the internet of things in healthcare | publicis health ware international

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03/02/12 18:44 The Internet of Things in Healthcare | Publicis Healthware International Pagina 1 di 4 http://www.publicishealthware. com/en/geekhealth/geekhea lth/detail/0/430/889/the -internet-of-things-in-healthcare .html The Internet of Things in Healthcare | Publicis Healthware International  Site map | Contacts R MACEUTICAL & DICAL DEVICES HEALTHCARE FOOD & WELLNESS STRATEGY & CONSULTING DIGITAL COMMUNICATIONS SOLUTIONS & TECHNOLOGY RESOURCES & eZINEs ABOUT US Home > Resources & eZINEs : Geeks of Health > The Internet of Things in Healthcare The Internet of Things in Healthcare In Geeks of Health, posted on 11/17/2011 by Leandro Agrò Like  What is the Internet of Things Even if the Internet appears ubiquitous, the number of objects or devices connected to the internet is still greatly inferior to those that are not connected. The coming revolution will result from the need of replacing disconnected objects with connected ones, and making these objects ever more intelligent, and aware of their surroundings (using sensors). The resulting network promises to create disruptive business models. We call this new step: The Internet of Things In 2008 the number of devices connec ted to the Internet exceeded the number of people on Earth, and we foresee 50 billions Connected Things in 2020. About Healthcare The Healthcare market research Company, Kalorama published a study that the market for remote patient monitoring is growing of 25.4% yearly. According to the industry standards we should think of this as exciting news that represents the whole landscape. But... it is not true. The Author Leandro Agrò aka leeander: 15 years experience IxD Designer & Manager  His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of  Architecture: “Visionary”, ADI: Included in  ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc. Contact the author

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Page 1: The Internet of Things in Healthcare | Publicis Health Ware International

8/3/2019 The Internet of Things in Healthcare | Publicis Health Ware International

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03/02/12 18:44The Internet of Things in Healthcare | Publicis Healthware International

Pagina 1 di 4http://www.publicishealthware.com/en/geekhealth/geekhealth/detail/0/430/889/the-internet-of-things-in-healthcare.html

The Internet of Things in Healthcare | Publicis Healthware

International

 

Site map |Contacts

RMACEUTICAL &DICAL DEVICES

HEALTHCARE FOOD &WELLNESS

STRATEGY &CONSULTING

DIGITALCOMMUNICATIONS

SOLUTIONS &TECHNOLOGY

RESOURCES &eZINEs

ABOUT US

Home > Resources & eZINEs : Geeks of Health > The Internet of Things in Healthcare

The Internet of Things in HealthcareIn Geeks of Health, posted on 11/17/2011 by Leandro Agrò

Like

 What is the Internet of Things

Even if the Internet appears ubiquitous, the number of objects or devices connected to the

internet is still greatly inferior to those that are not connected. The coming revolution will

result from the need of replacing disconnected objects with connected ones, and making

these objects ever more intelligent, and aware of their surroundings (using sensors). The

resulting network promises to create disruptive business models.

We call this new step: The Internet of Things

In 2008 the number of devices connected to the Internet exceeded the number of people on

Earth, and we foresee 50 billions Connected Things in 2020.

About Healthcare

The Healthcare market research Company, Kalorama published a study that the market for

remote patient monitoring is growing of 25.4% yearly. According to the industry standards

we should think of this as exciting news that represents the whole landscape. But... it is nottrue.

The Author

Leandro Agrò

aka leeander: 15 years experience IxD

Designer & Manager 

 

His leadership and innovative work havebeen recognized by numerousorganizations, such as: Venice Biennale of  Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as“ItAliens”, etc.

Contact the author

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 Where the Internet of Things meets Healthcare

 

Mobile First!

The starting point for the Internet Of Things is represented by our smartphones which are

not only connected to the net, but are also going to be ever more enriched with applications

and sensors, and used by people as valuable tools for our Health.

The Quantified Self movement, founded by the Network Economy guru Kevin Kelly

together with the former Wired journalist Gary Wolf, identified and addressed the need of 

a growing number of people to monitor themselves. These early adopters armed with

devices or even pen and paper, decided to improve their life or performance starting

studying and measuring it: everyday.

The tipping point, represented by this cultural shift, together with the explosion of a new

generation of GPS based mobile device - and - with the raising relevance of complex

information visualization, was the natural reason why many companies tried to intercept

this trend, with new products and services. The early and rapid adoption by sport and

fitness oriented products - starting in 2008 up to now - we saw the concept of "monitoringyourself" take off and away from the classic tech or health way to "remote monitoring".

Self-tracking means that YOU are in charge. You are the first one to monitor your

performance / conditions. Self-tracking leverage on consumer technologies instead of 

complex PRO medical device, makes you the protagonist sharing on the web, giving you

the possibility to be aware of the feedback that your "stories" are receiving.

Some traditionalists could be afraid by this alternative approach to medication, but there is

no need for fear. First of all because this is not a medication, but second - and most

relevant - because self-monitoring makes people aware of how important prevention is.

If just an email/sms makes people 30% more likely for a patient to go to the doctor for an

already scheduled meetings, imagine how effective could be a pills reminder (like same

iPhone APPs already are doing) and how big is the opportunity to extend the space of 

Recent Tweets

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and star of this new short film, “Justa Little Heart Attack”

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Risks and Opportunities NYC, Fall 2010, 8am

 Visiting the glass cube made by Apple infront at the Central Park in NYC is always anexperience. Last time I went there, few weeksago, I saw many "health in a box" packages,telling to the mac-users how fancy and usefulit could be to track their own health.

...at the beginning of the Web, no one believed that Amazon was set to have 5 to 10times more revenue (online) than Walmart.In 2010 the brick and mortar retail giant,

Healthcare thought a real one to one interaction.

If the Internet of Things is the upcoming scenario, Healthcare already generated more

Fitness and Personal Health oriented devices than in any other area. A good example: The

Withings scale, which innovates through the presence of a digital layer and it’s sharing, an

old, and personal object, represents the archetype of this category. Following this lead,

every pathology, every hospital can give rise to a special object, making it the protagonist

of the lifestyle of its target.

All these products are beautifully shaped and work in harmony with all iSomething

devices from Apple.

These objects are the high visibility portion of the huge upcoming wave of medical

devices. More and more disruptive services (or self-services) are emerging on the health

market. Every day more, these innovative approaches are grabbing the attention of the

early adopters, media - and - venture capitals. Health is quickly evolving with some

dramatic changes from the usual path. People have a completely different role. Information

is available in many places. Big brands could suffer from the many newcomers, while the

digital shift just began inside them. Like every industry, HEALTHCARE also has an

endless list of advantages over any newcomers. More over, the specific needs of peopleaffected by health issues, don’t fit within the trial-and-error approach that other sectors can

use. However, the digital divide as well as the health knowledge divide, has to be faced

with fancy and effective solutions. If a consumer solutions is iPad based (and people love

it), a professional solution can’t be ugly and cold.

Data Collection and data analysis must include timely geographic information.

The whole process of taking care of patients, have to be "inclusive" and designed in a

completely new way, based on User Experience and cutting edge design approach.

Appropriate analysis and visualizations, typical of Web 2.0, should be a constant in the

solution provided to any kind of users. Data and information generated by medicalappliances - personal, wearable or geographically distant from major hospitals - carry with

them the need to establish remote services which are secure, but also open and

interoperable if necessary.

A "Health Cloud" is an asset that will be a primary need for hospitals as well as for

medical device manufacturers (and a service for patients).

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