Google Analytics

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Google Analytics

Google Analytics is one of the most widely used web analytics applications and is a free web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. It will give you the following information.

• The total number of visitors your website has. It also specifies what are the number of new visitors and returning visitors.

• The time that your visitors spend on your site.

• The amount of pages your visitors view.

• The amount of visitors who landed on your site and left immediately.

• Geographical location of your website visitors

• The websites which referred visitors to your site.

Visitor Reports

Web Traffic Report gives the idea of about total number of people visiting your site on a daily, monthly and yearly basis. It also provides your traffic stats to previous years.

Web Traffic Reports

Keywords• The keywords which brings

traffic to your website.• The keywords which

produces most sales.• The keywords which keeps

your visitors on your site for longer durations.

Content• The web pages your

visitors visit often.• The web pages that brings

you more traffic.• The pages your visitors

most often leave your site.

Keywords & Content

The conversion rates for the goals you set on your site which includes factors like Analytics and Testing, Customer Insight, Usability, Momentum, Trust and credibility, total visits, new visits etc.

Conversions

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters to reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. It will give you the following information

Google Webmaster

Google webmaster tools give you information about the pages which Google is unable to crawl. This is a very important aspect because if Google cannot crawl your pages, your search engine visibility may go down.  With the help of the tool, one can find out issues if any and resolve it.

Crawl Errors

• Total number of search queries which returned pages from your site.

• Your top search queries which returned pages in Google.

• The number of times your pages were viewed in Google’s search results.

• The number of times your listings were clicked on for a particular search query.

• The percentage of times your listing was clicked for a particular search query.

• The average position of your website for a particular search query.

Search Queries

The links linking into your site from other websites. The Links to Your Site report lists links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. In addition you can also see the most common anchor text found by Google. Click each list item to see more detailed information.

Links

If your site has content you don't want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site's content. You can use Google Webmaster Tools to find out if your robots.txt is working as expected.

Blocked URLs

You can use Google Webmaster Tools to submit a page to Google. However Google doesn't guarantee that they will  index every URL we crawl.

Fetch As Google

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