foursquare strategies

42
Foursquare Strategies Andy Huston @hust0058 @4sqIndy @4sqChat #4sqChat www.4sqindy.east44.com

Upload: andy-huston

Post on 08-May-2015

4.120 views

Category:

Technology


0 download

DESCRIPTION

An overview of foursquare so you can use it effectively for your organization or business. Contact us at [email protected] for more information, speaking engagements, or consulting services. http://4sqindy.com

TRANSCRIPT

Page 1: Foursquare Strategies

Foursquare Strategies

Andy Huston@hust0058

@4sqIndy

@4sqChat

#4sqChat

www.4sqindy.east44.com

Page 2: Foursquare Strategies

Not Shiny New Toys

Powerful BusinessApplications

Page 3: Foursquare Strategies

From: Jess3.com

Page 4: Foursquare Strategies

From: FastCompany

Page 5: Foursquare Strategies

Social Media Planning

1. Listen

2. Learn

3. Strategy

4. Tools

5. Measure

Social Media Is Work

Page 6: Foursquare Strategies

Rules for Tools

• Listen

• Content is King

• Find Contacts

• Engage

• Involve

“Experiment personally,

apply professionally”

Page 7: Foursquare Strategies

What is ?

Page 8: Foursquare Strategies

The Case for Organizations

• Tips, Add Value

• Offer Specials

• Marketing Integration

• Word of Mouth Promotion

• Build Brand Ambassadors (Insights)

Page 9: Foursquare Strategies

•Become Mayor of a Venue *Most Check-ins over 60 days*Only one check-in a day counts*Profile pic required

•Earn Badges

•Earn Points

•Connect with Friends

•Share and Receive Insider Tips

•Save Money with Specials

Why Check In

Page 10: Foursquare Strategies

Add Friends

Easy to search for friends on:

• Gmail

• Facebook (but not Pages, yet)

• Twitter

One-to-One Friending – like Facebook

Strong privacy settings help you stay in control.

Page 11: Foursquare Strategies

I recommend full organization name here

What email will your fans have?

Twitter Avatar is a Good Idea

Page 12: Foursquare Strategies

Your U

ser P

rofile

Page

Page 13: Foursquare Strategies

An Upgraded Brand Page

Your fans can just click to follow –like the FB “Like”.

No need to accept friend requests!

Page 14: Foursquare Strategies

Other L

ocatio

n –Based Services --

Gowalla

Page 15: Foursquare Strategies

Other L

ocatio

n –Based Services --

SCVNGR

Page 16: Foursquare Strategies

Other L

ocatio

n –Based Services –

FacebookPlaces

Page 17: Foursquare Strategies

How to Check In

• Foursquare app for smartphones

• SMS Text Message

• Foursquare mobile website

• Nokia phones with special app!

Uses GPS to attain your location

and show nearby venues

Page 18: Foursquare Strategies

Badges

Some have been event-specific.

Page 19: Foursquare Strategies

Branded Badges

Follow the Ellen Show

Follow VisitPA and Shout

Page 20: Foursquare Strategies

Shout

Status updates that can be made with or without your check-in.

Notice you can now comment on

check-ins.

Page 21: Foursquare Strategies

Pictures

Pictures can be left at venues, included in tips, and added to your “shout” upon check-in.

What will you and your guests showcase?

Page 22: Foursquare Strategies

Leaderboard

Page 23: Foursquare Strategies

Make Your Venue Work

Be Search Friendly

• Add category

• Add tips

Claim It (FREE)

• Add staff

• Add specials

• Use Insights

Page 24: Foursquare Strategies
Page 25: Foursquare Strategies
Page 26: Foursquare Strategies

Insights

Page 27: Foursquare Strategies

Tips

• Meaningful tips that reflect your brand

• What would your fans want know

• Draw connections to related venues

Page 28: Foursquare Strategies

Popular tips that have been completed by many are more likely to be pushed to followers upon check-in.

Page 29: Foursquare Strategies

Tips

Promote your tips by embedding them on your website by grabbing embed code from your user or brand page.

Page 30: Foursquare Strategies

StaffBasic Info

• Staff can be added to one or multiple venues

• Staff are not eligible to be Mayor

• Helps encourage visitors to connect with employees

Staff Best Practices

• Make staff aware of your foursquare presence

• If running a special, all should know the details and how to process it

• Recognize the employee that has helped redeem the most specials each month

Page 31: Foursquare Strategies

Specials

Scotty’s Brewhouse

Houlihan’s Indianapolis

Granite City Brewery

King David’s Dogs

Good specials drive traffic toward your organizational goals. Reward the behavior you want to encourage. Creativity knows no bounds.

Page 32: Foursquare Strategies

Market It!

You are missing opportunities if you aren’t linking to all your social media sites on your homepage.

FREE WITH CLAIMED VENUE

On-site promo

Page 33: Foursquare Strategies

One Click from Connection

Page 34: Foursquare Strategies

Facebook and Twitter

Facebook App that puts your Venue as a FB Page Tab

Page 35: Foursquare Strategies

This microsite was a great way for the Redskins

to market their efforts.

Page 36: Foursquare Strategies

Pictures

Page 37: Foursquare Strategies

My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter

Yes, it was delicious.

Page 38: Foursquare Strategies

Measure Impact

Page 39: Foursquare Strategies

Google AlertsSocialMention.comSearch.Twitter.com

InfluenceKloutTweetReach

TrackingBit.LyGoo.Gl

Page 40: Foursquare Strategies

Klout Measures Influenceon Twitter

INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts

INFLUENCE IS ABOUT:Call to ActionResponsesLikesCommentsRetweetsSharingClick RatesViews

KNOW YOUR INFLUENTIAL FANS

Encourage Them To Share With Their Friends

FOURSQUARE INFLUENCETo Dos – Done by OthersClick-ThroughsShouts to Twitter or Facebook

Page 41: Foursquare Strategies

You Don’t Have A Choice On Whether Or Not To DO Social Media;

The Choice Is How Well You DO It.

Erik QualmanAuthor, Socialnomics

Page 42: Foursquare Strategies

Andy Huston @hust0058

@4sqIndy

@4sqChat

#4sqChat (Monday’s at 9p ET)

www.4sqindy.east44.com

Be Advised. Rapidly evolving. Have a question, need more information, or want to stay on top of the latest news. Email us!

[email protected]