online marketing strategies
TRANSCRIPT
ONLINE MARKETING STRATEGIES
ONLINE MARKETING STRATEGIESBANKING INDUSTRYGROUP NO 1`
GROUP MEMBERSFRAZER TAYLOR (CO-ORDINATOR) 53
SONALY SATARKAR 47
VEENA VARGAONKAR 54
NIKITA BHAGAT 02
FAIRY FERNANDES 14
KEYWORDS SELECTEDSBI (PUBLIC)
Mobile BankingHome LoanInternet BankingSBI CardInterest Rates
ICICI (PVT)
Gift CardNRI AccountTravel CardInsurance
CITI BANK (INT)
Pension FundsMutual FundsCredit Card
FRAZER TAYLORROLL NO: 53
STATE BANK OF INDIAPublic Sector Bank.
Founded on1 st July 1956
Headquarters Mumbai,Maharashtra,India.
Area served -Worldwide, Employees 295,696
Key people - Arundhati Bhattacharya (Chairman)
Website - www.sbi.co.in
ONLINE MARKETING TOOLS
1. OFFICIAL WEBSITE
2. FACEBOOK
3. YOU TUBE
4. GOOGLE PLUS
5. TWITTER
MOBILE BANKING
HOME LOANS
NIKITA BHAGAT
INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIAPrivate Industry -Banking,Financial servicesFounded -1954.Headquarters - Mumbai,IndiaArea served - WorldwideKey people - K.V. Kamath(Chairman)Ms. Chanda Kochhar(MD & CEO)Products - Credit cards,Consumer banking,corporate banking, finance and insurance , investment banking,mortgage loans, Wealth management.Website - www.icicibank.com
GIFT CARDICICI Bank Gift Card is an all year round gift for any occasion like birthdays, weddings, festivals, anniversaries, farewell etc. It makes your gifting experience hassle-free and helps save your precious time.
BENEFITS
Saves time & effort: All the Gift cards can be uploaded through a single debit instruction thereby reducing accounting hassles and saving time. Increase efficiency by eliminating selection, procurement, packaging and handling costs
Freedom of choosing the gift: ICICI Bank Gift Card lets the receiver decide how to spend the card amount. Be it shopping, dining or partying, cardholders can use the card just the way they want
NRI ACCOUNT
Flexibility of use: Spend the amount in any number of transactions within the validity period. The value and location of the purchase is at the discretion & convenience of the cardholder. Wider acceptability: ICICI Bank Gift Card is accepted at over 8 lakh merchant outlets
Enjoy offers and discounts: Gift Cardholder can avail amazing discounts on shopping, dining, fashion and travel , for details please visit www.icicibank.com/offers
TRAVEL CARDICICI Bank Travel Card is a pre-paid foreign currency card that makes your foreign trip totally hassle-free and convenient.
BENEFITSEasy Statements Easy Statements of monthly transactions on email, so customers can access it wherever they are travelingRemote ReloadingCorporate travelers can reload their ICICI Bank Travel Cards even when they are abroad. The customers can contact their office, the ICICI Bank branch or the Money Changer for details.
Easy Refund At the nearest ICICI Bank branch or Money Changer. The customers need to fill up a refund form and provide a copy of their ICICI Bank Travel Card and passport. The money will be refunded immediately. Customers can also request for your foreign exchange refund certificate.Easy Cash Withdrawal Access to over 1.5 million VISA ATMs all over the world. Although the card may be in the base currency i.e. currency with which it was loaded, you can withdraw cash in the local currency of the country you are in.
VEENA VARGAONKARROLL NO: 54
FACEBOOK NRI SERVICES
Social Benefits, Awards and App
FAN OF THE MONTH
YOUTUBE
GOOGLE +
BLOG
SONALI SATAKARROLL NO: 47
CITI BANKCitibank is a global bank with 3,777 branch locations in 36 countries.
Citibankis the consumer banking division offinancial services. Founded in 1812 as theCity Bank of New York.
Citigroup is the 3rd largest bank holding company in the U.S
In addition to standard banking transactions, Citibank markets insurance, credit cards and investment products.
FACEBOOK FOR CREDIT CARD PROMOTION
FACEBOOK FOR APP MARKETTING
60
GOOGLE +
GOOGLE + FOR CONTEST MARKETTING
62
OFFICIAL WEBSITES
MICROSITES FOR CROSS SELLING
TWEETS ON TWEETER
TRUST BUILDING THROUGH BLOGS
BLOG ARTICLE ON MOBILE RETAILING
LINKEDIN 514 Kfollower
YOU TUBE FOR VIDEO MARKETTINGVideos on wealth management, Citibank credit cards, Their achievements, bank finance, job advertisements, commercial advertisements etc
THANKS TO ALL
THANK YOU!!!