NESTLE PAKISTANIntroductionNestl Pakistan is proud of its commitment to excellence in product safetyand quality and to providing value and aims to be the leading Nutrition,Health and Wellness Company !s a socially responsible corporate, Nestleal"ays focus on environment friendly operations, ethical businesspractices and responsibility to"ards the communities Nestl in Pakistan isoperating since #$%% under a &oint venture "ith 'ilk Pak ltd and took overmanagement in #$$()he company*s strategy is guided by Nestl*s Corporate +usinessPrinciples"hichareinline"ithinternationallyacceptedbestpracticesand ethical performance culture Nestl*s existing products gro" throughinnovationandrenovation"hilemaintainingabalanceingeographicactivitiesandproduct lines ,ong-termpotential isnever sacri.cedforshort-term performance )he Company*s priority is to bring the best andmost relevant products topeople, "herever theyare, "hatever theirneeds are, and for all age groupsNestl Pakistan today is the leading /ood 0+everages Company inPakistan "ith key focus on Nutrition, Health and Wellness and reaching theremotest of locations throughout Pakistan to serve the consumers NestlPakistanalsoprides itself inbeingtheleaders inNutrition, Health0Wellness 1versince#%23, "henHenri Nestlinventedthe.rst infantfood, nutrition has been in Nestle 4N! )oday more and more consumersmirror our emphasis on nutrition, as they reali5e that food choices a6ecttheir health and quality of lifeNestl Pakistan operates in many "ays but people, products and brandsare the main 7ag bearers of the Company*s image, and "e continue toenhance the quality of life of PakistanisProducts of Nestle PakistanNestleproductso6erdi6erent typeof productsandtheyhavecreatedcategories of Nestle Products that are mentioned belo" !mbient 4airy Chilled 4airy +everages +ottled Water Culinary 0 /ood +aby /ood +reakfast Cereals Co6ee Confectionery Source: http://www.nestle.pk/brands NestlePakistan,imitedengagesinthemanufacture, processing,and sale of food products in Pakistan 8t o6ers milk and chilled dairyproducts, includingmilk, pro-bonesmilk, milkpo"ders, dairytea,dahi, fruit yogurt, raita, and creams under '8,9P!9, N1:;8)!, N844!>, Nestle /resh n Natural, Nestle /ruit >ogurt,Nestle=aita, '8,9P!9Cream, andNestleCreationsbrandnames)hecompanyalsoprovidesbeverageproductscomprisingco6ee,sugar creamer, &uices, and drinks under N1:C!/1, N1:?@89, '8,ounger consumers tend to follo" Western life style )here"asanincreaseindemandfor Nestleproductsover therevie"period !ealth conscious 8ncreasinghealthandhygienea"areness amongPakistanis hasgreatly increased sales of nestle products +oth the government andthe media have started health a"areness campaigns to makePakistanis reali5es that consumption of Nestle*s hygienic products isasessential aseatingfood /ruitO &uices0eatableproductsaredoing very "ell in both urban and rural areas #arket ,rowth Nestlemarket expandsveryfast !ne"researchprovesthat infuture P(F#(Q every person use %GG liters &uices per years 0 usesmore hygienic productsbecauseof thelo"hygienicconditions ofthe environment Threats )o*ern$ent 'e,ulation )hey face problem if government employ taxes on them "hich forcethem to raise the price of their product Increase in 6o$petition a$on, 6o$petitor Competition among competitors is ma&or threat to Nestle "hich canbecontrolledbythehelptoretainingmorecustomers0makingmore loyal ones No Entr" arrier )hereareno many entry barriers soalargenumbers of localcompanies enter in various Nestle*s product market In