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GOWALLA STEPHANIE BROWN

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ABOUT GOWALLA Location-based social network Users 'check in' at Spots in their local vicinity Upon checking in, users may receive virtual "Items" as a bonus and these can be swapped or dropped at Spots Users become "Founders" of a spot by dropping an item there Gowalla also as promotional items linked to real- world prizes.

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OLD TECHNOLOGY

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HOW IT WORKS Spots Items Pins Trips Street team

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Gowalla Badges

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GOWALLA TEAMS UP WITH DISNEY

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QUOTES FROM GOWALLA USERS Your virtual passport and game to traveling An addictive virtual scavenger hunt! AWESOME!

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BUSINESS POTENTIAL Increase new business Increase awareness & traffic Gain exposure Greater favorable perceptions of the business Develop target market Customer service Feedback

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THEREFORE Drive Revenue of Business

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TARGET MARKET

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TUTORIAL: HOW TO USE GOWALLA VIDEO

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MY OPINION: THE NEXT FACEBOOK? Could be very successful if more cities & businesses join and are always adding new offers and promotions to keep customers engaged.

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ANY QUESTIONS ABOUT GOWALLA? FEEL FREE TO CONTACT ME ON TWITTER: @MS_STEPHANIEB THANK YOU!

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REFERENCES http://content.usatoday.com/communities/technologylive/pos t/2010/12/the-latest-from-gowalla-is-worth-checking-out/1 http://news.cnet.com/8301-13577_3-10412262-36.html http://www.statesman.com/business/content/business/stories /technology/2009/12/10/1210gowalla.html http://www.mobiletor.com/2011/03/08/gowalla-3-for-android- finally-out/ http://disneyparks.disney.go.com/blog/2010/11/check-in-at- disney-parks-with-gowalla/ http://www.alexa.com/siteinfo/gowalla.com