7%

3%

3%

2%

3%

1%

0%

0%

0%

0% 20% 40% 60% 80%

Wholesaler

Manufacturer/Supplier

Retailer

Exporter

Importer

Jewellery Designer

Private Jewellery Collector

Gem Laboratory / Gemologist

Jewellery Trade Association

Buying Agent

Department / Chain Store

Gift Shop

Mail Order House / E-Tailer

Publication

2015

2014

• Majority of the respondents are Wholesaler, Manufacturer/Supplier, Retailer and Exporter who are the key exhibitors in the fair.


Is your company a first-time participant in this exhibition?

Number of Respondents: 212

2015


2014


2013

32.50% [69]

67.50% [143]

First-time Repeated

37% [93]

63% [156]

First-time Repeated

32% [78]

68% [169]

First-time

Repeated

• Shanghai is one of the leading jewellery markets in the mainland. The Shanghai Fair attracts new exhibitors every year indicating the city is essential for jewellers to establish their presence in the China market.


How did you learn about this exhibition?


21%

20%

27%

15%

26%

12%

29%

17%

22%

18%

31%

14%

0% 10% 20% 30% 40%

Advertisement

Organiser’s printed mail

Organiser’s email

Organiser’s Website

Word of mouth /Referral from industry friend

At other exhibitions

2015

2014

• Organiser’s email is the main source of exhibitor recruitment. • “WOM/ Referral” ranked number two this year indicates the Organiser’s goodwill is a key factor for the

participation rate. • Exhibitors who learnt the Shanghai Fair at other exhibitions are mainly from the fairs in Hong Kong.


How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement]


48%

32%

24%

68%

21%

16%

0% 20% 40% 60% 80%

Trade publications

Mass media

Outdoor advertising

2015

2014

• Same as previous years, most of the exhibitors learnt the Shanghai Fair from trade publications.


Which market(s) is your company is focus on?

2015 Number of Respondents: 209

Distribution between mainland China and overseas markets [Based on exhibitors who focus on both mainland China and overseas markets]

40% [83]

7% [15]

53% [111]

Domestic China Market (Other than Hong Kong and Macau)

Overseas Market (Other than mainland China)

Both (mainland China and overseas markets)

11%

23%

8%

29%

37%

31%

39%

7%

5%

10%

0% 20% 40% 60% 80% 100%

The Percentage for Domestic China Market

The Percentage for Overseas Market

≤ 20% 21% - 40% 41% - 60% 61% - 80% ≥ 81%


Which are your current (geographical) and new target (geographical) in Domestic China market?


Current Target


New Target

81%

77%

42%

22%

10%

5%

3%

10%

0% 20% 40% 60% 80% 100%

Shanghai

Beijing

Shenzhen

Guangzhou

Kunming

Hangzhou

Chengdu

Others

38%

33%

18%

15%

5%

5%

5%

24%

0% 10% 20% 30% 40% 50%

Beijing

Shanghai

Shenzhen

Guangzhou

Hangzhou

Kunming

Nanjing

Others

• Shanghai, Beijing and Shenzhen are not only the top three current targets of most respondents, but also the target markets in the coming future. These three traditional jewellery markets are still active among the domestic China markets.

• Other current targets include:- Tianjin, Xiamen, Dalian in Liaoning, Fuzhou in Fujian, Panyu in Guangdong, Suzhou in Jiangsu, Wuhan in Hubei, Xian in Shaanxi and Zhengzhou in Henan.


Which are your current (geographical) and new target (geographical) in Overseas (Other than mainland China) market?


Current Target


New Target

50%

39%

22%

13%

13%

9%

8%

8%

6%

6%

6%

5%

5%

31%

0% 20% 40% 60%

USA

Hong Kong

Japan

Taiwan

Thailand

India

Germany

Singapore

Australia

Korea

UK

Italy

Russia

Others

• Other current overseas targets include:- Austria, Belgium, Canada, France, Indonesia, Macau, Malaysia, Mexico, Middle East, Poland, South Africa, Switzerland, Turkey and UAE.

• Other new overseas targets include:- Canada, Italy, Philippines, Singapore, Thailand and Turkey. • Some respondents have input continents/area instead of countries, such as Europe, Asia/ Southeast Asia and

Middle East. • USA and Hong Kong are top ranked in both current and new target.

14%

12%

9%

7%

7%

7%

7%

7%

7%

28%

0% 10% 20% 30%

Hong Kong

USA

Korea

Australia

Germany

India

Indonesia

Japan

Taiwan

Others


To what extent have your objectives for exhibiting in this exhibition have been achieved?

2015 Number of Respondents: 190 Response Count

181

157

175

167

171

168

165

24%

49%

26%

30%

20%

14%

16%

36%

27%

30%

25%

23%

26%

30%

26%

15%

23%

22%

26%

25%

23%

10%

6%

13%

17%

18%

21%

18%

2%

2%

6%

3%

6%

11%

10%

2%

1%

2%

4%

6%

4%

4%

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts withbuyers/ business partners

0 (N/A) 1 (Did not achieve at all) 2 3 4 5 (Fully achieved)


Combining responses of “Fully achieved” and “Fairly well achieved” *

Combining responses of “Rating 5” and “Rating 4” *

To what extent have your objectives for exhibiting in this exhibition have been achieved?

*Cannot compare directly between 2014 and 2015 findings due to change of scale.

4%

3%

7%

7%

12%

14%

13%

20%

10%

20%

24%

30%

36%

29%

0% 10% 20% 30% 40%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts withbuyers/ business partners

2015

2014


0%

10%

20%

30%

40%

Find newbuyers

Findfranchiserspartners /

agents

Explore newmarkets

Launch newproducts

Brand-building

Collectmarket

information

Consolidatecontacts with

buyers/business…

2015 2014

• Satisfaction level in aspects of “Collect market information”, “Consolidate contacts with buyers/ biz partners” and “Brand-building” ranked top 3 among Shanghai Fair’s exhibitors.


To what extent are you satisfied with the exhibition in the following aspects?

2015 Number of Respondents: 191 Response Count

180

187

182

184

182

185

182

172

173

11%

12%

9%

5%

4%

6%

6%

15%

5%

37%

45%

23%

20%

19%

19%

18%

17%

14%

27%

24%

23%

17%

18%

17%

18%

13%

21%

17%

11%

24%

22%

25%

23%

23%

21%

27%

5%

4%

15%

24%

22%

23%

27%

23%

24%

3%

4%

6%

12%

12%

11%

9%

11%

9%

0% 20% 40% 60% 80% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

0 (N/A) 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied)


Combining responses of “Extremely satisfied” and “Quite satisfied” *

Combining responses of “Rating 5” and “Rating 4” *

To what extent are you satisfied with the exhibition in the following aspects?

*Cannot compare directly between 2014 and 2015 findings due to change of scale.


8%

7%

21%

36%

34%

35%

36%

34%

33%

25%

12%

42%

67%

63%

60%

61%

66%

65%

0% 20% 40% 60% 80%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services ofthe exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

2015

2014

0%

20%

40%

60%

80%

Businessopportunities

Visitor traffic

Visitor quality

Pre-show serviceof organiser

Onsite service oforganiser

Facilities andservices of

the exhibition…

Official standcontractor(s)

Official forwardingagent(s)

Move-in andmove-out

arrangement

2015 2014


Please select the exhibition in China that you rate most important for your company. (Please tick only one)


42%

17%

15%

9%

8%

5%

3%

45%

20%

14%

15%

4%

2%

1%

0% 10% 20% 30% 40% 50%

China International Jewelry Fair (Beijing)

China International Gold, Jewellery & Gem Fair – Shanghai

China International Gold, Jewellery & Gem Fair – Shenzhen

Shenzhen International Jewelry Fair

Jewelry Shanghai

Other exhibition

Hangzhou International Jewellery and Gem Fair

2015

2014


Please select the exhibition that you rate most important for your company. (Please tick only one)


61%

19%

8%

3%

3%

2%

1%

1%

0%

0%

0%

0%

0%

0%

2%

55%

21%

9%

1%

1%

2%

2%

0%

1%

1%

1%

4%

0%

1%

1%

0% 10% 20% 30% 40% 50% 60% 70%

September Hong Kong Jewellery & Gem Fair (Sep)

Hong Kong International Jewellery Show (Mar)

June Hong Kong Jewellery & Gem Fair (Jun)

Vicenzaoro Winter (Jan)

Japan Jewellery Fair (Aug)

JCK Las Vegas Show (May)

BaselWorld Fair (Mar)

Jewellery & Gem Fair – Europe (Mar)

Gem & Jewellery India International Exhibition (Mar)

Istanbul Jewellery Show (Mar)

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Bangkok Gems & Jewelry Fair (Sep)

Delhi Jewellery & Gem Fair (Sep)

Istanbul Jewellery Show (Oct)

Other exhibition

2015

2014

• The September HK Jewellery & Gem Fair remains the most influential one among others.


What are your plans for participating in this exhibition next year?


Preferences between booth sizes [Based on exhibitors who will participate the next edition]

40%

48%

42%

34%

18%

18%

0% 20% 40% 60% 80% 100%

2015

2014 Will participate

May participate

Will not participate

29%

62%

9%

13%

77%

9%

0% 20% 40% 60% 80% 100%

Larger booth size

Same booth size

Smaller booth size

2015 2014


Are you interested in other UBM Asia’s jewellery exhibitions?


69%

89%

31%

11%

0% 20% 40% 60% 80% 100%

2015

2014

Interested

Not interested

74%

52%

37%

20%

13%

12%

9%

8%

5%

5%

5%

0% 20% 40% 60% 80%

September Hong Kong Jewellery & Gem Fair – Sep 2016

June Hong Kong Jewellery & Gem Fair – Jun 2016

China International Gold, Jewellery & Gem Fair – Shenzhen - April 2016

Hangzhou International Jewellery and Gem Fair – Nov 2016

Taiwan Jewellery & Gem Fair – Oct 2016

Japan Jewellery Fair – Sep 2016

Singapore Jewellery & Gem Fair – Nov 2016

Jewellery & Gem Fair Europe – Mar 2016

JUNWEX St. Petersburg – Feb 2016

Gem & Jewellery India International Exhibition – Mar 2016

Istanbul Jewelry Show – Oct 2016

Top TEN of respondents’ choices [Based on exhibitors who interested in other UBM Asia’s jewellery exhibitions]


Are you interested in other UBM Asia’s jewellery products?


(I) Publications [69 exhibitors are interested in UBM Asia’s jewellery publications]

19%

31%

81%

69%

0% 20% 40% 60% 80% 100%

2015

2014

Interested

Not interested

61%

69%

83%

79%

80%

80%

39%

38%

17%

43%

20%

40%

0% 20% 40% 60% 80% 100%

JNA

CJNA

Sliver Styles

Jewellery and GemstoneDirectory of Hong Kong

Equipment & Supplies Directory for Asia’s Jewellery Industry

Jewellery News Asia’s Trade Fair and Conference Guide – Pocket Calendar

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