online marketing strategies for small business

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ONLINE MARKETING STRATEGIES For Small Business A guide to Promoting your Business Online

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A guide to P romoting your Business Online. Online Marketing Strategies For Small Business. Today’s Presentation. 50 minutes Interactive “Presentation” 10 minutes Q & A “ General” Information Please Ask Questions … or grab me later … or schedule some consulting / training. About Me. - PowerPoint PPT Presentation

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Page 1: Online Marketing  Strategies For Small Business

ONLINE MARKETING STRATEGIES

For Small Business

A guide to Promoting your Business Online

Page 2: Online Marketing  Strategies For Small Business

Today’s Presentation

50 minutes Interactive “Presentation”

10 minutes Q & A

“General” Information

Please Ask Questions… or grab me later … or schedule some consulting / training

Page 3: Online Marketing  Strategies For Small Business

About Me

Experience Web Developer/Designer (20+yrs)

SEO Consultant (12+ yrs)

WordPress User (8 Yrs)

Trainer (25 Yrs)

In a Day Hands On Training Workshops Website In a Day (based on WordPress) WordPress Training / Consulting Online Marketing Mentoring

Page 4: Online Marketing  Strategies For Small Business

About You

Small Business Owners ? Home Based ? Have a Website ? Actively Blogging ? Active Search Engine Optimisation Paid Online Advertising ? eMail Marketing ? Active on Social Media ?

Page 5: Online Marketing  Strategies For Small Business

Some Definitions

Online Marketing ALL Activities associated with promoting your

business Online Search Engine Optimisation (SEO)

Activities designed to improve your Search Engine Rankings (increase Organic Traffic)

Search Engine Marketing Activities designed to increase traffic via Search

Engines (including SEO)

Page 6: Online Marketing  Strategies For Small Business

Website

Foundation of most Online Businesses Professional Image (Branding & Email) You have “the Power” You have “Control” Content Management Systems (WordPress) Responsive Blogging or News Subsystem Able to Measure (Analytics)

Page 7: Online Marketing  Strategies For Small Business

Content Really is King

Content / Keyword Rich If you want to be found via Google

– you need to include keywordsin your site content

Understand your Keywords KNOW them… Don’t Guess

A single Page website just won’t “cut” it

Page 8: Online Marketing  Strategies For Small Business

Blogging for Business ???

Adding a blog to your website, and occasionally posting articlesor news items related to yourbusiness, can be one of the simplest and most effective ways to:

raise the online profile of your business improve search rankings increase traffic optimise conversion rates and (most importantly) generate leads and sales

Page 9: Online Marketing  Strategies For Small Business

Paid Advertising

Google Adwords Can be VERY effective

for New websites Can be VERY expensive if done wrong

Facebook Ads Paid Directories

MUST Monitor and Measure effectiveness

Page 10: Online Marketing  Strategies For Small Business

Analytics

Google Analytics Free Easy to setup

(especially in WP) Very Comprehensive Can be overwhelming eCommerce Capabilities

Page 11: Online Marketing  Strategies For Small Business

Email Marketing

eNewsletter Autoresponders 3rd Party Providers

Mailchimp Constant Contact Aweber Etc….

Page 12: Online Marketing  Strategies For Small Business

Social Media

Can be VERY effective if that is where your target market “hangs out”

Good for Branding and Awareness

Tends to be short term for traffic

Limited SEO Benefit Can be time consuming

Page 13: Online Marketing  Strategies For Small Business

Next Steps….

Most important thing – Do Something Don’t Procrastinate Don’t think about the things

you could/should do Don’t “plan” for months Don’t wait until everything is “perfect” Take at least one of the points I have discussed

today and TAKE ACTION

Page 14: Online Marketing  Strategies For Small Business

That’s All Folks…

Question Time ???

Andy Henderson [email protected]

www.inaday.com.au