Show Preview office* | 1

Encapsulating an entire profession, office* isthe ultimate event for any PA, EA, VA or OfficeManager that is looking to succeed anddevelop within their current or future roles.

Showcasing 175+ exhibitors, alongside a worldclass education and training programme andunrivalled networking opportunities, office* hasbeen designed to support the entire executivesupport community.

The ethos behind office* is to champion the role of the modern office professional and we work hard to create anenvironment that is motivational, inspirational and businessfocussed. The 2014 programme is packed full of exceptionalcontent and this exciting show preview highlights just some ofthe fantastic speakers, exhibitors and feature areas that you canhave access to on the 7-8 October at London’s Olympia.

I look forward to seeing you at the show!

David Maguire – Event Manager, office*

The UK’s largest event for PAs, EAs, VAsand Office Managers returns to London!

SHOWPREVIEW7-8 OCTOBER 2014

www.officeshow.co.uk | Opening times: Tuesday 7 October: 10:00–17:00 | Wednesday 8 October: 10:00–17:00

#office14

WHAT’SINSIDEExhibitor listand highlightsPlan which companies you want to meetPages 4-5

Show featuresDiscover what’s new in 2014Pages 2-3 & 6-7

Full educationprogrammeDetails of all thesessions you can attendacross the two daysPages 8-11

It took me by surprise howbig and comprehensive the show was. I nowactually feel part of anindustry and feel like myjob is something to beproud of.”EXECUTIVE ASSISTANT, CHARITY SECTOR

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Download the office* show app!The office* 2014 web app, sponsored by Purrfect Office, is now available to download,ensuring you can access all of the event information whenever you need it. The essentialtool for planning your visit, the app includes a floorplan,exhibitor list, education programme and general showinformation. Once downloaded you can build your ownpersonalised agenda of all the companies and sessions youwish to see so you don’t miss anything! Get the app now atwww.officeshow.co.uk/app

Inspirational names join Keynote line-upVisitors to the FREE office* KeynoteTheatre will have the chance to hearfrom an inspirational set of speakersacross the two days. Headliners includeLawyer and businesswoman Margaret Mountford,former Secretary to Brian Epstein and The Beatles, Freda Kelly,and Paralympic athlete and 7/7 survivor Martine Wright. You canfind the full programme on page 8, and we are sure you will notbe disappointed with the stellar line-up. Admission to the Theatreis non-bookable - just go and take a seat!

Sponsored by:

2 | office*Show Preview

IYOTSA comes to life at office*2014 is the International Year of theSecretary and AdministrativeAssistant (IYOTSA) - a year toacknowledge and honour everyonewho provides support and structureto offices around the world. office*Theatre 3 will play host to a day ofdedicated content, starting with anintroduction from Anel Martin, oneof the organisers of IYOTSA. The programme has been exclusivelycreated by Executive Secretary Magazine, a global trainingpublication, and will feature leading trainers, both beamed in andin person, clarifying what this initiative means to you and ways inwhich you can excel in your career. Topics covered through theday include networking, working with different cultures, gettingthe right job descriptions and personal development. Find outmore about these free sessions on page 10.

70+ new suppliers jointhe exhibition flooroffice* 2014 will offer a unique opportunity to meet over 175carefully selected exhibitors all under one roof – 70+ ofwhom are exhibiting for the first time. Each company will beshowcasing a range of goods and services that will directlyimpact on your role and save you hours of research time overthe forth coming year. You will find products and servicesincluding:

* Venues * Corporate Gifting * Training & Development

* Accommodation * Corporate Hospitality * Recruitment

* Stationery * Office Furniture * HR * Office Products

* Business Travel * Team Building * Technology

See some of the exhibitor highlights on pages 4-5.

NEW! Bring yourquestions to the tableNew for 2014, the Hot Topic Roundtables will be youropportunity to share experiences, seek advice and networkwith like-minded professionals. Facilitated by fellow PAs, EAsand VAs who are experts in their field, these small groupdiscussions will cover a range of topics across the two days(see page 11). To gain great contacts and practical advice,simply sign up at the Hot Topic Zone on the day.

Join the pre-show networkingBe part of the networking before, during andafter office* by following @officeshow andusing #office14 when you tweet! Not onTwitter? Join the office* LinkedIn group and‘like’ our Facebook page to network and takepart in all the discussions.

Brought to you by:

Show Preview office* | 3

Who is your PAContributorof the Year?National PA Day, in conjunctionwith office*, are delighted tolaunch the ‘PA Contributor ofthe Year Award’, and voting isnow open! We want to hearabout anyone you feel hasbeen influential andinspirational in the PAcommunity over the last 12months – whether it’s a PA or afigurehead in the profession.

Do you know a PA who hasbeen an exceptional mentor ora colleague who has set up aninvaluable network? Has theperson behind your favouritemagazine created a publicationwhich has inspired you toachieve more in your role or hasthere been a figurehead from aparticular club, association orgroup that has been a guidinglight in your career? These arethe people we want to hearabout. The only rules are youcannot nominate yourself or thesame person more than once!

The award will beannounced on National PA Day(7 October) at office*. Who’sgoing to get your vote? Makeyour nomination atwww.nationalpaday.co.ukbefore midnight on 19thSeptember.

Gain valuable CPD hours at the seminarsoffice*’s 32 training seminars are now CPD-accredited,making them even more valuable to your personal andprofessional development. Sessions are available fromas little as £23 each as part of a package, making them acost-effective training opportunity for your company.

The 2014 programme features 12 new trainers from companies including The IT TrainingCompany, Appetite for Business and Think Productive. The programme has been carefullycrafted to ensure that there is something for you, whichever areas you wish to develop. Topicsbeing covered include both the practical – such as email management and note taking – andthe aspirational – including progressing into management and business strategy. Find theprogramme on page 9, and purchase your place online to secure the session of your choice.

What do you like mostabout being a EA? We all say the variety of therole and that is the crunchpoint for most PAs, beingable to get involved indifferent facets of thebusiness and feel like you aremaking a contribution, ratherthan a conveyor belt of diaryentries and travel. It’s aboutbeing able to manage thestrategic priorities of yourDirector and delivering whatis required to the best ofyour ability. I love thesatisfaction I get frommanaging a project or eventwell.

Do you have any advice forPAs that are just startingout in the profession? Network like your lifedepends on it, never makeassumptions about anythingand ensure that you have avoice with your Director andwithin your company. Valueyourself and your skillset andbe clear about the value youcan add to an organisation.Be an advocate for changeand work in a businesspartner sense with your boss,rather than in the old schoolsubmissive mode which nolonger suits the modern dayPA role.

How hasyour rolechanged sinceyou first started in yourcareer? It has changed beyondrecognition. I am reallyenjoying the way the role hasevolved over the years andnot knowing what is to come,it would be hard for anyoneto predict. I think we will seeparts of the role becomeextinct over time as newtechnology takes over but Idon’t feel the role itself everwill. It will simply change andallow us to grow our skillsetseven more.

Victoria is EA to the Group HR & Group Technology Director at Hays PLC. Don’t miss her inoffice* Theatre 3 on Tuesday at 11:45, and at the Hot Topic Zone on Wednesday at 14:15

Speaker Q&A: Victoria Darragh, EA, Hays

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office* Exhibitor List 2014

7-8 OCTOBER 2014

4 | office* Show Preview

3M UK Plc ............................................3031Alexander & James ...........................3040Alton Towers Resort & Thorpe Park Resort...........................................5038AMS ......................................................2061Appetite for Business.........................4034Ardencote Manor Hotel ...............6010MArmor SAS ...........................................4040The Ascott Limited.............................3048Aveqia London....................................3042Avery UK ..............................................2041Baby Blooms .......................................3049BeMyVA ...............................................1048Benefit Cosmetics...............................1040Bespoke Commercial Cleaning ......5012Binny Bin ..............................................3063Bite Size................................................5040Brandz ..................................................1061Breast Cancer Campaign ..................4001Bright Sky Events ................................1064Business Info........................................5009The Business Travel Magazine .........5033Carfax Cards........................................4046Castalia Coaching & Training...........5046CCD Global Events ............................3034Center Parcs ........................................1038Champagne Warehouse- Corporate Gifts.................................3046Cherry Keyboards & Mice .................5060Chooseyourevent.com ......................3039City Pantry .........................................4061BCitySprint .............................................4010Classic British Hotels ..........................4042Coach ...................................................2048Concept Corporate Interiors ............5035Conference Centres of Excellence ..1071Conference Coventry and Warwickshire........................................2046Conference Eastbourne .................6010CContour Design ..................................1031

Coombe Abbey Hotel .......................2046The Co-operative Travel Management ..........................5048Coventry Conferences .......................2046CTI Corporate Travel International..6041DeVere Venues ...................................6030Discovery Office Papers ...................2000DoxZoo ................................................5006Dreamhouse Apartments..................5042Dukes Of London ...............................2040Easthampstead Park........................6010BEAT. ......................................................2043Elsworth................................................4032Emirates Old Trafford .....................6010HEUMA UK.............................................3036Everything Office ................................4047Executive PA Magazine .....................7000Executive Secretary Magazine..........3033Fairfield Halls.......................................5034Feathers Hotel Group........................3062First 4 venues.......................................3064First Class Traveller.............................6035Four Pillars Hotels...............................3038Friends House.....................................5016GetTaxi.................................................2042Giles Travel ..........................................1002Global Office Supplies.......................4039Global PA Association .......................3010Global Travel Management..............5031Go Ape Corporate Events ................5061Godminster Vintage...........................6031Green Facilities ...................................1013Grosvenor Travel Management .......6048Hand Picked Hotels............................4041Hays PA & Secretarial .......................6040Heather Baker at Baker ThompsonAssociates ............................................3041Hemsley Fraser Group.......................6049Hillgate Travel .....................................5017Holiday Inn Express & Avenue .........1062

Inkonomy Drive...................................1070KCO UK..............................................4061aKDM Events ........................................6061Keysplease...........................................5063The Keyboard Company ...................5030Lee Valley Park ....................................5001Legamaster..........................................2049London Bridge Hotel & Kensington House Hotel ...................3011London Chamber of Commerce & Industry.............................................4000London City Airport ...........................5003The London Gift & Hamper Company .............................................1049LSM Consumer and Office Products ...............................................2030LTT Vending Group ...........................5019Lufthansa PartnerPlusBenefit ............6037Magic Whiteboard .............................5039Manchester Conference Centre....6010D MAXIMILES..........................................5045Meetings & Incentive Travel .............3000MIA (Meetings Industry Association).......................................6010AMiss Jones ...........................................5044muggi ...................................................1011Ole ........................................................2063One Moorgate Place .........................1044PA Access All Areas ...........................5008The PA Club ........................................2011PA Life ..................................................2060pa-assist................................................1048Part Time PA........................................4062PCC/M&G Stationery.........................4030Perception Sales & Marketing..........2031The Pilot Pen Company (UK) ............6063Pioneer Business Systems .................2001Pitman Training...................................2039The Place Aparthotel.......................6010F Premier Paper Group.........................1033

Prima Passport and Visa ....................5043Private Jet Charter..............................6046PTP Training & Marketing .................1017Purrfect Office .....................................3044Quorn Business Travel .......................4033Reed Learning.....................................6039Reflex Office Products .......................5041Ricoh Arena .........................................2046Robinson College ............................6010KThe Rooms at Browns - All Bar One 1041RWS Translations................................3061SACO....................................................7042Saudi Aramco......................................1030Schneider/Elco....................................4035The Scout Association Venues.......6010EThe Secret way to run your Event....4044secsinthecity.com................................2033Selfridges Hampers............................2047Shire Hotels and Spas......................6010JSmartPA ...............................................3045STA Business Travel ...........................1060Starwood Hotels and Resorts ...........4048Stick It On ............................................3060Sundial Group.....................................5064Toner Trader ......................................4060Tristar Worldwide Chauffeur Services ................................................4049Trodat UK Limited ..............................3001Truly Gift Experience ........................2035TwistKey ...............................................3030Varidesk................................................1009The Virtual Assistant Coaching andTraining Co..........................................4036Visit Essex for Business ......................5047We Are The City .................................1000wefindvenues.com..............................4043WhosOff.com......................................2034Wine Matters.......................................5010Zebra Pen (UK) ....................................4063Zest Venue Solutions .........................5002

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Save hours with AMSMailing equipment supplier Addressing& Mailing Solutions, will be exclusivelyshowcasing their new Folder Inserter,the AMS 6500. The easy to use machinewill collate, fold, insert and sealoutgoing mail in one single process. Itfills up to 2,400 items of mail an hour, much quicker than stuffingenvelopes by hand. Visit stand 2061 to find out more.

Keep your training in checkIT training providers Bite Size, will be showcasing their ability tooffer companies their own branded Bite Size learning platform.This can deliver in-house e-learning alongside their own Microsoftcontent- keeping all your learning in one trackable place. Visitstand 5040 to find out more.

Pilot offerrefillsVisit Pilot on stand 6063 to experience the world’s first refillableliquid ink needle tip rollerball - The V5 CARTRIDGE SYSTEM.Made from 71% recycled plastic, the company claim the pen isgreat for those who want the smoothest writing pure liquid ink andhate waste!

WhosOff.com offer free trialWhosOff.com is already used by thousands of companies tomanage staff leave and out of office time. They will be offeringvisitors to stand 2034 an extra month’s free trial of the system.

Discover Grosvenor’s “G-Booker”Grosvenor’s new online booking engine “G-Booker” is nowavailable to new and existing clients. The software gives clients thedual advantage of being able to combine in-house reservationsonline with the assurance of an expert quality check beforeticketing. Visit them on stand 6048 for a full demonstration.

Get rewarded with MAXIMILESFancy a Mulberry handbag? Sign up to Maximiles.co.uk at stand5045 to be in with a chance to win your very own. Make yourcompany purchases more rewarding by collecting points withMaximiles.co.uk to spend on rewards for yourself!

No more slips, trips or drips with muggiVisit muggi on stand 1011 to see their innovative new drinks traywhich enables hot and cold drinks to be carried safely in any busyworking environment. This unique tray enables up to four mugs tobe carried safely in one hand andsecurely holds mugs, glasses andChampagne bottles whilst catchingany unwanted spillages. It can also becustomised with a company’s logoand produced in a bespoke colour.

Try out a stand up deskVaridesk aims to improve theworking environment byoffering an affordable yeteffective solution to standingwhile working. Their heightadjustable desk sits on top ofan existing working desk andcomes already assembledand ready to use out the box.Find out more on stand 1009.

See what makes a Godminster hamperFirst-time exhibitor,Godminster will beshowcasing their selection ofbespoke hampers and gifts.Visitors to stand 6031 cansample tasters of their award-winning cheeses andaccompaniments that go in tomake the perfect hamper, andhave the chance to win aGodminster Ultimate Hamper.

office* Exhibitor Highlights

6 | office* Show Preview

With the number ofVirtual Assistantscontinuing to grow at anexponential rate, office*Theatre 3 will play host toa day of dedicatedsessions on Wednesday 8October. Aspiring VAs candiscover how to make thetransition from PA to VAwith Carmen MacDougall, and those already established canget tips on growing their business from The UK Association ofVirtual Assistants’ Justine Curtis. The sessions run between10.30 and 16.15 ensuring a full, informative day, and best of allthey are free to attend. View the programme on page 10.

Early birds can also attend the VA Breakfast, sponsored byBeMyVA, at 8.45. Marion Lowrence, Director of The PA Hub willbe discussing ‘Effective Networking for Business’, for anyoneneeding tips and tricks for this essential tool. Sure to be anenergising and uplifting start to the day, book your place byemailing Becky - rwebb@divcom.co.uk.

Brush up on your mannerswith The PA ClubThe PA Club will be hosting an exclusivechampagne breakfast from 8.45 onTuesday 7 October. A chance to meetup with friends and colleagues from ThePA Club over a glass of bubbly, thisyear’s speaker is Joanne Milner, CEO of Debrett’s, Britain’smost trusted guide to modern manners.

Joanne will be running through the essentialrequirements of a top PA – often the first point of contact,it’s essential that you make a good first impression withappearance, manners and behaviour.

Register with The PA Club if you would like to attend thebreakfast by emailing abbie.newman@thepaclub.com.

VADAYat

office*Have you had aPA at any stage inyour career? If sowhat do you lookfor in a PA?I’ve been a PA atthe start of mycareer, had PA’swhilst running my ownbusiness and trainedhundreds, if not thousandsso far as owner/manager ofa training business, so I thinkI have a fairly uniqueperspective on the role.Apart from great technicalskills which have obviouslywidened over the years, it’skey for a PA to be able tosubstitute for their bosswhenever they’re out of theoffice. So great interpersonal

skills, the ability tolead and manageeffectively, and alevel of commercialnous are for mewhat differentiatethe average PAfrom the real stars.

Is there anything (anecdoteor career highlight) thatyou would like to sharewith the office* audienceahead of your session?One that stands out is beingrecognised by the PrimeMinister, at Downing Street,for my personal contributionto Further Education & Skills& attending a Garden Partyat Buckingham Palace for myservices to Young People.

Speaker Q&A: Dale Stafford, The Principle Department

The office* show is a MUST visit yearlyevent for any Office Managers, AdminAssistants, Secretaries, EAs, PAs or VAs.Informative, educational and fun! Can’twait for the next one.”REBECCA HOLLOWAY, DIRECTOR/VA,ALKIRA SERVICES LTD

‘‘Dale is founder and Principal at The PrincipleDepartment. See her session in the Keynote Theatre onTuesday at 10:30

Meet the pa-assist.com teamat the Networking HubThe pa-assist.com Networking Hub willbe the perfect place to hold a meeting,connect with your professional peersand learn from likeminded individuals. Make sure you follow@pa_assist and @panetworking for all the latest news.

Show Preview office* | 7

Get ready for your #PAselfieTuesday 7 October is National PADay, the day dedicated to thepeople who make Britain’soffices work! Now in its fourthyear, we try to find differentways to celebrate each time,and we have some greatideas lined up for 2014:

Join us at office*, where over4,000 executive supportprofessionals are set to meet, shareand learn. We will also be announcing the winner of thePA Contributor of the Year Award – find out more onpage 3.

If you can’t make office*, why not have your owncelebration? We would love to know what you haveplanned – tweet us @officeshow using #nationalpaday

Give us your thoughts on the PA profession – Take partin the National PA Survey, an annual review of how thePA role is evolving.

#PASelfie – whether you are at office* or elsewhere, wewant you to fill our @officeshow feed with your best#PAselfie to show us what you are doing on the day.

Visit us at www.nationalpaday.co.uk for more information!

Why should companies besending their PAs tooffice*? The knowledge gainedfrom attending thisevent cannot beobtained anywhereelse. It is the ‘go-to’event for any PA oradministrator who takes theircareer seriously, and wishes to developtheir role through making contacts,finding out the best services in theindustry and networking with peers. Thisneeds to have the support and backing

from bosses as it shows a desire fortheir staff to be trained, motivated,

and confident. It benefits bothparties in the long run!

What does office* mean toyou?

It means a lot! office* is thechance to see everything I will ever

need to do my job well under one roof. How else will I find a trustworthy

chauffeuring service, see the best instationery and find excellent venues thatI would know nothing of if I had not seenthem exhibiting at office*?

office* showed me I needed to raisemy game with so many excellent PA’sout there and I would highly recommendit to anyone in the profession.

Visitor Q&A: Teely Webb, PA at the University of Surrey

The knowledge gainedfrom attending this eventcannot be obtainedanywhere else. It is the‘go-to’ event for any PA oradministrator who takestheir career seriously.”TEELY WEBB

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8 | office* Show Preview

Keynote TheatreThe ever-popular Keynote Theatre will seea captivating line-up of thought-provokingspeakers taking to the stage. Sessions areFREE to attend – simply go to the Theatre10 minutes before a session and take a seat.

Tuesday 7 October

08.45-10.00 Joanne Milner, CEO, Debrett’s PLEASE REGISTER WITH THE PA CLUBThe PA Club champagne breakfast -Think Etiquette is Dead? Think AgainWe all know the expression: you don’t get a second chanceat making a good first impression. As the first point ofcontact for clients, colleagues and other corporate contacts, it’s vital that yourdress, poise, manners and behaviour reflect the best about you, your companyand your boss. Joanne Milner, CEO of Debrett’s, Britain’s most trusted guide tomodern manners, talks us through the essential requirements of a top PA. PAClub members are invited to come along to meet up with friends andcolleagues from The PA Club over a glass of bubbly. If you’d like to attendplease register with The PA Club by emailing abbie.newman@thepaclub.com.

10.30-11.15 Dale Stafford, The Principal, The Principle DepartmentIt’s tough at the top, but what about your bottom?If you’re in business, an owner manager or in anyleadership or management role, chances are the tougheconomic times we’re living through are putting everincreasing pressure on you. As the saying goes, it canindeed be tough at the top. And in such a turbulentworld, knowing what it really takes to achieve results is atthe heart of achieving success. So what does it take?And how do you think you’re measuring up?

11.30-12.15 Liz Doogan-Hobbs MBE, Liz Hobbs Group“First is First”, the making of a ChampionLiz is the most renowned waterskier of all time.Overcoming adversity to achieve world level status wasan obsession she carried into her business life, which isnow established as the UK’s largest supplier of music insport. Committed to charitable works Liz now divides hertime between developing her business and raising fundsfor the most worthy of causes.

13.00-13.45 Mike Caridia, pa-assist.com andFreda Kelly, Former Secretary toBrian Epstein and The Beatles

HEADLINE KEYNOTE: pa-assist.com interviews Freda KellyFreda was just seventeen when Brian Epstein offeredher the job that thousands would later covet. She wasthe Fab Four’s fan club secretary for 11 years –throughout their entire recording career – and as suchwas an eye-witness to music history in the making. Hearfrom her in this live Q&A – one of her few appearancesin the UK this year.

14.15-15.00Executive PA Magazine awards 4 x 4For the first time ever, 4 PA of the Year winners appear onone stage. Each of the 4 will share their 4 top tips forsuccess. In order to win this title, they have beatenhundreds of their peers from across the UK and successfullynavigated a rigorous judging process. Leeanne Graham will be one of the 5judges at the 2014 Executive PA Magazine awards finals at the LondonTransport Museum on Wednesday 8th October.

15.30-16.15 Vicky Silverthorn, Founder, You Need A Vicky andFormer PA to Lily Allen

Declutter your career and find your passionEvery job role we work in we gain knowledge from, nomatter how good or bad. That’s how Vicky sees it, and shebelieves she has always taken something away with her. Shewasn’t one of those people who knew the path their careerlife would take, but had faith in herself that it didn’t matter.Join Vicky for this positive talk.

Wednesday 8 October08.45-10.00 Marion Lowrence, Director, The PA Hub Network

and Virtual AssistantTO BOOK YOUR PLACE EMAIL BECKY – rwebb@divcom.co.ukThe VA Breakfast - Effective Networking for BusinessAn exclusive breakfast meeting for the VA sector, sponsored by BeMyVA, thissession will be an energising and uplifting start to the day.

Marion will present and discuss how networking can beused as a tool for business success and examine thebenefits of networking with your peers and otherassistants. If you are a novice or you simply want toimprove your existing skills, Marion will give you somegreat tips and tricks to make you feel more confidentwhen networking.

10.30-11.15 Colette Doyle, Editor, PA Life Magazine; StephenLockyer, Association of Celebrity Assistants BoardMember and Deborah Shaw, ex-President ofAssociation of Celebrity Assistants

Behind the limelight: a candid look at the life of acelebrity assistantPA Life Editor Colette Doyle chats to members of theAssociation of Celebrity Assistants in the UK, StephenLockyer and Deborah Shaw, about some of their illustriousclients and lifts the lid on the secret and often glamorousworld of the celebrity PA.

11.30-12.15 Martine Wright, 7/7 survivor, Paralympic Athlete andInspirational Speaker

If not you then who, if not nowthen when?Martine’s talk promises to be the mostthought provoking speech of the event. From 7/7 Londonbombing victim to competing in the British sitting volleyballteam at the London 2012 Paralympic Games, Martine’s isan inspirational story of triumph over adversity. Since losingboth legs in the 2005 terrorist attack, she has courageouslyrebuilt her life and now embraces new opportunities atevery turn. From skydiving to gaining a pilot’s licence torepresenting her country at the highest level.

13.00-13.45 Lucy Brazier, Executive Secretary Magazine andMargaret Mountford, lawyer, businesswoman andtelevision personality

HEADLINE KEYNOTE: ExecutiveSecretary Magazine interviewsMargaret MountfordMargaret Mountford is a British lawyer, businesswoman andtelevision personality best known for her role in TheApprentice. Returning to education later in life, shecompleted her PhD in 2012 at University College London.Margaret also chairs the Bright Ideas Trust. BIT was set upby the first Apprentice winner Tim Campbell, and helpsyoung people start their own businesses. This session, alive Q & A hosted by Executive Secretary Magazine’s editorLucy Brazier, will include insights and anecdotes garnered froma hugely successful – and extensive – career.

14.15-15.00 Heather Melville, Director Strategic PartnershipTransaction Services UK Customer Solutions Group,The Royal Bank of Scotland

Doing it my wayHeather started her own career as a youngmother at 16, no one realised at this point thatshe would go on to defy the odds and rise to theupper echelons of corporate banking. During hercareer, many tried to shape Heather in terms of her career path, however shestuck to her guns and built her own model for success. Over the past 7 yearsHeather has also built one of the most successful corporate women’s networksat RBS. Heather will share the history of this network and why she feels sostrongly that no matter where women start in their careers, with passion anddrive, impossibilities can become possibilities.

15.30-16.15 Colin Holder, C6 IntelligenceIdentity Theft – How it Really HappensColin will show in graphic detail how stolen data hasbecome a global industry. How easily it is stolen (not justbank & credit card details, but shopping and loyalty cardinformation), and how widespread the sites selling suchinformation are. Your office shredder is like closing thestable door after the horse has bolted!

Martine Wright

Marg

aret Mountford

Freda Kelly

FREEENTRY

Show Preview office* | 9

office* Theatre 1Tues 7 October

Show Stress Who's Boss!Carole Spiers, CEO, Carole Spiers GroupDiscover 4 easy steps to beat your stresstoday! This presentation is full of proventips and strategies and aims to show youhow to beat stress and achieve a healthywork-life balance.

Inspiring Achievement: Progressing from PA to ManagerCarmen MacDougall, The VirtualAssistant Coaching and Training Co.If you are aspiring to become, or aretransitioning into the role of PA asManager, then this seminar will inspire youinto achievement. Carmen MacDougall, willcover everything you need to be aware offrom understanding your role andresponsibilities to boosting your confidenceas a leader.

25 Top Tips for The Ultimate PAShilpa Wymer, Pitman TrainingFor those times when you realise there justisn’t enough time in the day, and feel likeyou need your own PA. This fast paced,practical session will examine the personalattributes required to take control ofsituations, assert authority and maximisethe potential of all of the tools which arealready at your fingertips, in the form of 25top tips.

Brilliant Email Management to Save TimeDr Monica Seeley, Mesmo ConsultancyIs your day driven by your inbox or do youdrive your inbox? Most business peoplewaste up to one hour a day using emailineffectively and letting it control their day.This is time which can quickly and easily berecovered by following a few key principlesof brilliant email management.

office* Theatre 2Tues 7 October

End your Outlook OverwhelmShelley Fishel, The IT Training SurgeryIf you use Microsoft Outlook all day every daythen this one hour presentation is just for you.You will go away with some key tools toimprove your productivity and save you time.

Emotional Engagement vs. Emotional Detachment – Walking the line as a Professional PASusie Barron-Stubley, Castalia Coaching &TrainingThis seminar will consider the effect of over,or under, emotional involvement with aManager and the impact this has onoperational performance, the success of theprofessional partnership and work/lifestability.

Putting Social Media to WorkAmanda Fraser, Appetite for BusinessSocial media is all about innovation, it's notonly a great listening & sharing tool but alsooffers an opportunity to develop appropriatestrategies in both a work context and toimprove your own social media profile. In thissession Appetite for Business will share waysto both empower you and support you.

How to lead your director and board to successJanet Ashford and Paul Munden, TheInstitute of DirectorsThe Executive PA is pivotal to theeffectiveness of the director and board. Asthe role continues to evolve and diversify,Executive PAs are taking on moreresponsibilities that have a direct impact onthe success of the organisation.

Reed Learning TheatreTues 7 October

Business Strategy for PAs: How you contribute to successColin Willsher, Reed LearningGrowing the business isn’t just for the Board.Every day PAs are making vital contributions tothe success of their organisations. This seminaris designed to challenge you to think in newways about how you can make even moreeffective contributions to your organisation.

How to write effective emailsAlistair Raper, Reed LearningWriting effective emails is an essential skill forany PA. Many people do not realise theimpact of poorly written correspondence untilit is too late. However, there are some verysimple and effective tips which can transformthe way you write.

Project Management for the PA Emma Altman, Reed LearningPAs make great project managers and projectcoordinators because they possess excellentorganisation and communication skills. Thisseminar will show you how to take yourexisting skills to the next level and add evenmore value to your role.

How to be a confident PAHarry Key, Reed Learning‘Confidence’ is a peculiar concept. Most of usknow it when we feel it, or see it, but struggleto really describe what it is or how it works.Experience and research shows that throughcertain strategies, and just doing it, you’llsoon start to feel it.

Hemsley Fraser TheatreTues 7 October

Note Taking at Meetings – Minutes should not take hoursJean Sutcliffe, Hemsley FraserI personally miss many things about being aPA, Minute Taking is the only thing I wasglad to leave behind. I have since learntsome simple yet brilliant tricks to overcomethe issues of minute taking which will helpyou become a confident note-taker.

Working for Multiple BossesIan Caldecourt, Hemsley FraserBusiness has moved forward and it is nowcommon place to work for more than oneboss. We share some simple techniques tohelp make best use of your day andmanaging your bosses as well as yourworkload.

Transforming yourself into a leader in your business - The Executive PAJean Sutcliffe, Hemsley FraserWe look at how you can become afantastic business partner to yourExecutive. Changes to make so you’reviewed as part of the Leadership Team.

Managing Difficult People Before They Manage You Ian Caldecourt, Hemsley FraserPeople rarely set out to be difficult andawkward, it can often be a difference incommunication style, pressure from anothersource or seeing a problem from a differentangle. All too often we try to ‘change theother person’ when in reality, onlymodifications in our own behaviour will leadto a successful conclusion.

Hemsley Fraser TheatreWeds 8 October

Note Taking at Meetings – Minutes should not take hoursJean Sutcliffe,Hemsley FraserI personally miss many things about being aPA, Minute Taking is the only thing I wasglad to leave behind. I have since learntsome simple yet brilliant tricks to overcomethe issues of minute taking which will helpyou become a confident note-taker.

Working for Multiple BossesIan Caldecourt, Hemsley FraserJuggling your priorities can be a real causefor concern as you seem to spend your daybeing pulled from pillar to post. There aresome simple techniques to help make bestuse of your day and managing your bossesas well as your workload.

Transforming yourself into a leader in your business – The Executive PAJean Sutcliffe, Hemsley FraserWe look at how you can become afantastic business partner to yourExecutive. Changes to make so you’reviewed as part of the Leadership Team.

Managing Difficult People Before They Manage You Ian Caldecourt, Hemsley FraserPeople rarely set out to be difficult andawkward, it can often be a difference incommunication style, pressure fromanother source or seeing a problem from adifferent angle. Often modifications in ourown behaviour will lead to a successfulconclusion.

Reed Learning TheatreWeds 8 October

Business Strategy for PAs: How you contribute to successColin Willsher, Reed LearningGrowing the business isn’t just for the Board.Every day PAs are making vital contributionsto the success of their organisations. Thisseminar is designed to challenge you to thinkin new ways about how you can make evenmore effective contributions to yourorganisation.

How to write effective emailsAlistair Raper, Reed LearningWriting effective emails is an essential skill forany PA. Many people do not realise theimpact of poorly written correspondence untilit is too late. However, there are some verysimple and effective tips which can transformthe way you write.

Project Management for the PAEmma Altman, Reed LearningPAs make great project managers and projectcoordinators because they possess excellentorganisation and communication skills. Thisseminar will show you how to take yourexisting skills to the next level and add evenmore value to your role.

How to be a confident PAHarry Key, Reed Learning‘Confidence’ is a peculiar concept. Most of usknow it when we feel it, or see it, but struggleto really describe what it is or how it works.Experience and research shows that throughcertain strategies, and just doing it, you’llsoon start to feel it.

office* Theatre 2Weds 8 October

Show Me The Money! Timesaving (and jawdropping) productivity tips using Microsoft OfficeVickie Sokol Evans, Microsoft CertifiedTrainer, www.redcapeco.comAre you overwhelmed by the work on yourplate that can’t be delegated to anyone else?In this engaging Jerry Maguire-inspiredsession, discover quick and easy tips andtricks in Word, Excel, PowerPoint (and more).

‘Raising your Game intoManagement’ Climbing the ladder of successRosemary Parr, Global PA AssociationThis Seminar is for aspirational PAs who wantto know how to breakthrough the ‘glassceiling’ and achieve the recognition andrewards that you deserve.

iPad PA Part 2Adam Fidler, EUMABack by popular demand! iPads haverevolutionised the way that managers work,but how can PAs and Administrators use theiPad to make them more effective in theirroles?

How to Make Your PA Career CountChris Wyle, Pitman TrainingGetting to grips with the financial aspectswhich underpin businesses is key to playing apivotal role within the company andpresenting yourself as a multi-skilled Businessperson.Get the language, knowledge andconfidence from this session.

office* Theatre 1Weds 8 October

Neuroscience – Maximising your brain for excellenceSue France, Sue France TrainingNeuroscience is relevant to what drives howwe function, what motivates us, what drivesbehaviour, our limitations and what we arecapable of. Unleash the explosive power ofyour mind by hearing how we canimmediately apply practical steps in ourdaily work and life in order to developcognitive stamina.

The Art of CommunicationHeather Baker, Baker ThompsonAssociatesWe all communicate naturally; most find itimpossible not to… but we don’t alwayscommunicate effectively.

Public Speaking MasterclassAdam Milford, Theatre WorkoutPublic Speaking is an essential part ofworking life, yet terrifies even the mosttalented of business leaders. This sessionwill take lessons from professional actortraining to provide you with a tool-kit ofskills to succeed!

How to Be a Productivity NinjaGrace Marshall, Think ProductiveIn the heat of the battle to stay focussedand limit distractions, it's time to think like aNinja! This short workshop will show youhow to keep a zen-like calm as well as anagile ruthlessness in the face of the enemy– information overload.

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32 cost-effective training seminarsWith 12 new speakers for 2014, you will leave with new skills, insights and inspiration, whetherit’s your first visit to office* or your fifth. Build your own bespoke training programme – thereare some great discounts available:

Find details on each session below, and book your place online at www.officeshow.co.uk

1 session £39plus VAT

3 sessions on 1 day £99plus VAT

6 sessions (3 sessions each day) £139plus VAT

10 | office* Show Preview

Tuesday 7 October

2014 is the International Year of theSecretary and Administrative Assistant(IYOTSA), a special year for approximatelyone fifth of the global working population.The IYOTSA theatre will feature leadingtrainers from around the world, bothbeamed in and in person, clarifying whatthis initiative means to you and how youcan get involved with both IYOTSA andthe three key parts of its charter.

10.30-11.15 Anel Martin, President PASFA, Organisers of IYOTSAYour Chance to Change the WorldThe IYOTSA 2014 initiative was started by PAFSA in South Africa and 23countries have joined the celebration. In this session, Anel Martin,President of PAFSA explains how the initiative has caught theimagination of Assistants and Associations all over the world. Learn howyou can help change the world for Assistants in 2014 and how to useyour new global network of contacts to enhance both your personaldevelopment and your effectiveness in your role.

11.45-12.30 Victoria Darragh, Internal PA networking champion and award-winning EA

The Power of Internal PA NetworksUsing real life examples, internal PA networking champion and award-winning EA, Victoria Darragh explores how setting up an internalnetwork can stimulate creativity and foster new comradeship in careerjourneys as well as delivering quantifiable ROI for the companies thatchoose to set them up.

13.00-13.45 Lucy Brazier, Founder and CEO of Marcham Publishing,Publishers of Executive Secretary Magazine

Working Across BordersAs the business world becomes increasingly global, the need for culturalawareness becomes more important. In the past year, Lucy has met andtalked with thousands of administrative professionals in 21 countries.The result is great insight into administrative roles, business customs,and communications around the world. How do you find the rightperson to work with? What are common business blunders to avoid?How can you communicate clearly at a distance? Get a globalperspective as well as practical tips to enhance your effectiveness.

14.15-15.00 Julie Perrine, CAP-OM, MBTI Certified, Founder & CEO of AllThings Admin

Get Your Job Description Right: Five Simple Steps to Develop a New and Improved Job DescriptionDoes your job description truly reflect what you do each day at theoffice? Do you know what the expectations are that you are trying tomeet and exceed? Do you have a clear picture of your role within yourorganisation? If you answered “no” to any of these questions, it’s timefor you to develop a new and improved job description for yourself!When developed with care and maintained over time, a good jobdescription can provide a clear roadmap for your career development.So where do you begin when it comes to creating such an importantdocument for your position?

15.30-16.15 Joan Burge, founder and CEO, Office Dynamics InternationalThe Artful Orchestration of Your CareerThe supersonic fast-paced workplace demands that you be alert, sharp,inquisitive, and a thought leader who anticipates issues and hassolutions ready at hand. Because of who administrative professionalssupport in the organisation, they need to be clearer, more focused,more resilient, better prepared for anything that comes their way, andbe masters of time and energy. To succeed in the administrativeprofession, you must see learning and growing as a way of life. Nomatter how long you have been in the administrative profession, youmust continually re-invent yourself using all tools available to you and embrace a “no guilt” attitude.

Wednesday 8 October

Join us for a host ofexclusive content forboth existing andaspiring VirtualAssistants.

10.30-11.15 Carmen MacDougall, The VirtualAssistant Coaching & Training Company

Discover What to Consider When Making theTransition from PA to Virtual AssistantIn this session Carmen will share, from her 15 years’ experience inthe industry, how you can accelerate your success and avoid thecommon mistakes most new VAs make.

Whether you want flexibility to work around your family, preparefor or start afresh after redundancy, or are desperate to escapethe rat race, then this session will give you a full insight into theworld of Virtual Assistants. By attending this session you will leavemotivated and inspired as well as with a clear understanding ofthe industry helping you to decide whether this is the route bestfor you.

11.45-12.30 Francesca Geens, Digital Dragonfly LtdTechnology Essentials for Virtual AssistantsIn this session Francesca will cover techessentials to get you and your VA businesstech savvy and working in the most efficientway possible. She’ll save you time by fast-tracking you to the most relevant tools foryour business. Covering everything you needto work smarter – from cloud to email to thebest tools to keep you organised, you willleave confident with the technology you use day to day to run your VA business.

13.00-13.45VA Awards PresentationBeMyVA will be announcing one of theirregional VA Award winners at office*.

14.15-15.00 Justine Curtis, UK Association of VirtualAssistants and VA Success Group

Growing Your Virtual Assistant BusinessWe are all familiar with the one-person home-office approach to building a virtual assistantbusiness, but how can you build a largerbusiness with more stability and a much largerincome? Justine takes you through thevarious virtual assistant business models andshows how you can build a much largerorganisation that works with unlimitednumbers of clients and therefore has uncapped earning potential.

15.30-16.15 Claire Lister, MD, Pitman Training Group& Andrew Walters, Franchise SalesDirector, Pitman Training Group

The business behind the business – What youreally need to knowYou know you have to market it, and put thework in for your clients, but as a VA what doyou really need to know about setting up abusiness from scratch? Explore the finerdetails, including how to capitalise on the24/7 virtual potential across the internationalmarketplace.

office* Theatre 3 These sessions are FREE to attend – just go to the Theatre 10 minutes before a session and take a seat.

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Show Preview office* | 11

Tuesday 7 October11.00-11.45 Leeanne GrahamWorkplace BullyingHave you been the victim of bullying or have you witnessed bullying in yourworkplace? Are you struggling with how to address the issue? This session willprovide an invaluable opportunity to share experiences and best practice.

About LeeanneLeeanne Graham is the PA to Neil Swan of the StarlightChildren’s Foundation. She has been a PA for 7 years andin 2013 won the Executive PA Magazine/Hays PA of theYear Award. Leeanne began her career as a Receptionistworking her way up to Senior PA via organisations such asThe Arts Council England, The British Library and morerecently, third sector organisation ACEVO. Passionateabout development for PA’s, Leeanne runs a new networkfor her sector, The Charity PA Network.

12.00-12.45 Debs EdenMentoring Do you understand the value of mentoring? Do you want to find a mentor andare unsure of the best way to do this? Would you like to become a mentoryourself? Listen and speak with your professional peers and debate the issue atthis hot topic.

About DebsDebs Eden is an experienced PA and former winner ofExecutive PA magazine’s PA of the Year award. With abackground in big corporates such as PwC, Interserve andBT plc, Debs has supported a range of senior executives.In July 2014, Debs joined Grant Thornton as Support TeamManager and Assistant to the Managing Partner. Debs isthe founder of the Bristol PA Network which launched on1st July 2014 and already has a membership of over 100PAs.

14.15-15.00 PA Access All AreasNetworkingHave you discovered the power of networking? Attend this roundtablediscussion and share tips on how to start networking, where to network andhow to approach your first event.

About JosephineJosephine has been a PA for over a decade workingfreelance for stars including Joseph Fiennes, Emilia Fox,Alexander Armstrong, Ben Miller and Miranda Hart. She isalso a founding member of the Celebrity AssistantsNetwork (CAN), set up in 2006 to support PAs who areoften quite isolated in their work. Josephine jointly runs“PA Access All Areas” – a unique training company,concentrating on supporting PAs to handle demandingpersonalities.

15.30-16.15 Bethany FovargueSocial MediaDo you use social media? Do you know a tweet from a status update? If youhave embraced the power of this networking tool or are unsure how to takeyour first steps then this discussion group is for you.

About BethanyBethany Fovargue has been a PA for three years and is co-founder of the Peterborough PA Network, championingthe administrative profession and providing professionaldevelopment opportunities in the Eastern region. Placingin both local and national awards, Bethany has developedher career and has found social media a huge enabler. Anavid user of Twitter, Bethany will help guide you throughthe maze of social media and – most importantly – makesocial media work for you alongside your packed calendar!

Wednesday 8 October10.30-11.15 Laura AhmedAsking for what you are worth?Do you feel confident asking for a pay rise? Would you approach your boss to seekfunding for additional training? This group will be discussing their experiences andsharing how they would approach each of these situations and more.

About LauraLaura began her career in marketing, and worked on anumber of Britain’s best loved brands. In 2008, Lauradecided to change her career path and was attracted tothe PA role. She joined ELEXON as PA to the CFO and sixyears later she is still there, working as EA to the Chairmanand Chief Executive. Laura is incredibly passionate aboutthe PA/EA role, and was absolutely delighted to win theHays and The Times PA of the Year Award in 2010.

12.00-12.45 Emma Kernan StainesConfidentiality and discretion – where do you drawthe line?Discretion is a key attribute for any top level PA but how far would you go toprotect the privacy of the executives that you look after. Have you been facedwith a situation that has tested your moral boundaries? How would you addressa situation such as this? Attend this session to share your own experiences andbest practice.

About EmmaEmma has been in a PA role for 15 years, at The FootballAssociation as a Senior PA for 12 years and most notablysupporting Sir Trevor Brooking CBE, Director of FootballDevelopment for the last 10. In February 2013 Emma co-founded a dedicated Sport PA Network with Clare Glover,PA to the CEO of Premiership Rugby. The Sport PANetwork now has over 100 members, represents 30organisations and 15 different sports.

14.15-15.00 Victoria DarraghJob hunting & CVsIn a competitive job market you have to be armed with the latest tools that willmake you stand out, but are you struggling to know where to start? Byattending this session you will learn from others in a similar situation and in turnsource some invaluable tips which will help shape your CV and future career.

About VictoriaVictoria Darragh is a multi-award winning PA –‘Outstanding Contribution to the PA Profession 2011’. Sheis currently Executive Assistant to Group HR Director &Group IT Director at Hays plc and also the NationalChannel Lead for Hays PA & Secretarial, as well as beingCo-Founder of the Hays PA Network – an internal PAnetwork for the PAs within the Hays business. Victoria hasorganised events for PAs and been involved in the widerindustry for the last 10 years.

15.30-16.15 Angela DawsonSetting up your own Virtual Assistant businessWould you like to become a VA, but are unsure of the next steps? Could youshare your experiences with others and help them move into this rapidlygrowing profession? Attend this session to learn more about the role fromthose who have been there and also concerns from those who are yet to start.

About AngelaAngela runs two businesses; The Admin Doctor and TheVA Doctor. Having been in the PA/secretarial field sincethe age of 16, Angela set up her own Virtual Assistantbusiness back in 2007 and has been supporting busytraining consultants, business coaches, mentors andprofessional speakers/performers ever since with theiradmin headaches.

Hot Topic Roundtables New for 2014, these small group discussions are your chance to share experiences and gain practical advice. Led by our expert facilitators, these sessions will cover a range of topics.Free to attend, sign up at the Hot Topic zone on the day for the session(s) of your choice.

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