1. 1. Packaging, Presentation, and Sales Structure
2. 2. Product Categories 2015-2016, Packaging, Presentation, and Sales Structure
3. 3. All SANKOM products are packed in boxes with an external label. Standard size of the box 21 cm x 26 cm x 3 cm. Each box and external label has its unique color combination.
4. 4. The Unique Selling Points of SANKOM The SANKOM products created the base of U.S.A. Patent app. 13995811, WO Patent app. 049961A1 & 050006A1 The Avevitta products are manufactured from highest quality European materials: Bamboo + spandex Hypoallergenic and breathable fabric Butt lift + flat stomach effect Improves body posture Reduces back pain Restores center of gravity Reduces cellulite visibility Micro massage effect
5. 5. Product Packaging 1. The product is fold and placed into a plastic bag. 2. The plastic bag is placed into an outer package made out of carton . 3. A product description with an image of the product is placed around the outer package.
6. 6. Different pictures of models
7. 7. Each combination of the basic & supplement color correspond to the specific category of the product. Product categories 2015 2016 include the following categories: 1. Classic 2. Extra Strong 3. Soft touch 4. Hypoallergenic 5. Menswear 1. Yoga wear 2. Diabetic wear Existing models 2015: New models 2016:
8. 8. Product Categories 2015 Diagram Overview Classic Ref. No 054-CB - CLASSIC SHEER SHAPERS 054-CBL, BLACK Colour Ref. No 054-CN - CLASSIC SHEER SHAPERS 054-CNU, NUDE Colour Extra Strong Ref. No 054-CL - Cooling Beige Extra strong High-waist Long edition Ref. No 007-CL - Cooling Beige Extra strong Mid waist Short edition Ref. No 013-CL - Cooling Beige Extra strong Mid waist Short edition Ref. No 058-BL - Compressive Shirt Breathable Fabric BLACK Extra Strong Sleeveless Ref. No 058-BG - Compressive Shirt Breathable Fabric BEIGE Extra Strong Sleeveless Soft touch Ref. No 054-AV - Aloe Vera Black Soft touch Hight-waist Long edition Ref. No 007-AV - Aloe Vera Black Soft touch Mid waist Short edition Ref. No 013-AV - Aloe Vera Black Soft touch Mid waist Short edition Hypoallergenic Ref. No 054-BM - Bamboo Grey Hypoallergenic High-waist Long edition Ref. No 007-BM - Bamboo Grey Hypoallergenic Mid waist Short edition Ref. No 013-BM - Bamboo Grey Hypoallergenic Mid waist Short edition Menswear Ref. No 007-AV - Aloe Vera Black Soft touch Mid waist Short edition Ref. No 007-BM - Bamboo Grey Hypoallergenic Mid waist Short edition Ref. No 007-CL - Cooling Beige Extra strong Mid waist Short edition
9. 9. Product Categories 2016 Product 2016 Overview Menswear Extra StrongDiabetic wear Hypoallergenic Soft touchClassic Yoga wear
10. 10. General view of boxes from each category Hypoallergenic Soft touch Extra Strong Classic Menswear Diabetic wear Yoga wear Existing models 2015 New models 2016
11. 11. 02.12.2014 Product Categories 2015 -2016 (will be adjusted)
12. 12. Product Categories 2015 -2016 (will be adjusted)
13. 13. Sample of Display Offer from Distributor to Pharmacies
14. 14. o For the convenience of consumers and retailers the boxes are located on the specially designed display. o The display and the boxes can be presented under SANKOM registered trademarks, dependent from the country as well as the agreement with the distributor.
15. 15. As an additional option SANKOM proposes distributors to set up kiosks in shopping malls.
16. 16. SANKOM POSTURE- CORRECTION SHAPERS
17. 17. Some interesting facts: World revenue in the undergarment industry has reached 30 bln. US dollars (30.000.000.000 USD) per year. Sales in China: 15.6 bln. USD (100 bln. RMB) per year. Growth rate is 20% per year. Strongest growing segment is mens undergarments (particularly in USA 11% per year).
18. 18. Todays world of compressive shapewear is quite variable, but
19. 19. They are worn solely for reasons of beauty, without any serious consideration to their effect on health They do not relate the structure of the undergarment structure to the structure of the muscles of the lower torso They do not take into consideration the influence of circular compression on the shift of the center of gravity all currently available compressive shapers have these three disadvantages
20. 20. U.S.A. Patent app. 13995811, WO Patent app. 049961A1 & 050006A1 PATENT SHAPER
21. 21. All three problems are solved by SANKOM Posture-Correction Shaper. It makes them different from all other compression undergarment in the world. For a more complete explanation of the advantages of SANKOM Posture-Correction Shaper we need to make a short excursion into anatomical and biomechanical characteristics of the human body. U.S.A. Patent app. 13995811, WO Patent app. 049961A1 & 050006A1 PCT Patent Cooperation Treaty gives protection for patents in more than 100 countries.
22. 22. There are four paired muscles of importance in the abdomen and buttocks A. Musculus rectus abdominis B. Musculus obliquus externus abdominis C. Musculus gluteus medius D. Musculus gluteus maximus
23. 23. Part "A" corresponds to the anatomical projection of the musculus rectus abdominis Part "B" corresponds to the anatomical projection of the musculus obliquus externus abdominis The structure of the SANKOM Posture-Correction Shaper corresponds anatomically to the relevant parts of the human body
24. 24. Part "C" corresponds to the anatomical projection of the musculus gluteus medius Part "D" corresponds to the anatomical projection of the musculus gluteus maximus The structure of the SANKOM Posture-Correction Shaper corresponds anatomically to the relevant parts of the human body
25. 25. To fully understand the novelty and uniqueness of SANKOM Posture-Correction Shaper it is necessary to refer to the concept of Center of Gravity of the human body The Center of Gravity is the balance point of the weight of the human body Normally it is located between second and third sacral vertebrae
26. 26. When body weight is increasing, center of gravity of the body shifts to the direction of accumulation of fat.
27. 27. The regular compressing undergarment shifts center of gravity in incorrect direction
28. 28. The SANKOM Posture-Correction Shaper return center of gravity in correct direction
29. 29. Comparison of correct and incorrect movements of center of gravity
30. 30. The difference between correct and incorrect position of the center of gravity of the human body has great importance for the: Correct position of vertical axis of the body Prevention of conditions of the spine such .as arthritis and disc herniation Prevention of arthritis of the hip joint
31. 31. Changing of the vertical axis of the body due to weight gain and its correction by SANKOM Posture-Correction Shaper Ventilation of lower parts of lung improved Stress of back muscles reduced Functional and biomechanical imbalance of lumbosacral, hip, sacroiliac and knee joints reduced
32. 32. Change of the position of the human spine due to weight gain and its correction by SANKOM Posture-Correction Shaper Reduces the load on the spine, vertebral disks and back muscles Reduces back pain Correction of kyphosis and lordosis
33. 33. Change of the position of the pelvis and hip joints due to weight gain and its correction by SANKOM Posture-Correction Shaper Increasing impellent function restrictions of the hip joints Prevention of arthritis Improve the biomechanical conditions for all the joints of the legs
34. 34. Internal heating of the muscle and subcutaneous tissue Increased blood flow Active removal of unnecessary substances from the subcutaneous tissue Inhibit early inflammatory processes Surface micro massage Anti-Cellulite Effect
35. 35. Flat Stomach Butt Lift Stays in place Slimmer Thighs Waist Minimizer Smooth Finishing Line A B C D E F SANKOM Posture-Correction Shaper provides magnificent slimming look effect
36. 36. SANKOM R&D team has developed 14 special exercise program, which will help: to strength core muscles, to create a muscular corset of lower part of the body, to remove non-esthetic body fat, to restore posture and range of motion in joints corrupted by overweight. Using SANKOM Posture-Correction Shaper increases the efficiency of physical exercises for the lower part of the body As dumbbells improve the efficiency of physical exercises for the upper part of the body, so SANKOM Posture-Correction Shapers improve the efficiency of physical exercises for the lower part of the body
37. 37. SANKOM Shaper increases the effectiveness of your fitness
38. 38. The degree of exercise can be regulated by number of the exercises, which are performed in a day, and by quantity of repetition of each exercise. 5 repetitions - very easy load 10 repetitions - easy load 15 repetitions - middle load 20 repetitions - intensive load
39. 39. SANKOM Training Program for 4 weeks Training program for 1st week Training program for 3rd week Training program for 2nd week Training program for 4th week
40. 40. BAMBOO Posture- Correction Shapers FunctionWOMEN: Great for a sports work out, micro-massage and anti-cellulite Function MEN: Great for a confident posture, sports work out, and back support COOLING EFFECT Posture-Correction Shapers Function WOMEN: Helps reduce temperature by several degrees, great for hot climates and summer weather, great for back support Function MEN: Helps reduce temperature by several degrees, great for hot climates and summer weather, great for back support ALOE VERA Posture-Correction Shapers Function WOMEN: Hypoallergenic and recommended for sensitive skin, post-surgery and post pregnancy Function MEN: Hypoallergenic and recommended for sensitive skin, great for a confident posture, back support and post-surgery INNOVATIVE MATERIALS
41. 41. POSTURE-CORRECTION SHAPER BENEFITS:
42. 42. Functional slimming shaper: A new effective approach to weight loss By Dr. Sergey Mazourik SANKOM has developed a specializet Body Shaping Program featured in the book
43. 43. Counter Display Containing 18 Bodyshapers Dimensions (HxWxL): 315mm x 335mm
44. 44. SANKOM has specially developed 3D videos for the Functional Body Shapers
45. 45. Posture-Correction Shaper Brochures
46. 46. Posters and Banners for Pharmacies
47. 47. Contact us: SANKOM Building Rue de la Molire 2 2800 Delmont Switzerland Tel: +41 32 422 50 00 Fax: +41 32 422 40 00 Email: info@sankom.com