BOOST CONVERSIONS THROUGH NEW WAYS TO ENGAGE THE CONNECTED TRAVEL CONSUMER

Discover how travel brands are leading with mobile, personalization and social listening strategies, and learn:Why leading travel brands are investing in and seeing the re-

birth of digital story-telling - with ClubMed, Hotels.com and Gonzo Marketing

The future of online marketing in travel through personalization, retargeting and remarketing - with Facebook, Highgate Hotels and JetBlue Airways

The essential update on cross-platform marketing and the multi-screen travel consumer - with Twitter, Google and The Ritz-Carlton

The Social influence on travel decisions and discover your ROI - with Cheapflights.com, Wyndham Worldwide and Flight Centre

Mobile 101: A-Z on apps, content, personalization & search - who is investing in what, how and why? - with Stayful, Momondo Group and Gogobot

DRIVE MAXIMUM RETURN ON YOUR TRAVEL MARKETING INITIATIVES

THE AMERICAS & THE CARIBBEAN

Online Marketing Strategies for Travel 2015

June 2-3, Ritz Carlton Coconut Grove Hotel, Miami

Hear Key Insight from Leaders in Online Marketing in Travel:

OPEN NOW to see the full agenda and speaker list

Sponsors:

Christoph Heyn, Director, Mobile & Digital Guest Experience, The Ritz-Carlton

Brian Carr, Head of Travel, Twitter

Adriana Grineberg, Head of Pan-Latam, Facebook Inc.

Alvaro Martinez, Head of Digital, LAN Airlines

Sabrina Cendral, VP Marketing North America, Club Med US

Gregory Stiller, Customer Insight, Digital, JetBlue Airways

Rob Torres, Managing Director, Travel, Google

EyeforTravels Miami chapter is the ultimate meeting-place for travel brands across North America, LATAM and the Caribbean to benchmark their online marketing, mobile and social media strategies and add incremental value to their bottom line.

Hear from leading brands including

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

Attend Online Marketing Strategies for Travel to Discover the Secrets to Online Marketing Success in 2015

There are over 80 million travel search and booking transactions captured from the web daily. Each online travel transaction is overlaid with countless insights on demographics, web behavior and consumer preferences.

Travel brands in the Latin America and Caribbean region claimed just 4% of the Global Online Search Volume, revealing the vast opportunity for the region to fulfil its online potential. Mobile, Social Media, personalization and data analysis are just some of the key areas where brands are realizing this prospect.

According to various sources, the industry has grown a startling 30% in this region over the last 3 years, and is predicted to grow another 35% by 2016.

In such a fast-moving landscape, how can you as an Online Marketer get it right? It is essential that your brand remains dynamic as online and digital evolves. To do this, building partnerships with the right companies will not only create flexibility but will also allow your brand to grow. This is a huge challenge in such a fragmented region which brands are quickly recognizing and want to address.

Attend Online Marketing Strategies for Travel, The Americas & Caribbean (June 2-3) to join over 150 of your peers in gaining crucial insight in to how you can instantly engage and convert the new digital travel consumer. Meet and do business with the people & brands who will make this possible for you!

I look forward to seeing you this June 2-3!

Emily Assender, Global Conference Director EyeforTravel Ltd emily@eyefortravel.com

US Toll Free: 1 800 814 3459 ext. 7158

JOIN US JUNE 2-3 TO RECEIVE YOUR ESSENTIAL UPDATE ON THREE VITAL AREAS IN ONLINE MARKETING. DISCOVER:

1. HOW THE ONLINE MARKETING LANDSCAPE HAS CHANGED:

Discuss how mobile and multi-screen consumer behavior is now mainstream: it is not just sequential, it is simultaneous. Plus, learn the effect of OTA consolidation in a region of high fragmentation & how this will affect your online marketing decisions

2. HOW TO MARKET TO THE NEW CONNECTED CONSUMER:

From sharing reviews, photos and videos to sharing travel services, the new digital consumer expects a unique tailored experience, 24/7. Deliver to & delight your consumer in the most cost-effective way with personalized, relevant & timely content

3. HOW TO MEASURE THE SUCCESS OF YOUR MARKETING:

From migrating data from social media channels, to using data to inspire trust and upsell on trip. Hear essential strategies to analyse and measure your initiatives, to deliver real ROI

Christoph Heyn, Director, Mobile & Digital

Guest Experience

Hear From World Class Speakers Including:

And Many More! Join the debate on Twitter by following @Eyefortravel and using the event #Omtravel

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

Susan Black, Founding Partner,

2015 Chairman:Look inside for detailed information on what you can learn from these leading executives

Adriana Grineberg, Head of Pan-Latam,

Meredith Pearson, Director PR &

Communications,

Gregory Stiller, Customer Insight - Digital,

Sabrina Cendral, VP Marketing North America,

Travis Katz, CEO,

Nerdin St. Rose, Worldwide Marketing Consultant,

Brian Carr, Head of Travel,

Melisse Hinkle, Head of Content and Social

Media, North America,

Alvaro Martinez, Head of Digital,

Frederic Gonzalo, Owner,

Uwe Wagner, Senior Marketing Instructor,

Pleasance Coddington, Group Head of Content

and Social Media,

Dwight Sholes, Senior Strategist-Travel,

Robecta Ma, Partnerships and

E-Commerce Manager,

Rob Torres, Managing Director, Travel,

Alina Martinez, Global eCommerce & Online Marketing Manager,

Jeffrey Hirsch, President,

Jeff Freedman, Vice President, Partnerships,

Angela Bostick, Associate Dean of Marketing and

Communications,

Edita Matic, Regional Director of Revenue Management,

Josh Martin, Chief Researcher -

Application Strategies Group

Allyson Barr, Vice President - Marketing,

Alistair Adams, Travel Sector Director

Roberta Seiler, VP Marketing & Sales

Jess Parrilla, CEO of Smartrip

Sara OBrien, Senior Marketing

Manager

Taylor Cole, Head of Public Relations

North America

Company Type

Job Title

HotelsAirlines

OTAsTechnology Provider

Car & CruiseOther

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

Dont Miss Your Chance to Network and Do Business with the Best Minds in Online Marketing in Travel

Another stellar conference by EyeforTravel! With so much happening in the digital space, the travel industry needed a conference like this one to discuss and learn about latest digital marketing trends and next gen things to comeMax Starkov, President & CEO, HeBS Digital Excellent content and great opportunities to connect with leaders in the industry!Sarah Robinson, Account Manager, Google, Inc.

This is, I believe, my 4th or 5th EyeforTravel conference and I get more out of it than any other of the 10 or so conferences I go to every year because not only is it focused on the growth area of marketing and sales, but specifically focused on my industry which is travel. It is also very organized but yet informal in the presentations. Well done! Jim Wehrle, eBusiness Director, Hacienda Tres Rios Hotel

Once again the EyeforTravel conference made the wheels really start spinning in my mind. I walked away with a wealth of information that created a number of new ideas that I am looking forward to implementing at my hotels. David Kopac, Corporate eCommerce Manager, Shaner Hotel Group

The EyeforTravel Conference was the best crash course in online marketing a non-marketer like myself could attend. It featured a range of dynamic speakers, and I feel more confident in the social media strategy Im going to present to my boss.Christina Moore, Social Media Coordinator, HotelGuides.com

Each time I have attended an EyeforTravel event, I learn something new that I can take back to the office and implement.Joyce Bliss, Global Marketing Promotions Director, Enterprise Holdings

HEAR WHAT PAST ATTENDEES THOUGHT OF THIS EVENT:

SEE THE DEMOGRAPHIC BREAKDOWN OF 2014S ATTENDEES:

Company TypeCompany Type

28%

22%17%

11%

14%

8%

Senior Director, Director, HeadSenior Manager, Manager

SVP, VPC-Level, MD, Founder

Journalist, Academic, Other

Company Type

36%

22%

17%

13%

12%

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

DAY ONE Tuesday, June 2nd

8.45am Conference Commences

9.00 10.00am Keynote: Learn How Selling your Brand Through Story-Telling has ChangedHumans process images 60x faster than words. Travel brands need to show, not tell, and use images for more compelling content. A well-told story can engage customers in a much more memorable way

Discover how you can use digital marketing to convey what the experience of your travel brand will be like

Explore ways to publish the whole experience

Dissect consumer behavior and reactions to past brand story campaigns

Sabrina Cendral, VP Marketing North America, Club Med USMeredith Pearson, Director PR & Communications, VisitBritainJoining the panel: Taylor Cole, Head of Public Relations North America, Hotels.com Frederic Gonzalo, Marketing Consultant, Gonzo Marketing

10.00 11.00am Get to Grips with Personalization, Re-Targeting and Remarketing Retargeting is becoming increasingly more

effective. Find out how other marketers in travel are re-engaging the customer with personalized retargeting

Google Ads: how does it actually work?

What are the opportunities to better customize the message in terms of location of the customer?

Gregory Stiller, Customer Insight, Digital, JetBlue Airways Edita Matic, Regional Director of Revenue Management, Highgate Hotels Nerdin St. Rose, Worldwide Marketing Consultant, BVI Tourism (British Virgin Islands)

11.00- 11.20am COFFEE BREAK

11.20 12.30pm Content - Learn How to Adapt to a the New Multiscreen Travel Consumer Innovators discuss creating and curating content that will up your search performance through the mobile device

Learn how to utilize dynamic content personalization to engage and retain customers and boost conversions and website bookings

Overcome the challenge of balancing organic vs branded vs promotional vs user-generated content

The importance of video: are you doing it right yet?

Brian Carr, Head of Travel, Twitter Uwe Wagner, Senior Marketing Instructor, Cornell UniversitySara OBrien, Senior Marketing Manager, HeBS Digital

12.30- 2.00pm LUNCH & NETWORKING

2.00 3.15pm Best Practices to Allocate your Marketing Dollars for Brands & How to Reach your Target Audience The value of online marketing: Explore

Digital vs. Traditional Advertising. Explore the importance of embracing online and mobile

Payments: How can brands overcome the challenges which fragmentation and lack of infrastructure present

Fragmentation in the region, coupled with infrastructure limitations - how can brands tackle these challenges

Discuss the attributes of the two main but vastly different audiences: Millennials and Baby Boomers

The Advent of the Experiential Traveller: Is the craving for travel experiences overshadowing the power of the hotel brand?

Alvaro Martinez, Head of Digital, LAN AirlinesDwight Sholes, Senior Strategist-Travel, Return Path Inc.Jess Parrilla, Managing Director, Smartrip

June 2-3, MiamiGain Expert Tips & Exclusive Information from Your Luminaries in Travel

3.15 3.35PM Cyclical Nature of Travel Decisions by the Consumer on Social How can travel brands and airlines identify

conversations and opportunities before departure

Discover how to guide the customers path and experience during trip

Evaluate the consumers whole travel experience to improve products and services after

Alistair Adams, Sector Director - Enterprise Sales, Brandwatch

3.35 4.00pm COFFEE BREAK

4.00 4.30pm Understand How Mobile is Turning Search on its HeadIn the new mobile- enabled world, consumers no longer go straight to Google to start their travel search. Learn how to adapt your search strategy and avoid losing your customers

Understand the new rules of travel search via mobile. How do they differ via tablet?

What are the pros and cons of mobile advertising?

Are customers more likely to purchase from you if they start their search on a browser rather than an app?

Learn how to adapt your search strategy to the context and location of the customers search query

Roberta Seiler, VP Marketing & Sales, Stayful

4.30 5.00pm The DOs and DONTs of Social Media: Hear creative ways to engage travel customersSocial media is still a highly experimental and creative medium. Travel brands are entering a phase where initiatives are measurable and they can compare what went well, what didnt, and why.

We bring you the best trials and errors leading in to 2015 to explore and measure the good, the bad, and the ugly

Analyze the outstanding success of certain case studies and learn how to apply key strategies to your own campaigns

Melisse Hinkle, Head of Content and Social Media, North America, Cheapflights.com

5.00pm Day One conference ends

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

FOR THE FULL SPEAKER LINE-UP AND THE MOST UP TO DATE INFORMATION VISIT: www.eyefortravel.com/online-marketing

DAY TWO Wednesday, June 3rd

2.00- 2.30pm Case Study: Bring more value to your customers by taking a holistic view of the customer journey Increase loyalty and improve the value of your product through marketing partnerships that solve your customers pain points. Learn how CLEAR and TripIt partnered to increase the value of a premium product.

Understand the customer journey and what your travelers value most

What new tools are consumers using in order to create the perfect trip

How is technology dictating the future of travel and what will consumers be expecting next

Jeff Freedman, Vice President, Partnerships, CLEAR +TripIt

2.30 3.00pm Social Data: An In-Depth Case Study Exploring How to Get the Most out of Social Data How can brands migrate the data from

social media channels so that they own it?

Explore a case study by Flight Centre Group and how are brands making the migration of customers from social to owned channels

Gregg Tilston, Global Social Media Leader, Senior Digital Marketer, Flight Centre

3.30 4.00pm Understand your Multi-Channel Social StrategyIt is important that travel brands now understand what each social media channel offers in order to meet their own individual objectives.

As your brands presence can be fragmented through a number of social media channels, where should you be placing your time, energy and budget to optimize your efforts

Leverage the individual and unique strengths of different social media channels

Understand which online marketing channels are most effective to reach and convert clients, depending on which stage of their decision-making process they may be at.

Frederic Gonzalo, Marketing Consultant, Gonzo MarketingPleasance Coddington, Group Head of Content and Social Media, Momondo Group

4.00PM CONFERENCE CONCLUDES.

8.45am Conference Commences

9.00 10.00am Keynote: Create the Optimal Cross-Platform User Experience: Who is Leading in this Space and why?50% of leisure consumers will access travel via a non-desktop device. The ultimate goal for travel marketers is removing the friction from the travel consumer research & booking process, as they move from desktop to mobile to tablet... so do you do it?

Product design and usability: benchmark your strategies against leading travel brands in this space

Many customers start on a phone and finish on a laptop. What should your product look like in order to fare across multiple screens

Does investing more in members and subscribers drive cross device service?

Discover the un-tapped, additional benefits of optimizing your website and its media to give the consumer an on the go experience

Rob Torres, Managing Director, Travel, GoogleChristoph Heyn, Director, Mobile & Digital Guest Experience, The Ritz-CarltonTravis Katz, CEO, Gogobot

10.00 - 10.30am Discover How to Get your ROI in Social MediaTravel brands are now beginning to see measurable results through social media initiatives. So how are they measuring this return on investment?

Hear the different measurables travel brands have used in successful social media initiatives

Learn how travel brands have attracted business through social media campaigns and how they measured this against their investment

To what extent should brands be investing in social media - hear benchmark KPIs and goals which you need to be using

Robecta Ma, Partnerships and E-Commerce Manager, Cathay Pacific AirwaysAlina Martinez, Global eCommerce & Online Marketing Manager, Wyndham Worldwide / RCI

June 2-3, MiamiBuild the Right Partnerships to Drive Revenue & Stay Ahead of your Competition

10.30 11.00am COFFEE & NETWORKING BREAK

11.00 11.30am A-Z on Apps - Who Should be Investing in Apps, Why & How? Who should be investing in an App vs mobile

site? Explore the value of apps to different travel business models across the travel landscape

Explore consumer behaviour and how can you encourage consumers to actively use your app

Effectively advertise and promote your app so that it is download and used repeatedly

Josh Martin, Chief Researcher Application Strategies Group, Strategy Analytics

11.30 12.00pm Programmatic Creative Lessons for Travel Marketers Leverage programmatic creative

technology to get ahead of the competition

Programmatic creative applied to travel marketers of all sizes and budgets

Case Study: how Alaska Airlines leverages programmatic creative technology to execute optimized campaigns

Discover how small to mid-sized travel marketers can operate like their own internal ad agencies

Angela Bostick, Associate Dean of Marketing and Communications, Emory University Goizueta Business SchoolJeff Hirsch, President, CPXi

12.00 12.30pm Navigating Travel in a Connected World How has the travel customer evolved and

what has changed during each step of the customer journey: planning, reserving, experimenting and reflecting

Explore how personalization will dominate the role of online marketing in the future of online travel

Adriana Grineberg, Head of Pan-Latam, Facebook Inc

12.30 2.00pm LUNCH & NETWORKING

3 EASY WAYS TO REGISTER RIGHT NOW!ONLINE: Secure & simple registration online at eyefortravel.com/online-marketing/registration.phpEMAIL: emily@eyefortravel.com Just give us your details and pass type well do the rest!CALL: Call Emily Assender US Toll Free on 800 814 3459 7158

STANDARD RATES*

*these rates apply to any company that does not sell travel products or provide a direct B2C

service to travel customerss

Last Chance

Register by May 8, 2015

SAVE $100!

Normal Price

Diamond Pass $3195 $3295

Gold Plus Pass $2895 $2995

Gold Pass $2495 $2595

Silver Pass $1995 $2095

DISCOUNTED RATES FOR TRAVEL COMPANIES*

* These rates apply to companies that sell travel products, or provide a direct B2C

service to travel customers

Last Chance

Register by May 8, 2015

SAVE $100!

Normal Price

Diamond Pass $2995 $3095

Gold Plus Pass $2795 $2895

Gold Pass $2295 $2395

Silver Pass $1795 $1895

Purchase a Diamond Pass and Receive EyeforTravels Full 3 Part Mobile in Travel Report Series - Plus, a Years Membership to EyeforTravels Content Library!

Get Your Brand In Front of a Targeted Audience

Email sinead@eyefortravel.com for further details

Interested in targeting senior online travel marketing decision-makers with your product or services? This event is the perfect opportunity!

Experience a focussed, intimate networking environment where online travel professionals from across the Americas and Caribbean, meet to drive forward their mobile and social media initiatives. We offer a range of sponsorship and exhibition opportunities for the event to suit all budgets. Whats more, EyeforTravel has been producing focussed travel industry conferences since 1997 so we can guarantee youll get the chance to meet, network and do business with some of the most senior marketing decision makers from the biggest travel brands in the industry!

RESERVE YOUR PLACE TODAY www.eyefortravel.com/online-marketing | Call US: 800 814 3459 7158| Email emily@eyefortravel.com

THE AMERICAS & THE CARIBBEANOnline Marketing Strategies for Travel 2015

June 2-3, Ritz Carlton Coconut Grove Hotel, Miami

DIAMOND PASS GOLD PLUS PASS GOLD PASS SILVER PASS Access to all conference sessions Access to on-site networking Access to all available conference Audio and Video, all transcribed and keyword searchable 1 Years FREE access to EyeforTravels Content Library. This will give you access to the slides, audio and video from all our archived events, plus the 10 events produced throughout 2015, all transcribed and keyword searchable. Access to all EyeforTravel reports. Access EyeforTravel reports published in 2014/15.

Access to all conference sessionsAccess to on-site networkingAccess to the conference content and all EFT reports for 4 weeks post eventAccess to EyeforTravels Content Library for 4 weeks

Access to all conference sessionsAccess to on-site networkingAccess to all 3 exclusive VIP Networking partiesAccess to the conference content and all EFT reports for 2 weeks post eventAccess to EyeforTravels Digital Asset Library for 2 weeks

Access to all conference sessionsAccess to on-site networking

MOST POPULAR

Mobile has now become a business critical investment for your business. Purchase a Diamond conference pass and receive a full digital copy of EyeforTravels new Mobile in Travel 3-part report series.

Based on surveys of over 20,000 travel consumers and 900 travel executives, the reports will allow you to truly understand key mobile trends in travel. Read in-depth analysis on what travel brands are prioritizing and compare this with what real world travel consumers are demanding.

The 3 Part Series is divided into - Mobile in the Hospitality Industry 2014 Mobile in the Online Travel Agents

and Meta-Search Industry Mobile in the Airtravel &

Transportation Industry 2014

The Diamond pass also gives you 1 years full access to EyeforTravels content library which contains over 900 hours of video case studies from top travel brands as well as whitepapers, webinars, EyeforTravels back catalogue of reports and future reports produced in 2015.

Dont miss out! Purchase your Diamond pass today!

BOOST CONVERSIONS THROUGH NEW WAYS TO ENGAGE THE CONNECTED TRAVEL CONSUMER

With over 60,000 executives globally trusting us for industry insight and intelligence, the EyeforTravel website sees 35,000 unique visitors per month, 14K+ Twitter followers and over 10,000 newsletter subscribers.

Place yourself among the industrys elite and gain the essential intelligence you need to boost your conversions.

DRIVE MAXIMUM RETURN ON YOUR TRAVEL MARKETING INITIATIVES

THE AMERICAS & THE CARIBBEAN

Online Marketing Strategies for Travel 2015

June 2-3, Ritz Carlton Coconut Grove Hotel, Miami

Hear from Leading Brands in Online Marketing, including:

OPEN NOW to see the full agenda and speaker list

Why EyeforTravel?

1. Learn from your Luminaries: Hear the latest insight from leading brands on mobile, social media, online marketing and analytics and be immediately inspired to advance your own strategies

2. Grow your Network: Engage with peers, employees, clients, vendors and business partners and align your goals for a successful and lucrative future for your travel brand

3. Competitive Analysis: Over 200 of your industry competitors will be gathering this June to gain new ideas and adapt and improve their online marketing strategy to the new connected consumer. Dont get left behind - register to attend today!

Simply email me at emily@eyefortravel.com for more information

TOP 3 REASONS YOU CANT MISS OUT THIS JUNE 2-3:

Sponsors: