more than just a magazine. - .net framework
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www.CDRecycler.com
2012 meDia KiT
MORE THAN JUST A MAGAZINE.
The C&D recycling industry’s most dynamicmultimedia company offering unmatchedaccess to industry decision makers througha range of marketing programs, mediaplatforms and networking opportunities.
360° maRKeTing
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Talk to our sales team or visit our interactive media kit for more information at MediaKit.CDRecycler.com.
Print Publications• Construction & Demolition
Recycling• North American Scrap Metals
Directory• Buyers’ Guide• Residuals to Energy Supplement
Also publishers of:• Recycling Today • Recycling Today Global Edition • Storage & Destruction Business
Face-to-Face Events• C&D Recycling Forum• Paper Recycling Conference – North America – Europe – Asia – Middle East• Roundtable Discussions• Focus Groups
Digital Media• Digital Editions• Websites and Microsites• E-Newsletters• Video Marketing• Podcasts • Webinars• Recycling Market
Information (RMI)
NEW!
Construction & Demolition Recycling (C&DR) is more than just a magazine.As a media group dedicated to recycling, our coverage of C&D recycling began before the term C&D was even coined. Construction & Demoli-tion Recycling (C&DR) magazine was started because industry leaders were asking for targeted coverage of this segment, and we listened. We continue to provide our readers with what they ask for and have grown to offer print and digital content in many formats. 360-DEGREE MARKETING:Custom Programs…Personalized ServiceYour partnership with C&DR will provide you with multiple options for reaching decision makers in the mixed C&D recycling, demolition and construction fields. Our 360° marketing program allows you to le-
verage a range of media tools to fit your budget and maximize your marketing ROI. No other
publication covering this growth market can offer the same choices. C&DR
truly offers the most comprehen-sive options for your budget and method of delivery.
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The Industry Leader C&D recyclers and demolition contractors turn to C&DR, in print and online, for unmatched industry coverage, product and equipment news as well as critical business management information. The depth and relevant editorial coverage we provide ensures readership and pro-vides better advertising value.
More Decision-Makers We have the largest audited circulation reaching decision-makers in this market. Of our 10,554* total readers, 8,668 of them hold the title of owner, president, partner, or general manager.
The Highest Quality Circulation Our circulation has the highest level of personal direct request recipi-ents. It stands to reason that someone who requests a magazine is more
likely to read it. In two years, 100%* of our subscribers directly requested Construction & Demolition Recycling magazine. In com-parison, only 2.3% of C&D World readers directly request that magazine.
Engaging & Innovative Editorial Each issue offers exclusive features and departments covering industry news, operations and equipment focuses and company profiles. We include timely supplements, special reports and digital exclusives to en-sure high reader involvement and to deliver superior advertising value.
The Bottom Line C&DR reaches more decision-makers who guide their company’s capi-tal purchases. For over a decade, C&DR has carried more than 50 per-cent of all advertising pages and remains the market share leader for online advertising. That’s because we simply deliver the best return on investment!
Custom Publishing Let the award-winning staff of the Recycling Today Media Group write, produce and design any specialty project you have in mind. We are ca-pable of building marketing solutions for your next anniversary, new product or plant expansion, creating an event or growing your digital media portfolio.
*Based on Construction & Demolition Recycling June 2011 BPA Audit report.
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JANUARy/FEBRUARy MARCH/APRIL MAy/JUNE JULy/AUGUST SEPTEMBER/OCTOBER NOvEMBER/DECEMBER
Supplement State of the Industry Report
Equipment Focus Crushing Plants Breakers & Hammers Wheel Loaders & Skid Steers Horizontal Grinders Excavators & Material Handlers Processing Attachments
Operations Focus Mixed C&D Material Handling Materials Size Classification Grinder/Shredder Wear Parts Landfill Mining Crusher Wear Parts Recycled Aggregates Screening
Other Features Highway ProjectRecycling Trends
Job Site Safety Update
Scrap Metals Report
Spring Conventions Preview
Company Profile
Concrete/Asphalt Recycling Focus
Legislative & Regulatory Report
2012 Construction Industry Analysis
International C&D Recycling Perspective
Company Profile
Largest Mixed C&D Recycling Facilities List & Map
Alternative FuelsPreparation (I)
Recycled Aggregates Market Report
LEED 101: The Demolition Process
Company Profile
Concrete/AsphaltRecycling Focus
Spring Conventions Wrap-up
LEED 101: Increasing Job Site Recycling Rates
Company Profile
Wood Recycling Focus
Plastics Recycling Update
Company Profile
Largest DemolitionContractors List & Map
Alternative FuelsPreparation (II)
End Market Options for Wood
Asphalt Shingle Recycling Report
C&D Recycling Forum Wrap-up
Company Profile
video Spotlight Crushing Equipment Sorting Systems Shredding & GrindingEquipment Processing Attachments
video Gallery
Bonus Distribution Southeast RecyclingConference
National DemolitionAssociation Convention
WasteExpo
ISRI Annual Convention
IFAT
Solid Waste & RecyclingConference
BIR World RecyclingConvention
CRRA
SWANA
WasteCon
C&D Recycling Forum
Paper Recycling Conference
Canadian Solid Waste &Recycling Expo
Close Date December 15, 2011 February 14, 2012 April 13, 2012 June 14, 2012 August 13, 2012 October 15, 2012
Materials Due December 20, 2011 February 17, 2012 April 17, 2012 June 19, 2012 August 17, 2012 October 18, 2012
eDiToRial CalenDaR
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JANUARy/FEBRUARy MARCH/APRIL MAy/JUNE JULy/AUGUST SEPTEMBER/OCTOBER NOvEMBER/DECEMBER
Supplement State of the Industry Report
Equipment Focus Crushing Plants Breakers & Hammers Wheel Loaders & Skid Steers Horizontal Grinders Excavators & Material Handlers Processing Attachments
Operations Focus Mixed C&D Material Handling Materials Size Classification Grinder/Shredder Wear Parts Landfill Mining Crusher Wear Parts Recycled Aggregates Screening
Other Features Highway ProjectRecycling Trends
Job Site Safety Update
Scrap Metals Report
Spring Conventions Preview
Company Profile
Concrete/Asphalt Recycling Focus
Legislative & Regulatory Report
2012 Construction Industry Analysis
International C&D Recycling Perspective
Company Profile
Largest Mixed C&D Recycling Facilities List & Map
Alternative FuelsPreparation (I)
Recycled Aggregates Market Report
LEED 101: The Demolition Process
Company Profile
Concrete/AsphaltRecycling Focus
Spring Conventions Wrap-up
LEED 101: Increasing Job Site Recycling Rates
Company Profile
Wood Recycling Focus
Plastics Recycling Update
Company Profile
Largest DemolitionContractors List & Map
Alternative FuelsPreparation (II)
End Market Options for Wood
Asphalt Shingle Recycling Report
C&D Recycling Forum Wrap-up
Company Profile
video Spotlight Crushing Equipment Sorting Systems Shredding & GrindingEquipment Processing Attachments
video Gallery
Bonus Distribution Southeast RecyclingConference
National DemolitionAssociation Convention
WasteExpo
ISRI Annual Convention
IFAT
Solid Waste & RecyclingConference
BIR World RecyclingConvention
CRRA
SWANA
WasteCon
C&D Recycling Forum
Paper Recycling Conference
Canadian Solid Waste &Recycling Expo
Close Date December 15, 2011 February 14, 2012 April 13, 2012 June 14, 2012 August 13, 2012 October 15, 2012
Materials Due December 20, 2011 February 17, 2012 April 17, 2012 June 19, 2012 August 17, 2012 October 18, 2012
evenTs
Waste Expo Recycling Equipment LocatorThis exclusive tradeshow publication provides an advertising and advertorial message to expo attendees. Distributed on-site, the Equipment Locator is a unique opportunity to reach industry decision-makers at the show. Close Date: March 16, 2012Materials Due Date: March 21, 2012
C&DR 2013 Buyers’ GuideA directory of industry equipment suppliers and service providers is distributed to our entire circulation and at industry events through-out the year. Close Date: November 14, 2012Materials Due Date: November 19, 2012
C&D Recycling ForumNow in its 3rd year, the C&D Recycling Forum has estab-lished itself as a key industry event. We anticipate a compre-hensive program as well as a busy exhibit hall for suppliers. Event sponsorship is a perfect opportunity to stand out from your competitors. Position yourself as an industry leader and allow us to create a custom event sponsorship to increase your company’s visibility.
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DigiTal meDia
Construction & Demolition Recycling App Our CDR App has 5,047 users* and allows readers to access our digital edition from their mobile device. We offer an exclusive sponsorship for the CDR App — it’s a great way to deliver
your message and position your company as a technology leader.
Average dailyvisits: 1,178
Average session:38 minutes
FOLLOW US ON
CDRecycler.com: The Industry’s Leading WebsiteC&DR’s website and e-newsletters represent a powerful opportunity for industry marketers to promote their businesses to more than 7,836 unique users each month. We average 1,178 visits daily and track our visitors spending on average 38 minutes per session. News is updated continuously to keep our readers engaged. Reach our active audience through a range of advertisements:• Site Sponsorships• Tower Ads• Leader Board Ads• Prime-Plus Square• Video Marketing
Digital Edition C&DR publishes a digital edition for readers who want to read the magazine online, allowing them to share articles, reference back is-sues and watch our video advertisements. Advertisers can include their print ad in the digital edition for a small premium. Digital editions
also offer “blow in” ads that can appear immediately when the issue is opened or targeted to a specific editorial section.
Soft-Lead ProgramAll advertisers who participate in our digital edition are automatically enrolled in our soft-lead program. Soft leads let advertisers know the purchasing intent of C&DR readers in 10 major equipment categories. Bundled each quarter, these leads provide strong market insight and unique opportunities to enhance your sales initiatives.
*This includes only readers who use the app consistently, not just downloads.
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shredding & grinding equipment or processing attachments, you will want to be sure your company is included. There are a limited number of spaces open so reserve your video spotlight today!
Video Galleries. Video galleries are a great way to showcase new prod-ucts, share a message from the CEO or demonstrate how your tools and equipment help solve an industry need. There are two opportunities in 2012 to be part of a Video Gallery.
E-NewslettersC&DR E-Newsletter – Bi-weekly E-newsletter is delivered to 5,168* opt-in subscribers. It’s an excel-lent tool to deliver your advertising message directly to readers’ inboxes.
C&DR Product E-Newsletter – Dis-tributed monthly to more than 5,155* opt-in email subscribers who want to know about the equipment and prod-ucts available to the industry.
video MarketingVideo marketing delivers a powerful message. Your video will be promoted in our print edition and e-newsletters and streamed in our digital edition and on our website. The two video options we offer add marketing value and reach for your advertising message.
Video Spotlights. There will be four spotlights in 2012 paired with specific editorial coverage. Whether you sell crushers, sorting systems,
DigiTal meDia
To be added to all of our E-newsletters, please email us at [email protected].
Month video Gallery video Spotlight
Jan/Feb
March/April Crushing Equipment
May/June Sorting Systems
July/Aug Shredding &Grinding Equipment
Sept/Oct
Nov/Dec Processing Attachments*All opt-in email subscription numbers are current as of June 23, 2011.
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meDia gRoup Team
4020 Kinross Lakes ParkwaySuite 201 / Richfield, OH 44286 USAPhone 330.523.5400 / Fax 330.659.0823www.CDRecycler.com
• Bureau of International Recycling
• Construction Materials Recycling Association
• Institute of Scrap Recycling Industries, Inc.
• National Demolition Association
• National Recycling Coalition
Karen AngusArt Director
Brian TaylorAssociate Publisher
and Editorial [email protected] 330.523.5324
Aaron ShriderInternet Production
330.523.5331
Jackie van MeterSales Director
Matt ReederDirector Integrated
Data [email protected]
330.523.5371
Michelle WisniewskiAdvertising Production
330.523.5379
Jim KeefeGroup [email protected]
Amy PeppersMarket [email protected]
330.523.5320
European Sales Contact:
vince Maynard+44 (1732) 505724pulppaperlogistics@
virginmedia.com
Asian Sales Contact:Mike Hay
+852-2369-8788, ext. [email protected]
Ed GalloAccount [email protected]
Bonnie velikonyaClassified Account
330.523.5322
DeAnne TotoManaging [email protected]
Kelley StoklosaAssistant Editor
Kristin SmithAssociate [email protected]
Dan SandovalSenior Editor and Internet Editor