Nestle

About Nestle Pakistan

Nestlé has been serving Pakistani consumers since 1988

Convenience is at the heart of the Nestlé philosophy, and our aim is to bring products to people's doorsteps.

History of services

our commitment to excellence in product safety, quality and value.

we are committed to serving our country and its people.

Customization

Company’s offerings:

Company’s offerings:

Successful product:

NESTLE MILKPAKMilk you get is of the finest quality.A 250 ml glass of NESTLÉ MILKPAK

contains 27-30% of Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169 Kcal of energy.

Marketing campaign:

Product Price Promotion Placement

Targets:

All social classesAll areas of pakistanTo remain market leader in pakistan Best quality

Targets achieved:

Market leaderTaste Quality Generate desire revenue

Reasons for sucess

Good milk collection methodUHTQuality assurance Availability Brand nameGood distribution channel

Comparatively unsuccessful product

Low Fat Hi-Calcium MilkStronger Bones, Smarter You!

Marketing campaigns:

Price Health beneficialPlacement

Targets:

Diet and health conscious peopleFulfill the daily requirements for the bodyFamily packingIndividuals

Targets could not achieved:

Could attain the desire targets Good not get the attention of targets

customersCould not attain the desire market share

Reasons for unsuccessful

Improper promotion Advertisement Target class Taste

Improper placement Week distribution channel Unavailability

Suggestions:

Placement should be good More availability

More advertisement in print and electronic medias Larger target class maintain taste and quality

Any question