more than just a magazine. - recycling today media kit more than just a magazine. ... the bottom...
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www.RecyclingToday.com
2012 media kiT
MORE THAN JUST A MAGAZINE.
The recycling industry’s most dynamicmultimedia company offering unmatchedaccess to industry decision makers througha range of marketing programs, mediaplatforms and networking opportunities.
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360° maRkeTing
For more information, talk to our sales team or visitour media portfolio at mediakit.RecyclingToday.com.
Print Publications• Recycling Today magazine• Paper Recycling
Markets Directory• North American
Scrap Metals Directory• Buyers’ Guides• Paper Recycling Supplement • Scrap Metals Supplement• Residuals-to-Energy SupplementAlso publishers of the magazines:• Recycling Today Global Edition• Construction & Demolition
Recycling• Storage & Destruction Business
Electronic Media• Digital Editions • Websites and Micro-sites• E-Newsletters• Video Marketing• Podcasts • Webinars• Recycling Market Information (RMI)
Face-to-Face Events• Paper Recycling Conference: – North America – Europe – China – Middle East• C&D Recycling Forum• Roundtable Discussions• Focus Groups
NEW!
Recycling Today is more than just a magazine.The recycling of obsolete and discarded materials is as old as mankind. While the Recycling Today Media Group does not go back quite that far, our commitment to the recycling industry dates back to 1963, when Recycling Today was founded as Secondary Raw Materials maga-zine. Since that time, we have grown to become the industry’s leading trade magazine — but we’re much more than just a magazine.
360-DEGREE MARKETING:Custom Programs…Personalized ServiceAs technology evolves, your marketing efforts also will need to adapt to the ways decision makers access information. Your partnership with the Recycling Today Media Group will grant you access to decision makers in the recycling, construction and demolition, document de-
struction and records storage industries. Our 360° marketing program allows you to leverage a
range of media tools to fit your budget and maximize your marketing ROI,
giving you more choices, better solutions and superior access to industry decision makers.
The Industry LeaderFor nearly 50 years, Recycling Today has been the industry’s preferred source for news, product information and commodity market insight.
More Decision MakersOur magazine reaches 15,388* readers, the most recipients in the North American scrap processing and recycling markets. We also have the larg-est audience of decision makers, with titles that include owner, president, partner and CEO.
The Best CirculationOur circulation has the highest level of personal direct request recipi-ents. It stands to reason that someone who requests a magazine is more
likely to read it. Within one year, 94 percent* of our subscribers directly requested Recycling Today magazine.
In comparison, 64 percent of Resource Recycling readers directly request that magazine, and only 7 percent of Scrap’s readers request that title.
Engaging & Innovative EditorialEach issue offers content on commodity markets, legislative issues, busi-ness management, equipment and technology and company profiles to ensure high reader involvement and to deliver superior advertising value.
Award-WinningRecipient of the 2011 Ameri-can Society of Business Pub-lication Editors Azbee Award for Open-ing Page/Spread/Photo “The Sky is the Limit,” November 2010.
The Bottom LineRecycling Today reaches 58 percent more decision makers who control their companies’ capital purchases and trading decisions. For more than two decades, Recycling Today has carried more than 50 percent of all ad-vertising pages and remains the market share leader for online advertis-ing. That’s because we simply deliver the best return on investment!
*Based on Recycling Today’s December 2010 BPA audit report
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2012 EDITORIAL JANUARy FEBRUARy MARCH APRIL MAy JUNE JULy AUGUST SEPTEMBER OCTOBER NOvEMBER DECEMBER
Supplement Scrap Metals Paper Recycling
Commodity Focus Precious Metals Aluminum Paper Copper/Brass Ferrous Scrap C&D Materials Plastics Rubber/Tires Stainless & High-Temp Alloys Paper Ferrous Scrap Copper/Brass
Equipment Focus/video Spotlight Baling Equipment Scrap Handlers Sorting Equipment Shredding Equipment Material Handling
Equipment
video Gallery
Operations Focus Container Loading Torch Cutting Inventory Mgmt. Metals Idenfication Single-Stream Electronics
Safety Focus Torch Cutting Transportation Protective Equipment Training Programs Radiation Dust Management
Recurring Series Municipal Recycling Electronics Recycling
Industry Leaders Q&A Electronics RecyclingMRF
Municipal RecyclingIndustry Leaders Q&A
MRF Electronics Recycling Industry Leaders Q&A Municipal Recycling MRF
Other Features Company ProfilePlastics RecyclingTechnology ReportWorkplaceManagement
Company ProfileLargest Paper StockConsumers ListPlasticsConsumer FocusTransportationFocus: TruckingHydraulicAttachments UpdateWorkplaceManagement
Company Profile20 Largest Ferrous Scrap ProcessorsElectronics Recycling InnovationsISRI Convention PreviewWasteExpo PreviewWorkplaceManagement
Special Report:Gauging China’sAppetite Auto Industry ReportDemo Scrap ReportIntl Market ReportPaper Consumers FocusEquipment Innovations RoundupBIR ConferencePreviewWorkplaceManagement
Company ProfileCanadian Market ReportEmerging Recycling SegmentsTire Recycling FocusBaler Applications FocusWorkplaceManagement
Company ProfileISRI Convention Wrap-UpGlobal Legislation ReportWorkplaceManagement
Company ProfileLargest Multi-National Scrap RecyclersSteel Industry ReportScales & Weighing Systems FocusSpring Conferences Wrap-UpTransportation Focus: Ocean ShippingWorkplaceManagement
Company ProfileResidential Collection Truck FocusDemolition Industry FocusLandfill & Transfer Station Mining ReportRed Metals Industry UpdatePRC PreviewWorkplaceManagement
Company ProfileCertified ElectronicsRecyclers List & MapLatin-American Trading ReportAuto Recycling UpdateEconomics of Recycling Shearing Equipment FocusWorkplaceManagement
Company ProfileAuto Shredder List & MapWire Chopping Technology ReportBusiness Software FocusCommercial Collection Truck FocusWorkplaceManagement
Company ProfileMetals Trading & Hedging ReportPaper Industry UpdateWorkplaceManagement
Company Profile2012 Scrap Market ReviewTransportation Focus: RailWorkplaceManagement
BonusDistribution
Southeast Recycling ConferenceNDA Conference
NAID Annual ConferencePaper2012
ISRI Annual Convention WasteExpo
BIR ConventionISRI Gulf Coast
CARI Convention WasteCon ISRI Commodities RoundtableARA Convention
Paper RecyclingConference BIR Fall RoundtablesISRI Opps ForumCanadian Waste Expo
Close Date December 9, 2011 January 9, 2012 February 9, 2012 March 9, 2012 April 9, 2012 May 9, 2012 June 8, 2012 July 9, 2012 August 9, 2012 September 10, 2012 October 9, 2012 November 9, 2012
Materials Due Date December 14, 2011 January 13, 2012 February 14, 2012 March 14, 2012 April 13, 2012 May 14, 2012 June 13, 2012 July 13, 2012 August 13, 2012 September 14, 2012 October 12, 2012 November 14, 2012
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2012 EDITORIAL JANUARy FEBRUARy MARCH APRIL MAy JUNE JULy AUGUST SEPTEMBER OCTOBER NOvEMBER DECEMBER
Supplement Scrap Metals Paper Recycling
Commodity Focus Precious Metals Aluminum Paper Copper/Brass Ferrous Scrap C&D Materials Plastics Rubber/Tires Stainless & High-Temp Alloys Paper Ferrous Scrap Copper/Brass
Equipment Focus/video Spotlight Baling Equipment Scrap Handlers Sorting Equipment Shredding Equipment Material Handling
Equipment
video Gallery
Operations Focus Container Loading Torch Cutting Inventory Mgmt. Metals Idenfication Single-Stream Electronics
Safety Focus Torch Cutting Transportation Protective Equipment Training Programs Radiation Dust Management
Recurring Series Municipal Recycling Electronics Recycling
Industry Leaders Q&A Electronics RecyclingMRF
Municipal RecyclingIndustry Leaders Q&A
MRF Electronics Recycling Industry Leaders Q&A Municipal Recycling MRF
Other Features Company ProfilePlastics RecyclingTechnology ReportWorkplaceManagement
Company ProfileLargest Paper StockConsumers ListPlasticsConsumer FocusTransportationFocus: TruckingHydraulicAttachments UpdateWorkplaceManagement
Company Profile20 Largest Ferrous Scrap ProcessorsElectronics Recycling InnovationsISRI Convention PreviewWasteExpo PreviewWorkplaceManagement
Special Report:Gauging China’sAppetite Auto Industry ReportDemo Scrap ReportIntl Market ReportPaper Consumers FocusEquipment Innovations RoundupBIR ConferencePreviewWorkplaceManagement
Company ProfileCanadian Market ReportEmerging Recycling SegmentsTire Recycling FocusBaler Applications FocusWorkplaceManagement
Company ProfileISRI Convention Wrap-UpGlobal Legislation ReportWorkplaceManagement
Company ProfileLargest Multi-National Scrap RecyclersSteel Industry ReportScales & Weighing Systems FocusSpring Conferences Wrap-UpTransportation Focus: Ocean ShippingWorkplaceManagement
Company ProfileResidential Collection Truck FocusDemolition Industry FocusLandfill & Transfer Station Mining ReportRed Metals Industry UpdatePRC PreviewWorkplaceManagement
Company ProfileCertified ElectronicsRecyclers List & MapLatin-American Trading ReportAuto Recycling UpdateEconomics of Recycling Shearing Equipment FocusWorkplaceManagement
Company ProfileAuto Shredder List & MapWire Chopping Technology ReportBusiness Software FocusCommercial Collection Truck FocusWorkplaceManagement
Company ProfileMetals Trading & Hedging ReportPaper Industry UpdateWorkplaceManagement
Company Profile2012 Scrap Market ReviewTransportation Focus: RailWorkplaceManagement
BonusDistribution
Southeast Recycling ConferenceNDA Conference
NAID Annual ConferencePaper2012
ISRI Annual Convention WasteExpo
BIR ConventionISRI Gulf Coast
CARI Convention WasteCon ISRI Commodities RoundtableARA Convention
Paper RecyclingConference BIR Fall RoundtablesISRI Opps ForumCanadian Waste Expo
Close Date December 9, 2011 January 9, 2012 February 9, 2012 March 9, 2012 April 9, 2012 May 9, 2012 June 8, 2012 July 9, 2012 August 9, 2012 September 10, 2012 October 9, 2012 November 9, 2012
Materials Due Date December 14, 2011 January 13, 2012 February 14, 2012 March 14, 2012 April 13, 2012 May 14, 2012 June 13, 2012 July 13, 2012 August 13, 2012 September 14, 2012 October 12, 2012 November 14, 2012
2012 RTBUyERS’ GUIDE:
Mailing: February 2012Close Date: 1/16/2012
Materials Due: 1/19/2012
2013 PAPERRECyCLING MARKETS
DIRECTORy:Close Date: 5/15/2012
Materials Due: 5/18/2012
2013 NORTHAMERICAN SCRAP
METALS DIRECTORy:Close Date: 9/10/2012
Materials Due: 9/14/2012
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digiTal media
RecyclingToday.com:The Industry’s News and Resource CenterRecycling Today’s website and e-newsletters represent powerful oppor-tunities for industry suppliers and traders to promote their businesses to more than 35,000 unique users each month. We average 4,800 daily visitors who spend 30 minutes on average per session. News is up-dated regularly to keep our readers engaged. Reach our active audience through a range of advertisements:• Site Sponsorships; • Tower Ads; • Leader Board Ads; • Prime-Plus Square; and• Video Marketing.
Digital Edition Recycling Today publishes a digital edition for readers who want to read the magazine online, allowing them to share articles, reference back issues and watch our video advertisements. Advertisers can include
their print ads in the digital edition for a small premium. Digital edi-tions also offer “blow-in” ads that appear immediately when the issue is opened or are targeted to a specific editorial section.
Soft-Lead ProgramAdvertisers who participate in our digital edition are automatically enrolled in our soft-lead program. Soft leads provide the purchasing intent of Recycling Today readers in 10 major equipment categories and are bundled each quarter and sent to you. These leads provide strong market insight and opportunities to enhance your sales initiatives.
Recycling Today App Our RT app has 2,252 users* and allows readers to access our digital edition from their mobile devices. We offer an exclusive sponsorship for the Recycling Today app — it’s a great way to deliver your mes-sage and position your company as a thought leader.
*All opt-in e-mail subscription numbers are current as of June 23, 2011
Unique monthlyusers: 35,000
Average session:30 minutes
*This figure includes only readers who use the app consistently, not just downloads.
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digiTal media
E-NewslettersAs the industry’s first e-news service, Recycling Today’s e-newsletters are the industry standard. We also offer a variety of special topic newsletters serving the fastest growing sectors of the industry. E-newsletters are an excellent tool to deliver your advertising message.
To sign up for all of our our e-newsletters, please visit us at www.RecyclingToday.com/subscribe.aspx.
E-Newsletter Frequency Subscribers*
Recycling Today Weekly 18,935Recycling Today Global Edition Bi-monthly 19,281Electronics Recycling Monthly 5,440Plastics Recycling Monthly 3,214Auto Shredding Monthly 1,811
*All opt-in e-mail subscription numbers are current as of June 23, 2011
Micro-Sites Market leadership for nearly 50 years and the most experienced edito-rial team in the business allow us to identify and serve the fastest grow-ing segments of the industry — auto shredding, plastics and electron-ics — through our exclusive micro-sites. Combined with our partner e-newsletters, they offer marketers the best tools available to reach these growing industry sectors.
FOLLOW US ON
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video and podcasTs
video MarketingVideos are promoted in our print editions and through our e-newsletters and are streamed in our e-zines and on our website. This combination drives marketing value and expands the reach of your video.
Video Spotlights. There will be five spotlights in 2012 paired with specif-ic editorial coverage linked to baling equipment, scrap handlers, sorting equipment, shredding equipment and material handling equipment. A limited number of spaces are open, so reserve your video spotlight today!
Video Galleries. Market and pro-mote new or existing video all year long. These galleries will appear seven times throughout 2012 and allow a description of your video, complete contact details and a link to your website. Video galleries are a great way to showcase new products, provide a message from your CEO or detail how your tools and equipment responded to an industry need.
Podcasts The Recycling Today editorial team regularly produces podcasts from interviews, press events and conferences and trade shows. These pod-casts are promoted through our e-newsletters, and sponsors receive credit from the moderator at the beginning of each podcast as well as recognition in all print and electronic promotions.
Month video Spotlight video Gallery
January
February Baling Equipment
March
April
May
June Scrap Handlers
July Sorting Equipment
August Shredding Equipment
September
October
November Material Handling Equipment
December
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IN FRONT OF yOUR CUSTOMERSThe Recycling Today Media Group has been producing events for more than 12 years and has the experience, leadership and team to bring value to all attendees, exhibitors and sponsors. New in 2012, we are expand-ing our global reach and brand for the Paper & Recycling Conference to feature not only North America and Europe but China and the Middle East, as well.
Event sponsorship is a wonderful opportunity to distinguish yourself from your competitors. Displaying your logo and advertising messages throughout our events, you create more awareness for your brand. Our shows are the right place for you to launch new products and services and allow your sales and product managers to strengthen current client relationships and meet with prospective clients. Establish yourself as a thought leader in the industry by allowing us to create a custom event sponsorship that incorporates our unique media offerings and precisely aligns with your vision and goals.
neTwoRk
PaperRecycling
Partnered with the PSI Conference
PaperRecycling
Asia
PaperRecycling
EUROPE
Paper and PlasticsRecycling
MIDDLE EAST
C&D Recycling Forum
European Paper Recycling Conference
Paper Recycling Conference
graphic database, you can target your marketing and sales efforts to those handling a specific commodity and/or to those in a specific geographic area. Contact your sales manager today to learn how we can help you identify markets, uncover opportunities and understand demand using RMI and its custom research capabilities!
Paper Recycling Markets DirectoryPublished annually for more than 40 years, the Paper Recycling Markets Directory is referenced by industry managers time and again throughout the year. It offers year-round advertising power for industry suppliers, consuming mills, paper stock dealers and brokers and features five refer-ence sections with more than 4,500 listings…a great shelf life and advertising investment.
North American Scrap Metals DirectoryFor 12 years, we’ve published the most compre-hensive resource for the scrap metal industry. The directory contains more than 10,000 list-ings for companies dedicated to the collection, processing and brokerage of all grades of scrap metal. This directory is a great reference and a powerful advertising tool.
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TaRgeT maRkeTing
Database MarketingOur exclusive Recycling Market Information (RMI) is a secure, fully searchable database of the most up-to-date and comprehensive business information available. RMI is de-signed to assist industry sup-pliers in identifying business prospects and using that data to fuel marketing and arm your sales teams.
The RMI online database con-sists of businesses in the paper, iron and steel, nonferrous, elec-tronics, plastics and mixed-ma-terials recycling sectors. The resource includes address, business type, company representatives, phone, fax and e-mail information as well as commodities processed and, for some key sectors, machinery operated. RMI information is updated continually and includes our subscriber data as well as data from our directories to truly deliver access to the entire market.
Users are able to search the RMI database, and query results can appear both geo-mapped and in list form, which includes a downloadable file format for use in your CRM system. With access to this deep demo-
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cusTom publishing
CUSTOM SOLUTIONSThe Recycling Today Media Group is your source for all of your custom marketing needs. From concept to creation, we build custom pieces by using our eight decades of combined industry insight in target market-ing, brand awareness and design.
Let the award-winning staff of the Recycling Today Media Group write, produce and design any specialty project you have in mind. With our experience, we are eager to build solutions for your next anniversary, new product development or plant expansion, and that includes creating an event or growing your digital media portfolio.
Custom packages can include, but are not limited to:• Custom printed magazines• Brochures• Books• E-newsletters• Events• Roundtable or focus group discussions• Podcast and webinar series• Web banner or app ad creation, plus anything else digital!
Have an idea? We can make it come to life!
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Recycling Today Team
4020 Kinross Lakes ParkwaySuite 201 / Richfield, OH 44286 USAPhone 330.523.5400 / Fax 330.659.0823www.RecyclingToday.com
• Bureau of International Recycling
• Construction Materials Recycling Association
• Institute of Scrap Recycling Industries Inc.
• National Association for Information Destruction
• National Demolition Association
• National Recycling Coalition
• PRISM International
Karen AngusArt Director
Brian TaylorAssociate Publisher
and Editorial [email protected] 330.523.5324
Aaron ShriderInternet Production
330.523.5331
Jackie van MeterSales Director
330.523.5351
Matt ReederDirector Integrated
Data [email protected]
330.523.5371
recycling today®
M E D I A G R O U P
Michelle WisniewskiAdvertising Production
330.523.5379
Jim KeefeGroup [email protected]
Amy PeppersMarket [email protected]
330.523.5320
European Sales Contact:
vince Maynard+44.1732.505724
Asian Sales Contact:Mike Hay
+852.2369.8788, ext. [email protected]
Jen MayAccount Manager
Diana DiRienzoSenior Account Executive
Midwest/[email protected]
330.523.5342
Marty SmithAccount Manager
Southeast/Gulf [email protected]
Bonnie velikonyaClassified Account
330.523.5322
DeAnne TotoManaging [email protected]
Kelley StoklosaAssistant Editor
Kristin SmithAssociate [email protected]
Dan SandovalSenior Editor and Internet Editor