Check in to the UniverseNASA, Gowalla, and Foursquare

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National Aeronautics and Space Administration

Stephanie Schierholz, Office of Communications

http://www.nasa.gov/connect

Stephanie L. Schierholz Social Media Manager, Public Affairs Specialist, Office of Communications, NASA Headquarters

@NASA @NASATweetup @schierholz

Social Media Foundation at NASAAccording to the National Aeronautics and Space

Act:• Sec. 203. (a) The Administration, in order to

carry out the purpose of this Act, shall—– (3) provide for the widest practicable and

appropriate dissemination of information concerning its activities and the results thereof

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

http://www.nasa.gov/connect

Connect and Collaborate with NASA

National Aeronautics and Space Administration

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First Tweet from SpaceNational Aeronautics and Space Administration

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@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Bones / @ZeroG_MD@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_Clay@Astro_Nicholas@Astro_Cady@Astro_TJ@Astro_Ron@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo

Tweeting from space now:

@Astro_Aggie@Astro_Satoshi

First Live Tweet from SpaceNational Aeronautics and Space Administration

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@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_Clay@Astro_Nicholas@Astro_Cady@Astro_Bones / @ZeroG_MD@Astro_TJ@Astro_Ron@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo

Tweeting from space now:

@Astro_Aggie@Astro_Satoshi

National Aeronautics and Space Administration

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http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA

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National Aeronautics and Space Administration

Moon Rocks

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http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA

National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks

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http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA

National Aeronautics and Space Administration

NASA + Gowalla Items

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http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA

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National Aeronautics and Space Administration

Stephanie Schierholz, Office of Communications

http://www.nasa.gov/connect

National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks

• 800 items by Oct. 15• Gowalla never had a

challenge completed by so many people so quickly

• 30,000 of each item • 4,278 followers

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http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA

Discover NASA with FoursquareNational Aeronautics and Space Administration

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http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

@Astro_Wheels: NASA Explorer

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National Aeronautics and Space Administration

http://www.nasa.gov/connect

FoursquareNational Aeronautics and Space Administration

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http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

National Aeronautics and Space Administration

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http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

Video of @Astro_Wheels’ Check in

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National Aeronautics and Space Administration

http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

http://www.nasa.gov/multimedia/videogallery/index.html?media_id=22022681

Discover NASA with Foursquare• 238 NASA Foursquare tips• More than 10,000 people have unlocked the

NASA Explorer badge• 130,407 people follow

http://www.foursquare.com/NASA

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National Aeronautics and Space Administration

http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

#NASATweetup + Patch

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National Aeronautics and Space Administration

http://www.foursquare.com/NASAhttp://www.nasa.gov/connect/foursquare.html

Lessons Learned

Use the service personally first

Identify the business case for your use

Identify resources for growth

Keep it active

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

Challenges of Location-Based Service Partnerships

Terms of Service (TOS) Agreements

Getting the astronauts to check in

Lack of Resources

Keeping up with the latest updates

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

“You may not have a spaceship, but your company has a fan base. They won't think of themselves as fans until they're in a room with like-minded people. They won't think of themselves as members of a community until YOU bring them together.”

- David Rosen, @davidhrosen (group VP, Makovsky + Company)

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National Aeronautics and Space Administration

Your Title Here 22

http://www.nasa.gov/connect