gehring/nasa + gowalla
DESCRIPTION
class #3 Advanced Social MediaTRANSCRIPT
SOCIAL MEDIACAMPAIGN:
NASA + Gowalla10.14.10
NASA + GOWALLA: Search for the Moon Rocks
THE MISSION:
• To honor the Discovery Space Shuttle’ssecond to last mission on 11/1/10
• To inspire discovery by connecting people
with the places around them
• To bring people one small step closer to the
universe.
“The organization is always looking to spread the word
on what it’s up to, and that social media services have
proven to provide great engagement for them.” -NASA
HOW IT WORKS:
• When Gowalla users virtually check-in at NASA-related venues via their mobile device, they’d have the opportunity to find and collect four NASA-related virtual
items: NASA patch, space shuttle, spacesuit,
and a moon rock
NASA + GOWALLA: Search for the Moon Rocks
HOW IT WORKS:
• Virtual MOON ROCKS could be found when Gowalla users checked into any location where a real one was on display.
• Lunar samples were brought back to Earth from the Apollo 11, 12, 14, 15, 16, and 17 missions. NASA has these moon rocks on display and public viewing at museums, planetariums and scientific expositions around the world.
• To help people find the lunar samples, Gowalla and JESS3, a creative agency, created a map, “NASA+Gowalla: Search for the Moon Rocks”
NASA + GOWALLA: Search for the Moon Rocks
HOW IT WORKS
• To find the virtual NASA patch, spacesuit and space shuttles, users checked into NASA visitor centers, agency-related locations, or museums, science centers, planetariums, observatories, parks, nature centers, zoos and aquariums
• NASA maintained an account on Gowalla and an account for astronaut Mike Massimino, both linked to their respective Twitter accounts.
• NASA and Massimino also dropped virtual items for users to find and collectthroughout the nation.
NASA + GOWALLA: Search for the Moon Rocks
PINS, PASSPORTS…
• Anyone who collected three of the four items received a special pin in their Gowalla Passport
…AND PERKS
• In addition, the first 100 people who collected three items received a printed poster of the map
RESULTS:
“The game is a win-win for both parties. NASA gets fun incentives to generate foot traffic through its venues, and Gowalla gets a high-profile partnership with a fascinating organization.” -Mashable