social media personal branding
Post on 23-Sep-2014
7 views
DESCRIPTION
Leveraging Social media to create on online personal brand that transitions through all social channels.TRANSCRIPT
Social Media Social Media Personal BrandingPersonal Branding
Best Practices for Best Practices for
Promoting Your Work OnlinePromoting Your Work Online
Cosmin GhiurauCosmin Ghiurau
www.cosguru.com
Who Has An Account onWho Has An Account on
✓LinkedInLinkedIn
✓FacebookFacebook
✓TwitterTwitter
Defining and Leveraging Defining and Leveraging the Social Media the Social Media
LandscapeLandscape
Social Media Social Media ChannelsChannels
CommunicationCommunication
CollaborationCollaboration
MultimediaMultimedia
EntertainmentEntertainment
Blogs, Microblogs, Social NetworkingBlogs, Microblogs, Social Networking
Social Bookmarking, Opinion SitesSocial Bookmarking, Opinion Sites
Photo Sharing, Video Sharing, LivecastingPhoto Sharing, Video Sharing, Livecasting
Virtual Worlds, Online Gaming, WidgetsVirtual Worlds, Online Gaming, Widgets
Some AdviceSome Advice
Reference: Reference: Chris Brogan: “100 Personal Branding Tactics Using Social Chris Brogan: “100 Personal Branding Tactics Using Social Media”Media”
ListenListen
Google ReaderGoogle Reader Search TwitterSearch Twitter Search Blogs for Search Blogs for
LeadersLeaders Comment in Social Comment in Social
SphereSphere Track via Online ToolsTrack via Online Tools
Start and Build Your Start and Build Your HomeHome
Blog, Twitter Account, Blog, Twitter Account, etc.etc.
Buy Easy Domain NameBuy Easy Domain Name About Page - You and About Page - You and
WorkWork Make it Social - Comments/RSSMake it Social - Comments/RSS
Forget Ads!Forget Ads!
OutpostsOutposts
Extend Your Personal Extend Your Personal BrandBrand
TwitterTwitter FlickrFlickr YouTubeYouTube DiggDigg DeliciousDelicious LinkedInLinkedIn
Your ContentYour Content
Create New ContentCreate New Content Make Content PortableMake Content Portable Write Briefly, use Write Briefly, use
imagesimages Mix up: HowTo, Interview, Mix up: HowTo, Interview,
etc.etc.
Be Original. No Me-Be Original. No Me-Too’sToo’s
List Posts Work Great!List Posts Work Great! Being Brief RULES!Being Brief RULES!
ConversationConversation
Good Comments Travel Good Comments Travel FastFast
Valuable Comments = Thought Valuable Comments = Thought LeaderLeader
Do NOT brag! Be humble.Do NOT brag! Be humble.
Ask Questions to get Ask Questions to get answersanswers
Disclose anything that is Disclose anything that is questionable!questionable!
Love Critical Comments. Delete Love Critical Comments. Delete SPAM!SPAM!
CommunityCommunity
Make site about others. It comes Make site about others. It comes back.back.
Contribute to Your CommunityContribute to Your Community
Say Thank You.Say Thank You. Community knows more than you. Community knows more than you.
Ask Q’sAsk Q’s
Apologize when you mess up!Apologize when you mess up!
Measure Efforts - Google AnalyticsMeasure Efforts - Google Analytics
Shake HandsShake Hands
Have Nice Simple Cards.Have Nice Simple Cards.
Be Confident In Person.Be Confident In Person.
Ask questions of people you Ask questions of people you meet.meet.
Don’t Try to Meet Everyone.Don’t Try to Meet Everyone.
If You Are Shy. Find a Sidekick.If You Are Shy. Find a Sidekick.
Make Eye Contact!Make Eye Contact!
Practice What You Practice What You PreachPreach
