google webmaster tools - beginner's guide

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Google Webmaster Tools Created By Jahid Hasan

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Page 1: Google Webmaster Tools - Beginner's Guide

Google Webmaster ToolsCreated By

Jahid Hasan

Page 2: Google Webmaster Tools - Beginner's Guide

Google Webmaster Tools

• Google Webmaster Tools (GWT) is a free service from Google for the website owners.

• This GWT allows webmasters to check indexing status of websites

• Helps optimize your website’s visibility in ways, that are officially recommended by Google itself.

Page 3: Google Webmaster Tools - Beginner's Guide

Benefits of Google Webmaster Tools

• Get important messages and updates directly from Google.

• Get information about a site’s current presence and thus optimize keyword targeting more precisely

• Get information about sites linked to yours and URLs linked within your own website.

• Help make your website as “Google-Friendly” as possible

Page 4: Google Webmaster Tools - Beginner's Guide

How to Setup GWT

• Go to the following link with your email and sign in. • https://www.google.com/webmasters/tools

• Add your website and verify too using any provided verification methods.

Page 5: Google Webmaster Tools - Beginner's Guide

Important Sections of GWT

• Once you verified and logged on to your site’s Google Webmaster Tools account, you will see a screen like this:

Page 6: Google Webmaster Tools - Beginner's Guide

Dashboard• Once logged in, the first section you’ll see is dashboard.

This section gives a quick overview of some of the most common sections of GMT, along with any new messages from Google.

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Site Messages• When Google wants to communicate with website owners, they

send messages to this section.• Either your website is infected with malware, or Google is unable to

access your website, then send messages here.• Any other important news and updates also found here.

Page 8: Google Webmaster Tools - Beginner's Guide

Search Appearance

• Under the “Search Appearance” section, you will see 4 other sub-menus:

• Structure Data• Data Highlighter • HTML Improvements• Sitelinks

Page 9: Google Webmaster Tools - Beginner's Guide

Search Appearance• Structured Data: This section shows all structured data

elements that Google located on your website, whether they are from Schema.org or older micro formats.

• http://www.amazeemetrics.com/en/blog/how-use-structured-data-seo

Page 10: Google Webmaster Tools - Beginner's Guide

Search Appearance• Data Highlighter:

– A new alternative to markup which helps Google understand website’s data

– With this ‘Data Highlighter”, you simply have to “tag” each data field with your mouse.

– Then Google can represent your data more attractively and in new ways!

• HTML Improvements:– GWT informs about your website’s title & description tag issues

under this section. – As we know, meta tags need to be unique and within length for

each pages, this section shows which pages need to be taken care of.

Page 11: Google Webmaster Tools - Beginner's Guide

Search Appearance• SiteLinks:

– Whenever Google thinks a website as an authority for a particular niche, they show a collection of links below the site’s homepage link on SERP

– Google usually bring those subpages on SERP, that they believe most crucial pages of that domain.

– Though you can’s specify which pages to show on the sitelinks, you can specify links, that we wish to remove.

Page 12: Google Webmaster Tools - Beginner's Guide

Search Traffic• Search Analytics: Shows which search queries are

sending traffic to your website along with their impressions, CTR and average positions. Recently some other great features also included here.

• Links to Your Website: Here you’ll see approx. number backlinks that your website earned. In addition, you can also see the domains that most linked to your website and your most linked contents also.

• Internal Linking: This will show your website’s top pages based on the number of internal links to those pages.

Page 13: Google Webmaster Tools - Beginner's Guide

Search Traffic• Manual Action:

– This area is usually blank– You will see messages under this are, only if Google webspam

team finds that your website is clearly breaching Google’s quality guidelines

• International Targeting: You can set your website’s language and targeted country to get the best result in SERP and to serve visitors more precisely

• Mobile Usability: If your website isn’t optimized for mobile traffic, then you will see error list under this area.

Page 14: Google Webmaster Tools - Beginner's Guide

Google Index

• Index Status: This section is particularly great to answer the following questions:– How many pages, being index by Google– Are there any worrying trends– Have you accidentally blocked large section of your

website from Googlebot etc.

• Content Keywords: Shows the most common keywords, that Google bot finds on your site while crawling

Page 15: Google Webmaster Tools - Beginner's Guide

Google Index

• Blocked Resources: Shows the URLs those are either willingly or accidently blocked by Robots.txt

• Remove URLs: If you want to remove a URL from your website, you should delete that page/post from your website and then submit that link under this section. Google usually process the request in 2-12 hours.

Page 16: Google Webmaster Tools - Beginner's Guide

Crawl

• Crawl Errors:– You will see different kinds of errors here, that Google has

detected on your website while crawling– Anything found here is definitely worth correcting

• Crawl State:– This section gives an idea about how fast crawlers are able to

read pages of your website– Spikes are to be expected here. If something goes wrong here,

you should take a look to see what’s changed on your website.

Page 17: Google Webmaster Tools - Beginner's Guide

Crawl

• Fetch As Google: – You can view your web pages as Google sees them

with this feature. – This is surely great way to be sure that Google

crawlers see the pages as expected and that there are no externally injected hidden text/link on that page.

– You are allowed to fetch 500 URLs a week

Page 18: Google Webmaster Tools - Beginner's Guide

Crawl• Robots.txt Tester:

– This is the place to test whether your current robots.txt is blocking important pages of your site.

– You can also test out modifications to your robots.txt to see whether they’d work as expectations

• Sitemaps: – You have to submit your site’s sitemap once here and

then it will automatically update.– Once sitemap is submitted, you’ll see how many

webpages submitted vs. indexed by Google.

Page 19: Google Webmaster Tools - Beginner's Guide

Crawl• URL Parameters:

– It’s a great feature to work around dynamic pages and URLs on your website.

– It allows you to specify URL query string parameters that shouldn’t be considered when examining URLs on the site to determine unique URLs.

• Security Issues: If your website is affected with virus or malware, you will get messages from Google here.

Page 20: Google Webmaster Tools - Beginner's Guide

Other Resources

This section contain links to some other tools that are outside of GWT, but are also useful for site admins.

Page 21: Google Webmaster Tools - Beginner's Guide

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