SEO Tricks and Tidbits:Using Google Products!

Focusing on Google+ and Google Webmaster Tools

By: Tori Dorseywww.GlassesandGlitter.com

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Google+ Matters

• Most people think Google+ is a Ghost Town, not true!

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Google+ 2nd Largest Social Network

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Looking at the ‘Monsters’ Numbers

• Twitter – in 2009 Twitter was 3 years old and highest number of celeb followers was 1 mil.

• Google+ - 2 years old = Lady Gaga has 7.5 mil followers.

• Some people believe Google+ will outgrow Facebook by 2016

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Google+ For SEO

• Google Plus content is indexed quicker by Google. Index = included in search results.

• All public shared post can appear in Google search results for anyone.

• Google Authorship is tied to content authority. Picture on post = more clicks.

• Links from other websites to Google Plus content can PASS PAGE RANK TO THAT LINK!!!

Let me REPEAT myself

Google+ Profile Tips

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For maximum SEO benefits

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Complete your ‘Story’

• Links in the introduction of your ‘Story’ are “DoFollow” links.

• You can embed your “Dofollow” links with the anchor word of your choice. (Hint Hint, use keyword)

• You can have as many keywords or links as you like.

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Connect your Social Profiles

• Social Signals are increasing influence SEO and page ranks.

• Engagement – let your Google+ followers know where to find you elsewhere in the web.

• Adding your link under the “Contributor to” is the 2nd step to setting up Google Authorship.

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Piece of Cake

Google+ sharing tips

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For maximum SEO benefits

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Right Way to Share Link for SEO WRONG RIGHT

Note: You can still share with the link in the body, for instance on photo post, but make sure you link it once in the correct ‘link’ category.

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Always “Post to Public”Google’s own Mark Traphagen says the #1 Google Plus for SEO tip is to ‘Post to Public’

Why?

1. seen or found by anyone in Google+.

2. indexed by Google Search to be found by the general public.

Posts only sent to Your Circles or Extended circles will not be indexed by Google.

GOOGLE+ IS GOOGLE

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Title Your Post

Title Tags will help you rank in Google Search. I’m currently page 3, number 3 for Google+ for SEO, which is not bad for someone who’s first SEO post was 3 weeks ago!!

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Give and Ye Will Receive!!

• Google+ actually REWARDS you for liking or sharing other posts. The whole point of “engagement” is hammered home here.

Google Webmaster Tools

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Understanding GWT

• Google Webmaster Tools is a free service that provides a wealth of information directly from Google.

• Can help identify/fix errors, keywords, index status, and inbound links.

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Ways I Use GWT

• Fetch as Google• Sends Googlebot to your site. • Submit to index feature, directly tells google to index page.

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Ways I Use GWT

• Sitemap Index• Using Sitemap created by Yoast, I add it here to GWT to tell Google

how to read my site.

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Ways I Use GWT

• Spam Notification

• Preferred Domain Setup

• If your site gets spammed and is shut down by Google, they will email you and let you know.

• You tell Google how to show your site.• http://www.glassesandglitter.com vs http://glassesandglitter.com

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Setting up GWT• Sign up for GWT using the

email tied to your Google Analytics

• Add a site to get started www.yourblog.com

• Verification – click Google Analytics

• REPEAT for yourblog.com

Setting up GWT• Sitelist should include both domains• Set domain preference

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Setting up GWT• Add sitemap. Use the one

optimized by Yoast.

Google Tidbits: Authorship

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What is Google Authorship

• Basically a rich snippet. Stands out more in searches. Google “authors” get more clicks

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Use Google+ to Setup Authorship

• Verify Email in Google+

• Link from Google+ to your blog

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Use Google+ to Setup Authorship

• Link your content to Google+Using “?rel=author” at the end of your Google+ profile link

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THE END

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Q & A• Tori Dorsey http://glassesandglitter.com

• Simona Marie Young http://goodlooknout.com