talbs + gowalla: a love story
DESCRIPTION
An intro on Gowalla, a location based service/app/game along with some thoughts on its user experience and best practices on playing the game.This was an informal internal presentation (aka "Lab Share") presented on March 19, 2010 at Viget Labs.TRANSCRIPT
TALBS GOWALLA+A LOVE STORY OR GIANT PLEA FOR HELP - YOU DECIDE
BRIAN TALBOT
LABSHARE
MARCH 19, 2010
IF YOU LOVE GOWALLA SO MUCH, TALBS,WHY DON'T YOU CHECK INTO A CHURCH AND MARRY IT!
“
-- KEITH MUTH (@keithmuth)
GOWALLASO WHAT IS THIS
YOU SPEAK OF?
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE ELEMENTSGETTING TO KNOW
WHAT IS GOWALLA?
THE GISTHOW THE KIDS ARE “CHECKIN’ IN”
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
THE GISTOR HOW THE KIDS ARE CHECKIN’ IN
WHAT IS GOWALLA?
WHAT IS GOWALLA?
RINSEAND
REPEAT
WHAT IS GOWALLA?
RINSEAND
REPEAT
WHAT IS GOWALLA?
FOURSQUARE?YEAH, BUT HOW’S THAT DIFFERENT THAN
STOP GOWALLINGWHY IS IT SO HARD TO
FOR ME?
WHY IS IT SO HARD TO STOP GOWALLING?
THE ODDS ARE AGAINST ME
ORGANIZATION, PRETTY & SHINY THINGS, PERFECTIONISM
WHY IS IT SO HARD TO STOP GOWALLING?
GREAT EXPERIENCE
BUT ALSO, A
LIKE GOWALLA CAN BE VERY COMPELLING
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
SOCIAL PROOFPATTERN RECOGNITION
VISUAL IMAGERYCURIOSITY
||
REWARDS LEVELSPOINTS
| |
|SCARCITY DELIGHTERSRECIPROCITY
|
WHY IS IT SO HARD TO STOP GOWALLING?
CURIOSITY
WHY IS IT SO HARD TO STOP GOWALLING?
THAT’S A SOLID & INSPIRATIONAL RECIPE FOR ENGAGING PEOPLE
WE CAN DO IT TOOWHEN WORKING ON INTERACTIONS, INTERFACES & IDEAS
HOW I PLAYI’VE THOUGHT WAYYYY TOO MUCH ABOUT THIS
TIPS, TRICKS, PLEASE DO’S, & PLEASE DON’TS
HOW I PLAY
TIPS & TRICKS
HOW I PLAY
TIPS & TRICKSgowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSgowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSgowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSgowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSgowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSvault first, drop/found second. capiche?
gowallatools.com item finder FTW!
HOW I PLAY
TIPS & TRICKSvault first, drop/found second. capiche?
gowallatools.com item finder FTW!
trade like you’re a 4th grader at lunch
HOW I PLAY
TIPS & TRICKSvault first, drop/found second. capiche?
gowallatools.com item finder FTW!
like some parking meters, check-ins at spots expire in 3 hours.
trade like you’re a 4th grader at lunch
HOW I PLAY
TIPS & TRICKSvault first, drop/found second. capiche?
gowallatools.com item finder FTW!
like some parking meters, check-ins at spots expire in 3 hours.
trade like you’re a 4th grader at lunch
lower numbered items are good, right Barn?
HOW I PLAY
TIPS & TRICKSvault first, drop/found second. capiche?
gowallatools.com item finder FTW!
like some parking meters, check-ins at spots expire in 3 hours.
think about privacy and use common sense
trade like you’re a 4th grader at lunch
lower numbered items are good, right Barn?
HOW I PLAY
DO’S & DONT’STHESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
HOW I PLAY
DO’S & DONT’STHESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
NOT COOL
HOW I PLAY
DO’S & DONT’STHESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
NOT COOL
NOT COOL
HOW I PLAY
DO’S & DONT’STHESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
NOT COOL
NOT COOLQUESTIONABLE
HOW I PLAY
DO’S & DONT’STHESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
NOT COOL
NOT COOLQUESTIONABLE
PROBABLY OKAY
WHAT’S NEXTFOR GOWALLA & ITS USERS
GOWALLA APILET’S GET IN <SOULE>THAT JONX</SOULE>!
POINTLESS CORP+
ANYONE WANT TO HELP WORK THROUGH SOME IDEAS I HAVE?
ITEM FROM SXSWP.S. - I DROPPED AN EXCLUSIVE
HERE AT VIGET NORTH
(SORRY VIGET SOUTH, I’LL HIT YA UP NEXT TIME)
THANKS!ON WITH THE ASKING OF QUESTIONS...