understanding google webmaster tools; jolt & bolt 02_16_2012

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Google Webmaster ToolsIt’s easier than it sounds.

Kathy HokunsonFebruary 16, 2012

What’s the difference?

• Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website.– It’s all about what happens when people arrive at your

website.

• Google Webmaster Tools is a no-charge web serviceby Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.– It’s all about what happens in the search engines.

Site-Seeker, Inc. 2012

Getting Started . . .

Site Verification1. Add a meta tag to your home page

(proving that you have access to the source files).To use this method, you must be able to edit the HTML code of your site's pages.

2. Upload an HTML file with the name you specify to your server.To use this method, you must be able to upload new files to your server.

3. Add a DNS TXT record. To use this method, you must be able to sign in to your domain registrar or hosting provider and add a new DNS record.

4. Add the Google Analytics code you use to track your site. To use this option, you must be an administrator on the Google Analytics account, and the tracking code must use the new asynchronous snippet.


The Dashboard


Your site on the web:


Understanding the data . . .

• Queries: The total number of search queries that returned pages from your site results over the given period. (These numbers can be rounded, and may not be exact.)

• Query: A list of the top search queries that returned pages from your site.

• Impressions: The number of times pages from your site were viewed in search results, and the percentage increase/decrease in the daily average impressions compared to the previous period. (The number of days per period defaults to 30, but you can change it at any time.)

• Clicks: The number of times your site's listing was clicked in search results for a particular query, and the percentage increase/decrease in the average daily clicks compared to the previous period.


• CTR (click-through rate): The percentage of impressions that resulted in a click to your site, and the number of percentage points increase or decrease in the daily average CTR compared to the previous period. For example, if your CTR went from 40% to 30%, this column would show a change of -10.

• Average Position: The average position of your site on the search results page for that query, and the change compared to the previous period. Green indicates that your site's average position is improving

Search Queries


Queries, by the numbers


Today’s BOLT BUZZ WORD

WEBMASTER


Top Pages


Top Pages, breaking it down


Inbound links . . . The holy grail


Internal Links


Keywords


So what?


Resources

• Google.com• Wikpedia.com• Onewebhosting.com

Resources from today’s broadcast can be found at

http://bitly.com/z7zYK6


Questions?


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understanding google webmaster tools; jolt & bolt 02_16_2012

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