online marketing strategies and examples

www.interestmedia.ca“Creating More Interest In Your Business Online”

Interest Media Digital Marketing Agency-Toronto49 Bentley St.Markham, Ontario [email protected]

Who We AreInterest Media digital marketing agency was started in 2009 and is lead by Kevin Bourne.With a certification in advanced internet marketing and trained and mentored by an industryleader Paul Tobey who is listed as one of the top 10 internet marketing all-stars, we are ableto develop a myriad of internet marketing solutions.

When it comes to website and graphic design we take pride in developing unique, clean and functional designs. Our design team is lead by Maria Morris a celebrated graphic designerwith over 15 years of experience and has worked for Magazines such as Flare, WeddingBells and Pedals and Ski Trax. Her designs can also be found in her line of greeting cards,which have sales well into the millions and are carried by the major greeting card companiesall over North America.

Our SEM (Search Engine Marketing) team is lead by Patrick Yee an SEO expert who hasbeen in the business for 10 years and has a stellar record of placing every client website hetouches in top search engine positions.

On the technical side our developers are well versed in the latest solutions across multipleplatforms, whether itʼs website development, mobile apps, Facebook apps and campaignsour track record of delivering integrated solutions allow our clients to communicate effectivelywith their target markets.

We are a boutique Digital Marketing Agency who focuses on small tomedium size businesses and only accept a limited number of clients.

Our purpose is to build long -term relationships with our clientsso that we can continually focus on your success and keepyou current with the constant changes in the digital world.

We Got Solutions!• Website Design & Development• Mobile application Design & Development

• Facebook application Development• Social Media Marketing• Search Engine Marketing• SEO- Search Engine Optimization

Our Latest Work PortfolioView our latest projects and see what we can do for you and your online presence.

Web design1. Dr.Spiller Biocosmetic –Canada(now under development and coming soon)

Interest Media was tasked to create Dr. Spillerʼs online presence in Canada with authority.This European biocosmetic line has been satisfying the skin care needs of discerning individuals for over 50 years.

The Challenge:• Create Dr. Spiller Biocosmeticʼs Canadian website.• Maintain and create a clean, crisp theme to showcase the biocosmetic range.• Develop Dr. Spiller Canadaʼs social media networks, maintaining the same theme

throughout the web.• Showcase Dr.Spillerʼs new Menʼs Line “MANage Your Skin” with itʼs own

online branding and website presence.

“Creating More Interest In Your Business Online”

See us online soon Canada!...http://www.dr-spillercanada.com

We got solutions !• We created an all new website with an up-to-date design and functionality.• With the new Menʼs Line “MANage Your Skin” now properly showcased on the web the

product range can now be promoted to skin care professionals and customers.• Dr.Spiller Canada is now “social” with a new custom designed Twitter and Facebook page.

2. Dr.Spiller Canada- Menʼs Line

3. Dr.Spiller Canada is now “Socializing”!

Twitter


Complete Online Marketing Strategy1. Say It With Style ecards (now under development and coming soon!)

Say It With Style ecards is now being positioned to take on the hugely popular ecards/egreetings market. Interest Media is tasked with developing a killer website for Say It With Styleto compete with the current leaders in the designer highend ecard/egreetings market.

The Challenge:• Assist in the creation and development of a complex ecard/egreetings website

and ecommerce solution. • Website will be highly trafficked, functionality and ease of use for users is paramount.• Ready www.sayitwithstyleecards.com for website launch with aggressive Social Media

promotion and SEO.• Promote Say It With Style throughout the web and generate Press and Awareness.• Create Landing Page on www.sayitwithsyleecards.com URL and drive traffic through online

marketing to encourage pre-sign ups prior to website launch.

Going live soon!……http://www.sayitwithstyleecards.com


We Got Solutions!• We created a Landing Page less on the text and more on a simple to-the-point design

with strategic Headlines and a specific message for the user.• Online Marketing strategy consisting of SEO and Social Media Marketing now underway. • Our SEO solution…Say It With Style will be ranked top 5 positions for a variety of key

words ensuring the maximum amount of targeted traffic.• Prior to website launch Say It With Style will be promoted through our aggressive

Press Release Distribution, to over 100 major local and national media outlets consisting of newspapers, syndicate services, syndicated TV/Broadcast, Websites and online services and more than 30,000 journalists throughout North America.

Facebook Campaigns1. Motorola Middle EastAt Interest Media we donʼt only provide services to our Canadian clients here at home butalso to our American friends and International clients worldwide. For Motorola Middle Eastʼs Facebook campaign they wanted to promote their new product theMotorola Flipout phone to a fast growing Facebook audience in the region.

The Challenge:• Design and develop a Facebook campaign on Motorola Middle Eastʼs Facebook

page to create awareness and interest in the Flipout Phone• Ensure campaign goes viral with a strategy to target the users friends-of-friends• Campaign designed to promote the grand prize of a trip to Milan, Italy


We Got Solutions!• We created a custom application to run the campaign, consisting of a photo contest

where users vote on photos submitted. • To create a viral spread throughout Facebook, users are encouraged to share

the campaign with their Facebook friends, to get them to vote for their photo entries. This also gave the users friends the opportunity to enter the campaign also.

Hold on we have more Facebook Campaigns and ideas in our arsenal that we can use for you!

2. Malaysia Kitchen- Tourism MalaysiaTo boost Australian tourism to Kuala Lumpur, Interest Media assisted Malaysian Kitchen in designing and creating a Facebook application to run their photo contest.


Want to know what the best ways are to capture and grow your Facebook page?• Contest or sweepstakes- Create excitement and give your users a reason to

“like” your page.• Create user generated content- This method keeps users engaged with your page

and encourages users to share and invite friends to your page.• Keep it fresh and exciting- Never let your Facebook page go stale. Update it

with new content to keep users engaged and coming back for more!

Mobile ApplicationsWith the unstoppable growth in the smart phone market the mobile app. is becoming a majorfeature of all mobile operating systems. At Interest Media we can provide mobile solutions onlylimited to your imagination!

We develop Mobile Apps. for:- iPhone- BlackBerry- Android

1. iWed Planner- iPhoneThis useful iPhone mobile app is currently available on iTunes andassists brides and bridezillas alike with all the features to plan andorganize your wedding.

2. Brio Calorie Tracker- BlackBerry Now available at the BlackBerry App World, this calorie tracker is the best friend for thehealthy eater and was named “The simplest , easiest to use calorie counting app on BlackBerry” by Healthy Eating Magazine.



3. AgentNTouch- Android This handy Mobile App for Android phones provides all the information you need when selling or buying a home. Real estate agents too can add their business information for the savvy home buyer to see.

SEO – Search Engine Optimization1. Printmailquotes.comFor SEO printmailquotes.comʼs objectives were to rank a the top for a variety of competitiveKeywords/Key Phrases related to their niche. For this newcomer, in the world of direct mailingand printing a top spot on Google means more customers and is essential for this start-upbusiness to succeed.

After 4 months of aggressive SEO tactics the results speak for themselves!


ConclusionAs the web matures as a viable marketing and customer service channel, many businessescontinue to brainstorm ways to leverage the web to be viable marketing investment for theirbusiness. When trying to quantify the ROI of online marketing channels such as social mediaand search engines, businesses fail to understand the value of their efforts in terms of the potential long-term business benefits of online channels.

At Interest Media we aim to educate and provide solutions for our clients to create a uniqueand innovative approach for using the web to provide financial returns that online users canprovide to a business.

Contact Us Today ! If you want to.....“Create More Interest In Your Business Online”

[email protected]