+

Personal Branding in the Digital AgeAlexandra Tursi, Social Media Strategist

+What is a brand, anyway?

Logo Product Service Character Color Slogan Jingle Reputation Experience

+What is a personal brand?

“A strong personal brand is a mix of reputation, trust, attention, and execution.” – Chris Brogan

+Step #1: Identify Your Personal Brand

+Get introspective!

What is your passion and/or expertise? How does that translate into something of value that

you provide to others? What makes you different? What is your core message?

TO DO: Personal Branding Worksheet

+My answers

What is your passion and/or expertise? Social media and health

How does that translate into something of value that you provide to others? Social media strategy for health brands

What makes you different? Academic medical center, advanced degree, evidence-

based approach

What is your core message? Social media can help people live healthier lives.

+Step #2: Set up a website.

+Mantra

“Don’t rent when you can buy.”

+Get a website & start blogging!

Buy your own domain name. Use an easy-to-use content management system, like

Wordpress, Squarespace and Wix. Sign up for Google Analytics. Blog to keep your site updated and to benefit from SEO.

+Example: Pure Beauty

Leads with an image that speaks to her brand

Core message is highlighted

+Example: Krista Gray Consulting

+Example: Kristi Hines

+Example: Kristy Dooley

+Example: Kristy Dooley - Blog

+Step #3: Launch social media channels

+Look and feel (and more!)

Be consistent across your social media channels Use the social media size cheat sheet Use the same name

Add a good photo or logo, profile and custom background to each

Well-written profile and bio Maximize character count Be specific, not general (Show, don’t tell) Brag, but don’t exaggerate or lie

Promote your social media presence Actively engage in conversation!

+Top social media channels

Facebook Twitter LinkedIn YouTube Pinterest Instagram

+Create a Facebook Page

#1 social network site More than 1 million small businesses spend $100

million on Facebook advertising Great for B2C, B2B, and branding Ideal for relationship building and brand advocacy

+Example: Little Red Fox Bakery

Cover Profile photo About Vanity URL Call to action

button Custom page

tabs

+Example: Little Red Fox Bakery

+Example: Pure Beauty

+Example: Evolution Yoga

+Join Facebook Groups!

+Get a Twitter account

Great for PR – the media is all over Twitter! Great for events – get your fans to tweet! Hashtags are helpful

Getting noticed Growing your audience

Twitter chats: Share your expertise Remember: Largely used in urban settings

+Example: Little Red Fox Bakery

+Example: Danielle Livellara

+Customize your LinkedIn profile

Professional networking to the hilt – 400M users Opportunity to get recruited Follow and learn about companies – or share about

your own Publish and engage in thought leadership Stay on the leading edge of industry news

+Example: Danielle Livellara

+Example: Danielle Livellara

Keyword rich Personal Show, don’t tell –

examples of speaking engagements

+Example: Danielle Livellara

Talk up your business and experience!

+Example: Danielle Livellara

Get endorsed and recommended to build your reputation!

+Create a YouTube channel

World’s second largest search engine Brand your profile

Channel name, profile set-up, channel information, themes and colors, latest video, add social media links

Create remarkable videos Short and sweet, stable camera, decent background, good

sound and lighting Include a call-to-action

Promote your videos

+Example: Michelle Phan

+Pin on Pinterest

Join as a business and confirm your website Add the “Pin it” button to your website Showcase your work: articles, blog posts, books, pictures… Curate wisely Reading lists of books or articles from your industry Industry stats, research, study, infographics Personal interests that humanize your brand Tools help: Try Pinstamatic, Canva, and Piktochart

+Example: Me!

+Example: Green Wedding Shoes

+Example: Moorea Seal

+Take photos on Instagram

Find your niche Then, develop a style or theme Tell a story with each post Post often

Find your influencers and photographers Send out samples Hashtags are helpful Linking is a challenge

+Example: Little Red Fox Bakery

+Use a social media dashboard

+Social media dashboards

Hootsuite Sprout Social Tweetdeck

+Questions?