pinterest presentation, the s.m.a.r.t. group
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PINTEREST The S.M.A.R.T. Group February 24, 2012
What is Pinterest?
Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.
Not a place to push your product or service, but a place to show the lifestyle associated with your product.
Very visual and focused on lifestyle
“This is a social network meant to connect everyone in the world through the things they find interesting.”
Vocabulary
Pin – an image added to a Pinboard
Pinboard – a collection of pins based on themes
Pinning – visually sharing content
Repin – reposting Pin It Button – button to
place on website for sharing from website. Includes linkback.
Pinner – the person using Pinterest
Should You Be On Pinterest? 80% Women
55% are ages 25 to 44
Time on site per visit – 17 minutes average!
https://www.google.com/adplanner
Pinterest Unique Visitors January 2011 to January 2012
Setting Up
Or ask someone that is already on Pinterest to send you an invite.
Sign up with the same email address that you use for your business Twitter account
So that you can share new pins through your Twitter account.
No connection to Facebook business pages, just your profile.
Optimize Profile
Use your company name as your user name
Add your logo Include the brief description
of your business
Add the applicable links at the bottom
Make sure “Hide your Pinterest profile from search engines” is OFF.
Build Your Following
Follower of specific pinboard Follower gets notified when there is a new pin on that board
Follower of User’s Account Follower gets notified where there is a new pin on any of that user’s boards.
Create a great board that is based on the specific topic. Include other pins that are relevant.
Follow other users and they may follow you back.
Put button on your website
Get Pin It Button from “About” Menu Menue
Goals
Brand recognition Increase traffic to website Convert into leads or sales
How do you do that?
You build a great Pinboard that conveys your brand and the lifestyle of your buyers
What is your brand lifestyle?
Tips on Building Great Pinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product
or service Ask customers to pin their own photos of themselves
using your products
Maximize the Search Optimization Add links to descriptions Hashtags can be used to
improve search. Match the hashtag to twitter
Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively
Fun way to build content!
Happy Pinning!