nestle nido pakistan
DESCRIPTION
TRANSCRIPT
CONTENTS Nestle Introduction
Growth share matrix
Nido
Nido features
Alternatives of nido
Nido competitors with graphical representation
Value proposition of Nido
Competitive edge
MISSION STATEMENT“Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and Creating solutions, Nestle contributes to your well-being and enhances your quality of life.”
Pure Life Water Confectioneries
Culinary products
Milk ProductsCoffee
Dietetic & Infant foods
Chocolate DrinksFruit Drinks
FEATURES: NESTLÉ® NIDO® 1+, 3+, 6+ is Nestlé's new series of milk powders
addressing the developmental needs of children for various age
groups and at the various stages of growth.
NIDO 1+with prebiotics, is developed for children ages 1 – 3 years as
they experience the beginning of a change in their nutrition and
development.
NIDO 3+ with iron and vitamin C, is designed for children who are
beginning their pre-school years.
NIDO 6+ with Calcium, is focused on children of school age who are
experiencing an increase in physical activities.
VS
Alternatives of Nido:
NESTLÉ® NESLAC® is available in Honey flavor and is enriched with the right balance of Protein, Iron, Calcium and Multivitamins to help give your child a strong and healthy foundation for life!
NUTREN JUNIOR FIBER COMPLETE
LIQUID NUTRITION IS A BALANCED
NUTRITIONAL FORMULA SPECIFICALLY
DESIGNED TO MEET THE NUTRITION
NEEDS OF CHILDREN, AGES 1-10. IT
CONTAINS PREBIO TO SUPPORT
COMPLETE GOOD HEALTH. NUTREN
JUNIOR'S PROTEIN SOURCE IS 50%
WHEY, TO FACILITATE GASTRIC
EMPTYING.
VS
Nestle Nido Competitors:
VS
2004 2006 20080
1
2
3
4
5
6
7Growth Chart
NidoAnchor
Years
Pro
du
cti
on
(B
illion
s)
VS
2004 2006 20080
1
2
3
4
5
6
7Growth Chart
Nido
Years
Pro
du
cti
on
(B
illion
s)
VS
2004 2006 20080
1
2
3
4
5
6
7Growth Chart
NidoPedia Sure
Years
Pro
du
cti
on
(B
illion
s)
VS
2004 2006 20080
1
2
3
4
5
6
7 Growth Chart
NidoRainbow
Years
Pro
du
cti
on
(B
illion
s)
Pedia Sure 20%
Nestle Nido60%
Others20%
The Percentage Use of Nestle Nido and its Competitors in Pakistan
VALUE PROPOSITION OF
POSITIONING STRATEGY:
There are some competitive advantages or important attributes of Nestle Nido, occupying in consumer's mind relative to competing powder milk products are as follows:
10 SIGNS OF GOOD NUTRITION
Nestle Nido is only milk product in the market, which provides 10 healthy nutrition's all together. Their competitors are selling powder milk which contain extra melamine which are harm full for human body, but as for as Nido is concerned it is made by keeping in mind the melamine which human body requires.
NESTLE LOGO & FAMILY BRAND: Nido use Nestle brand name and the
logo of nestle is also showing family care to consumer which is enough to attract the customer. That's why customer gives it preference on other products.
COMMUNICABLE: Nestle Nido is a brand of nestle which
shows a big sign of quality to customer. Due to its brand name it is very easy to communicate.