personal branding, social media and pretty pictures

16th April ’09

Personal branding, social media and pretty picturesJure Čuhalev

Thursday, April 16, 2009

blog

twitterlinkedin

facebook

social media

citizen journalism

feeds

streams

friends

identity

earned media

wiki

shared


What’s Twitter

Teaching a class about Twitter


Some typical Tweets


Story time


It’s about conversations


More conversations


How to Twitter

✤ 140 characters

✤ To mention someone, use @username

✤ Listening to a presention by @klemenrobnik on how @kiberpipa video team works.

✤ You can @reply people:

✤ @klemenrobnik: so here’s my question..


Twitter conventions

✤ You can ‘re-tweet’ someone:


#hash tags

✤ How do make concepts and words more prominent?

✤ You can use #hash tags to define the content.

✤ Listening to a talk by @klemenrobnik at #bclj

✤ #bclj - BarCamp Ljubljana

✤ Anything can be a hash tag. No need to register them.

✤ Yawning at #school while listening to #statistics #spss #fdv


You can #search #hashtags

search.twitter.com


#amazonfail


Lots of usage

✤ earthquakes, fires and other natural disasters

✤ fight censorship and military coups

✤ track other conference atteendees

✤ breaking news of all sorts and things that people care about

9,3M US in March ’09~20 M worldwide


Fun

✤ .. but how can I use this to my advantage?


http://darmano.typepad.com/logic_emotion/Thursday, April 16, 2009

http://darmano.typepad.com/logic_emotion/

http://darmano.typepad.com/logic_emotion/

Networks and Word of Mouth


Brands have to listen

✤ Each unhappy customer has a big voice suddenly

✤ Things change :-)


Engage and respond


Big brands on Twitter


Something useful..

✤ .. startup perspective


Monitor your brand

✤ You can’t control it. You can just steer it a bit. Maybe add your POV.

✤ Basic monitoring tools

✤ search.twitter.com or dedicated client

✤ Google Alerts

✤ Analytics tools


Google Alerts

✤ http://www.google.com/alerts/Thursday, April 16, 2009

http://www.google.com/alerts/

http://www.google.com/alerts/

✤ Can we use this to skyrocket a new business?


Kogi BBQ


✤ .. what about personal brands?


✤ Personal/professional blog

✤ Sensible Facebook profile

✤ Good LinkedIn profile

✤ Be very Googlable

✤ Twitter and professional social networks a plus


✤ Tools are cheap or free:

✤ blogger.com / wordpress.com

✤ Twitter

✤ Flickr

✤ Facebook / Linkedin


8 $/ year


✤ Moo.com cards


✤ How to pitch yourself


http://www.flickr.com/photos/skatey/3126002544/

http://www.flickr.com/photos/ekai/3015675425/








http://www.flickr.com/photos/markos/3205229997/http://www.flickr.com/photos/markos/3205230329/http://www.flickr.com/photos/markos/3206074478/


http://www.flickr.com/photos/markos/3205229997/






✤ illusion of privacy?


StumbleSafely


http://www.outsideindc.com/stumblesafely/

http://www.outsideindc.com/stumblesafely/

Libraries used (both python based)

graphication :: http://www.aeracode.org/projects/graphication/

networkx :: http://networkx.lanl.gov/


http://www.aeracode.org/projects/graphication/

http://www.aeracode.org/projects/graphication/

http://networkx.lanl.gov

http://networkx.lanl.gov

jurecuhalev.com

@gandalfar


personal branding, social media and pretty pictures

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