Google Analytics 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1

Google Analytics 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 Slides will follow

Google Analytics 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 BG Before Google

Google Analytics 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 BG Before Google

Google Analytics 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5

Google Analytics 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 Google Analytics

Google Analytics 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7

Google Analytics 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Analytics - same data, different look

Google Analytics 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Why use Analytics? Understand - - How many people visit - Where they go on your site - What they do whilst on your site - What they are using to access your site - How they found your site - Advertising/marketing effectiveness - The impact of changes

Google Analytics 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Setting up Analytics

Google Analytics 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Setting up Analytics? www.google.com/analytics

Google Analytics 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Setting up Analytics

Google Analytics 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Setting up Analytics

Google Analytics 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Setting up Analytics Adding the code using your CMS

Google Analytics 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Understanding Analytics Set Date to measure

Google Analytics 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Compare previous dates Understanding Analytics

Google Analytics 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Understanding Analytics Sessions = Total visits Users = Total unique visitors Page Views = Total pages viewed Pages/Session = Average pages viewed per visit Avg. Session Duration = Average Visit Length Bounce Rate = percentage of people who never visit more than the page % New Sessions = New v returning

Google Analytics 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Understanding Analytics Visitor Location

Google Analytics 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Understanding Analytics Visitor Location

Google Analytics 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Understanding Analytics - Technology

Google Analytics 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Understanding Analytics Acquisition

Google Analytics 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Understanding Analytics Acquisition

Google Analytics 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 Understanding Analytics Acquisition

Google Analytics 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 Understanding Analytics Content

Google Analytics 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 Understanding Analytics Content

Google Analytics 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 Understanding Analytics User Flow

Google Analytics 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 Understanding Analytics Site Speed

Google Analytics 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Understanding Analytics Site Speed

Google Analytics 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Understanding Analytics Site Speed

Google Analytics 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 Understanding Analytics Site Speed

Google Analytics 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Understanding Analytics Site Speed Tools.pingdom.com

Google Analytics 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Understanding Analytics Site Speed Tools.pingdom.com

Google Analytics 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Understanding Analytics Event Tracking Can be used to track Downloads Subscriptions Clicks on Links Views of Videos

Google Analytics 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 Understanding Analytics Experiments

Google Analytics 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Understanding Analytics Experiments

Google Analytics 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Understanding Analytics Conversions

Google Analytics 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Understanding Analytics Conversions

Google Analytics 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Understanding Analytics Conversions

Google Analytics 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Understanding Analytics Custom Reports

Google Analytics 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Understanding Analytics Custom Reports

Google Analytics 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 www.google.com/webmaster

Google Analytics 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42

Google Analytics 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Why use Webmaster? Understand - - Whether Google has any issues with your site - Which words and phrases people are using - Who is linking to your site - How Google sees your site

Google Analytics 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 Webmaster Tools Dashboard

Google Analytics 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 Webmaster Tools

Google Analytics 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Webmaster Tools

Google Analytics 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Webmaster Tools

Google Analytics 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 This is where Google tells you that youve been bad Webmaster Tools

Google Analytics 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Webmaster Tools

Google Analytics 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 Webmaster Tools

Google Analytics 51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 51 To advise of security issues such as Site hacked and hosting malwear Webmaster Tools

Google Analytics 52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 52

Google Analytics 53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 53 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46