Presented by Abul Hassan

Corp. SHE Manager

Nestle Pakistan Ltd.

Safe Driving Conference ACCRA - November 7 & 8 , 2012

Participate in the Conference

Share our initiatives on Road Safety

Interact and Share good Practices

Learn from Other Markets

Take Learning Back and Implement

Synergize the Activities where Possible

Objectives afe Driving

Pakistan

Pakistan Montage

afe Driving

Pakistan - North afe Driving

Pakistan – South

afe Driving

Increasing Population

Low Literacy rate

Low income Per Capita

Increasing Energy Prices

Security and Safety Issues

Poor Roads Infrastructure

Weak Security and Traffic rules

Increasing accidents /Collusions

Challenges in Pakistan afe Driving

Road Accidents – As 3rd Leading Cause of Death

7

afe Driving

Road Accidents - As 3rd Leading Cause of Death in Pakistan

afe Driving

Road Safety Culture - Pakistan afe Driving

Roads Between Us afe Driving

Safety - One of Top Priorities of Nestlé

afe Driving

Road Safety Challenges Nestlé Pakistan

49 67

6

9

0

20

40

60

80

2006, 2007,

Road Accidents

Non Fatal Fatal

Transport safety steering committee was formed

headed MD

afe Driving

Required a Strong Commitment from Management

Educate Nestle Employees for Defensive Driving

Establish a Task Force for Safe Driving Program

Formalized Strategy to initiate and Run Program

To Engage all Stake Holders in Implementation

To Seek an Institution for Training of Drivers

To Train SHE and Transport Staff involved

Reduce Fatality to Zero & Minimize accidents

Challenges in Road Safety afe Driving

Meeting With Transport Vendors

Feb 27, 2008, Meeting with Fresh Milk Transport Contractors

afe Driving

No change in Behaviors nor Vehicles

afe Driving

Behavior - Video

Success Story of Safar Bakhair

S

Scope of Operation

5 % of the single biggest corporate cost

34 % of the total MCDD cost excluding Milk price

150,000 squ. KM shed area

40 million Km in a year

Current fleet around 500 vehicles

Unprocessed milk longest stay

S

Establishing Structure

The Team

Road Safety Steering Committee

• Headed by MD

• All stake holders

• Meets regularly

• Strategic Decisions

Team Formation

• Road Safety Officer

• SHE Manager MCAS

• Transport Manager

• Corp. SHE Manager

• Corp Affairs

• Admin & SC team

Road Safety Strategy

• Driver Management

• Journey Management

• Vehicle Management

• Accident Investigation

• Accident Reporting

S

Defining Methodology S

Nestle Pakistan’s Vision on Safety

S

Getting Aligned & Visible

Getting Management aligned

•Safety A Must Win Battle

Making it Visible

•Awareness Campaign

S

Employee’s Internal Training

S

Employee’s Internal Training

S

Motorcycle rider Training – Atlas Honda

S

Information on Defensive Driving

S

Further Action for FM Transport Road Safety

Where We Can Play a Role

Vendors Management

Vehicle Management

Drivers Management

Journey Management

Where We Can’t Do Much

Road Traffic Road

Engineering Road Furniture

Effective legislations

S

Vehicle Management

Vehicle Management

Ensuring Net Pay Load

Compatibility

Minimum Safety Requirements

•Seat Belts

•Side safety guards

•Reverse buzzer

•Effective hand breaks

•Reflecting tri angles

•Toe chain

•Spare tyres

•First aid box

•Fleet audits at factories

•Fleet audits at regions

•Penalties

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Driver’s Management

Driver Management

Group Insurance &

EOBI coverage

Fixed Hiring Criteria

Fixing of Minimum

Wages

Mandatory Drivers

Weekly Rest

NH&MP Drivers Training

First Aid & Fire Fighting

by rescue 1122

In House Trainings

and Tool box meetings

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Transport Vendor Management

Vendor Manageme

nt

Written agreements

with Umbrella people

Regular Office Audits

for safety records

KPIs

Data Base

Vendors Meetings

Involvement in

Companies events

Penalties & Awards

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In – House Training of Drivers

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Conventional driver’s Training

Conventional driver’s Training

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Private – Public Partnership for Driver’s Training

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First Step to Partnership S

Homeward Bound Video

Homeward Bound Video LINK

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Fresh Milk Driver’s Trained

150 130

608 533

744

0

200

400

600

800

2008 2009 2010 2011 2012 TillAugust

Drivers Trained Target for 2012 = 950

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Ripple Effect of Training Institution

More than 10000 Participants Have received training From this institution

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1st Road Safety Seminar June 2010 & July 2011

Participants • Nestle Pakistan • Nestle markets • NHMP & 1122 • Unilever, Shell Tetrapak

• Transport Vendors

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100 % Vehicle on Telemetric Liv

e r

eport

s Total KM driven

Max. Speed

Harsh Breaking

Route Map

Center OUT Time

Center IN Time

Total Travel Time

Total Stop Time

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Management Commitment

Management Commitment

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Impacts of the Projects S

Impacts of the Projects S

Transport Vendors Became more Organized

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Road Safety Statistics – Fresh Milk Transport

9 8 7

0 0

2

4

6

8

10

2007 2008 2009 2010

Fatal Accidents

Fatalties

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Road Safety Statistics – Fresh Milk Transport

1.53

0.91 0.82

0.62

0.4

0.6

0.8

1

1.2

1.4

1.6

2009 2010 2011 2012 ToDate

No. of Accidents Per Million Kilometers

56

34 30

14

0

10

20

30

40

50

60

2009 2010 2011 2012To

Date

No. of Accidents

S

Challenge ahead!

9 8 7

0

4 4

0

2

4

6

8

10

2007 2008 2009 2010 2011 2012

Fatal Accidents

Fatalties

Challenge 2012

Four Fatalities in 1st Quarter

• Fish Bone

• YY Analysis

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Awareness Program for General Public

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Meetings with Transport Vendor

Monthly Main – Umbrella vendor meeting

Nestle staff supervision, minutes are

documented & followed up

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Focus on situational response in training center

Sharing of incidents with Driver

Evaluation of training and analysis

Feedback to contractor & trainers

Focus on situational Response S

Safar Bakhair Song

Safar Bakhair Song Link

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The Passion to do it

Implementing Road Safety

The Support that you need

The Leadership that you need

S

Question & Suggestions S