nestle pakistan slides

• L1S11BBAM2093

• L1S11BBAM2003

• L1S11BBAM0146

• L1S11BBAM

• Faisal Rasheed

• Muneer Hussain

• Ejaz Ahmed

• Jahanzaib Ali

Group Members

Subtitle

Nestle Pakistan

• Nestlé has been serving Pakistani consumers since 1988

• “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark

• Nestlé is the worlds’ number one food company

• 5th largest company of the world according to its turn over

Overview

• 2 million 31 thousand people employed from all over the world, but however have more than 2500 employees in Nestle Pakistan.

• Present in 81 countries of the globe having 522 factories

• Over 700 products renovated or innovated in the past five years, with wellness in mind

Overview

• Henri Nestlé established Nestlé in 1867 in Switzerland

• His first product was lactogen formula for infants by the name “Farine Lacteé”

Brief History

• Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes which eventually became the first Nestlé’s customer.

Brief History

• In 1905 Nestle merged with Anglo-Swiss which was a condensed milk company. Soon after Nestle established its roots all over Europe to cater the need of the customers of Europe, as Nestle fame was on the top so Nestle thought to start the production function all over the world to increase the customer demand and meet or capture more markets.

Brief History

Company’s Offerings

“To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer,

preferred supplier, selling preferred products.”

Vision Statement

“Nestlé is......the world's leading nutrition, health and Wellness Company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious

choices in a wide range of food and beverage categories and eating occasions, from morning to night.”

Mission Statement

Analysis of Mission Statement of Nestle Pakistan

Customers The mission statement of Nestle

uses the word “Consumers” in general sense. It does not specify what type of customers it wants to serve.


Products & Services

Nestlé’s mission statement does talk about the products and services it is offering to its customers. It is dealing in food and beverage sector and striving to provide healthy and nutritious food products to its consumers.


Markets Geographical boundaries are also

reflected in the mission statement of Nestle. The beginning of the statement indicates its presence on global level and serving the consumers around the world with best tasting and most nutritious choices in a wide range of food and beverage categories.


Technology Mission statement of Nestle,

however, does not highlight the kind of technology it is using to manufacture the products Nestle is providing to consumers around the globe.


Concern for Growth, Survival and Profitability

Nestlé’s concern for its growth, survival and profitability is not mentioned in the mission statement.


Self-Concept Nestlé’s mission statement, to some extent, also discusses its self-concept which is hidden. Its global presence is a competitive advantage which exposes it to a large market of consumers around the blue earth.


Philosophy The mission statement of Nestle does

not throw light directly to its core values, beliefs, aspirations and its ethical concerns. However, its punch line “Good Food, Good Life” indirectly highlights that it wants to provide best quality hygiene food to all its customers which will result in their better health.


Public Image The mission statement of Nestle also ignores its responsiveness towards the social, community and environmental concerns.


Employees Nestlé’s Mission statement does not provide any hint whether it considers its employees valuable assets for the firm or not and how it ensures the well-being of the employees.

Characteristics of Mission Statement Broader Scope Short in Length Represents the Utility of Nestlé's Products Misses Social and Environmental Concerns

Ignores Reconciliationary Aspect

Proposed Mission Statement“To be the world’s leading competitive

Nutrition, Health and Wellness Company. Our mission of ‘Good Food, Good Life’ is to

provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories, delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier, selling

preferred products.”

nestle pakistan slides

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