social media 101 | personal branding
DESCRIPTION
How to develop and protect your personal brand via social media. Originally presented on 7/31/12 during an entrepreneurial development session hosted by Dreamapolis ( http://www.dreamapolis.com/ ) nd he Indianapolis Public Library.TRANSCRIPT
SOCIAL MEDIA101 Personal Branding
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ABOUT ME
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STATE OF SOCIAL MEDIA
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SOCIAL PROLIFERATION HAS CHANGED HOW WE
DO BUSINESS
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53% OF EMPLOYERS RESEARCH POTENTIAL
CANDIDATES ON SOCIAL NETWORKS
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OVER A THIRD SAID A SOCIAL NETWORKING PROFILE PROVED
THEY HAD LIED ABOUT QUALIFICATIONS ON THEIR CV
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13% CLAIMED A POTENTIAL EMPLOYEE HAD MADE
DISCRIMINATORY COMMENTS ON THEIR FACEBOOK PAGE
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9% SAID A PROVOCATIVE OR INAPPROPRIATE
PHOTOGRAPH HAD BEEN POSTED ON THEIR ACCOUNT
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SOCIAL MEDIA #FAILS
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PERSONAL BRANDING
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WHAT IS THE FIRST WORD THAT COMES TO MIND WHEN
YOU SEE THESE PICTURES?
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THE WORDS OR THOUGHTS PEOPLE THINK OF WHEN THEY HEAR YOUR NAME ARE YOUR
"BRAND"
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DEVELOP YOUR BRAND
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SPEND SOME TIME THINKING ABOUT WHAT YOU WANT
YOUR BRAND TO BE
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REFINE THAT BRAND DOWN TO ONE OR TWO WORDS
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PROTECT YOUR BRAND
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LAUNCHING WEBSITE & CREATING CONTENT IS THE
FASTEST WAY TO OWN SEARCH RESULTS FOR YOUR
NAME.
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USE SOCIAL PRIVACY SETTINGS TO ENSURE SPECIFIC GROUPS SEE APPROPRIATE CONTENT
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MONITOR YOUR BRAND
GOOGLE ALERTS
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Q&A