online marketing- statics & strategies 2015

Presented By Harry Mills / PRESENTATIONPRO

ONLINE MARKETING

STATICS AND STRATEGIES

Presented by:

VIKAS SONI Management Scholar,

Dept. of Pharmaceutical Management,

NIPER, Mohali.


FLOW OF PRESENTATION

• Global Internet User statics

• Indian Internet User statics

• What is Online Marketing

• Types of Online Marketing

• Model to Online Marketing

• Marketing Strategies

• Advantages and Disadvantages

• Challenges

• Conclusion


GLOBAL INTERNET USER STATICS

BY COUNTRY

10%

20%

30%

40%

EUROPE

50%

AMERICA AFRICA MIDDLE EAST AUSTRALIA

45.1%

20.2%

ASIA

21.5%

8.6% 3.7%

0.9%

Source: www.internetworldstats.com

Basis: 2,802,478,934 Internet Users on Dec 31, 2013


GLOBAL INTERNET USER STATICS


Basis: 2,802,478,934 Internet Users on Dec 31, 2013


INDIAN INTERNET USER STATICS


• Population :1,23,63,44,631 (2014)

Area: 31,66,944 sq km

• Capital City:

New Delhi – 1,12,79,074 population (2012)

• 19,52,48,950 Internet users (Dec 31, 2013)

15.8% penetration, per IAMIA.

• 6,27,13,680 Facebook subscribers on Dec 31, 2012,

5.1% penetration rate.

• 5.55 Mbps Broadband download speed on August,

2014, per Net Index.


WHAT IS ONLINE MARKETING?

Source: Wikipedia

• Online Marketing is the marketing of products or services over

the Internet & it ties together creative and technical aspects of

the Internet, including design, development, advertising and

sale.

• Online marketing is used by companies selling goods and

services directly to consumers as well as those who operate on

a business to business model.


TYPES OF ONLINE MARKETING

Source: Wikipedia

• Email Marketing

• Blogging

• Pay per click (PPC) marketing

• Social media marketing

• Digital Marketing

• Viral Marketing


EMAIL MARKETING

• Email marketing is promoting products through the use

of email.

• There are 2 main ingredients to an effective email

marketing campaign.

• They are to build a large list of people you can email and

to write great emails.

• The emails should be packed with free value and they

should move people to buy what you’re trying to sell.


BLOGGING

• Yet another but important and crucial marketing trend

that has brought a huge aberration in our society.

• Blogger was launched in 1999 by three friends. Blogging

as an ardent marketing tool has really blossomed in the

last some years.

• Businesses, companies and even superstar now use

blogging system for huge promotion.


PAY PER CLICK MARKETING

• You have to pay for PPC ads.

• You target certain words and then when those words are searched

for on a search engine such as Google your ad will appear.

• But, you do have to pay every time your ad is clicked on.

• You need to make sure you do your homework and find out how to

effectively use PPC.

• Otherwise you can easily lose a lot of money in a short amount of

time.

• But, if you do learn how to use PPC effectively then you can make a

lot of money just as fast.


SOCIAL MEDIA MARKETING

• Social media is very popular right now and it’s only getting

more popular.

• You can tap into that popularity by using social media to

sell your products.

• Just make sure you don’t SPAM people. In fact, you

shouldn’t use any social media to directly sell anything.

• Just use social media to direct people to other sites where

you can then hit them with a sales pitch.


DIGITAL MARKETING

• With regards to the Internet, this is the

promoting of brands using all forms of online

digital advertising channels to reach consumers.

• This includes video channels, Internet Radio,

mobile phones, display or banner ads, digital

outdoors, and any other form of digital media.


VIRAL MARKETING

• Marketing techniques that use social networks to

produce an increase in brand awareness or achieve

other marketing objectives (such as product sales)

through self-replicating viral processes.

• It can be word-of-mouth delivered or enhanced by the

network effects of the Internet. Viral promotions may

take the form of video clips, interactive Flash games,

eBooks, images, or even text messages.


MODEL TO ONLINE MARKETING

• A – Awareness

– Initial point where your brand and/or business is recognised and acknowledged.

• I – Interest

– Generating thoughts and discussion about your brand.

• D – Desire

– Communicate your messages through the use of social media and email marketing.

• A – Action

– The stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage.

AIDA MODEL


ONLINE MARKETING STRATEGIES

PULL MARKETING

– Websites and blogs are pull strategies

– Build websites & Blogs

– Company’s social media profiles

– long-term success

– the company tries to draw in customers

through different kinds of advertising, such as

TV ads, online banner ads and social media

– Online banner ads, and radio and TV ads are

other forms of pull marketing


ONLINE MARKETING STRATEGIES

PUSH MARKETING

– Email Campaign

– Certain offers through your social media

profiles

– Companies may push information and

promotional material directly to end users

through email or fliers to generate

demand

– Create an email database of potential

customers and send them product

announcements and promotions directly


ONLINE MARKETING

• One to one approach

• Cater to specific interests

• Different content by choice

• Geo- marketing

• Relatively inexpensive

• Global business

• Measuring statistics is easy

• Accountability

ADVANTAGES

• Illegal or unethical practices

• Physical demonstration and

needs to be tangible

• Transparency

• Cost of Hardware

DISADVANTAGES


ONLINE MARKETING IN INDIA

Governance, laws and regulations

Cultural issues

Lack of technical infrastructure

Marketing philosophies & channels

Online shopping worries:

Fear factor

Unreliable delivery mechanisms

Credit card fraud and usage

CHALLENGES


CONCLUSION

Clearly, the strengths of the Internet as a marketing medium

far outweigh the negatives.

Companies grappling with the issue of whether to market via

the Internet are already behind.

Companies attempting to build a coherent Internet marketing

strategy must begin to believe that the Web is likely to be the

center of their marketing future, not simply an adjunct to

traditional marketing methods.

Presented By Harry Mills / PRESENTATIONPRO THANK YOU !!!

ANY QUESTIONS?

Presented by:

VIKAS SONI Management Scholar,

Pharmaceutical Management.

NIPER, Mohali, Punjab, India.

[email protected]

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