monthly performance pack august 2015 - bbcdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... ·...
TRANSCRIPT
August 2015
Monthly Performance Pack
Mimmi Andersson, BBC iPlayer
BBC Communications
07725641207 | [email protected]
Monthly summary – August 2015
Slide 2
• 278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (and up +13% on August 2014) - making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. (Radio requests are still being undercounted due to changes made to radio streaming services - more details are on slide 4.)
• 226m TV requests this month, up +11% on July and up +24% on August last year. (TV stats now include content which
is only available on BBC iPlayer, as well as programmes broadcast on BBC TV channels.)
• Episodes 1-4 of The Great British Bake Off were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular.
• For radio, The Ashes continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama
making up the rest of the top 20.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with
home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Index
Slide 3
Page Content
4-6 Monthly BBC iPlayer requests by media type
7 Weekly BBC iPlayer unique browsers by media type
8-10 Weekly requests by media and device type
11 TV and radio requests - live vs catch-up
12 Notes about the data in this report
13-14 Top TV programmes
15-16 Top radio programmes
17 Use of BBC iPlayer for TV by time of day
18 Use of BBC iPlayer for radio by time of day
19 Profile of BBC iPlayer users
20 Glossary
278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (up +13% on August 2014) and making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. Radio requests are still being undercounted due to changes made to radio streaming services (find out more on the BBC Internet blog).
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42
61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
78
79
57
57
53
54
51
55
53 45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113
134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
235
250
205
205
194
171
182
186
240
257
259
273
259
225
222
226
200
203
226
62
69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114 1
39
141
145 162
148
160
141
159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175 196
199
213
207
217
272
262
272
257
257
239
242
234
245
263
266
271
316
302 322
269
276
264
237
247
261
320 336
337
352
315
281
275
280
251
258
278
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Requests for TV programmes
Requests for radio programmes
Total monthly BBC iPlayer requests across all platforms, since 2009
Slide 4
Mill
ion
s o
f re
qu
est
s p
er m
on
th
SO
ME
DA
TA
MIS
SIN
G *
* Please refer to slide 12 for guide notes
RADIO DATA
MISSNG
* *
* * *
*
Measurement
correction
* This month we have added requests for programmes which are only on BBC iPlayer to the totals for programmes previously broadcast on BBC TV
channels. On average this has boosted the totals by 2%. This data has been back-dated to January 2014.
*
Off-schedule episode data
included from January
2014
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
2
.5
2.5
2
.0
1.8
1
.8
1.7
1
.7
1.8
1
.7 1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3.5
3
.6
3.7
4
.1
4.2
3
.9
3.6
3
.9
4.0
3
.8
3.7
3
.8 4.3
4
.6
4.6
4
.7 5.2
4
.6
4.7
4
.5
4.2
4
.2 4.9
5
.0
5.3
5
.6
5.6
6
.8 6.9
6
.4
6.1
5
.8
5.7
5
.3
5.1
5
.9
6.5
6
.6
6.5
7
.8
8.4
8
.1
6.8
6
.6
6.5
5
.5
5.9
6.2
7
.7 8.6
8
.4
8.8
9
.2
7.2
7
.4
7.3
6
.7
6.6
7
.3
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3 3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9
.3
8.8
8
.6
8.3
8
.0
7.8
7
.5 8
.2
8.5
8.9
8
.7
10.2
10.8
1
0.4
9
.0
8.9
8
.8
7.6
8
.0
8.7
1
0.3
11.2
1
0.9
1
1.3
1
1.3
9
.1
9.2
9
.0
8.4
8
.3 9
.0
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
av
era
ge
mo
nth
ly)
There was an average of 9.0m daily requests on BBC iPlayer in August, up on July’s figures and with TV daily requests increasing from 6.6 to 7.3 month on month. Radio requests are still affected by changes made to radio streaming services (find out more on the BBC Internet blog).
Measurement
correction
SO
ME
DA
TA
MIS
SIN
G *
*
RADIO DATA
MISSNG
* *
* * *
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
Off-schedule episode data
included from January
2014
TV only: Monthly requests to BBC iPlayer year-on-year
This shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with programming broadcast on BBC TV channels – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. The line for 2015 shows a strong August for BBC iPlayer TV viewing, helped by the return of The Great British Bake Off.
Slide 6
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
BB
C iP
laye
r m
on
thly
re
qu
est
s (m
illio
ns)
2015
2014
2013
2012
2011
2010
2009
LONDON
OLYMPICS
DATA MISSING
DATA MISSING
August 2015: 226m
Off-schedule episode data
included from January
2014
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
Weekly unique browsers to BBC iPlayer
Slide 7
As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two
unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted.
In August 2015, there were an average of 15.5m unique browsers per week to BBC iPlayer (both TV and Radio) on the website.
Source – ComScore (Digital Analytix)
15.5
12.9
5.0
0
2
4
6
8
10
12
14
16
18
20
Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15
Mill
ion
s
All BBC iPlayer
Browsers
BBC iPlayer (TV)
BBC iPlayer Radio
46 50 62 68 76 81 78 70 65 66 60 65 67
58 62 73 75
80 84 79 67 62
63 56 61 62
73 72
97 102
97 100
92 94
84 82 73
73 76 8 10
11 11 10
10 9
5 8 8
7 7 10 32
36
42 46 37
40 30
24 25 34
29 28 27 7
7
8 6 5
5
6
6 10 11
11 12
18 23
25
28 29 30
31
21
14 20 16
15 12 19 247
261
320 336 337
352
315
281 275 280
251 258 278
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Fe
b
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.
19% 19% 19% 20% 23% 23% 25% 25% 24% 24% 24% 25% 24%
24% 24% 23% 22% 24% 24% 25% 24% 23% 23% 22% 24%
22%
30% 27% 30% 30% 29% 28%
29% 34% 31% 29% 29%
28% 27%
3% 4% 3% 3% 3% 3%
3% 2%
3% 3% 3% 3% 3%
13% 14% 13% 14% 11% 11% 10% 9%
9% 12% 12% 11% 10%
3% 3% 2% 2% 2% 2% 2% 2% 4% 4% 5% 5%
7% 9% 10% 9% 9% 9% 9% 7% 5% 7% 6% 6% 5% 7%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
TV and radio: Requests for programmes by device type
There were 278 million TV and radio requests for programmes on BBC iPlayer in August, up +8% on July 2015 (up +13% on August 2014) . Connected TV devices saw the greatest increases compared with July.
Slide 8
% of requests Number of requests (millions)
46%
20% SOME
DATA
MISSING*
---- SOME DATA MISSING * ----
SOME RADIO DATA MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
19% 21% 20% 20% 22% 22% 22% 21% 19% 19% 20% 20% 19%
29% 30% 28% 26% 28% 28% 28% 27%
25% 25% 25% 26% 23%
23% 17% 23% 25% 25% 25% 26% 31%
28% 26% 25% 25% 25%
5% 5%
5% 4% 4% 4% 4% 2%
3% 3% 3% 3% 4%
17% 19% 17% 18% 14% 15% 12% 11% 11% 15% 15% 14%
12%
4% 4% 3% 2% 2% 2% 2% 3% 4% 5% 6% 6%
8%
4% 4% 4% 4% 5% 5% 6% 6% 9% 7% 7% 6% 8%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.
TV only: Requests for programmes across BBC iPlayer by device type
TV requests were at 226m this month, up +11% on July and up +24% on August last year. Connected TV devices saw the greatest increases compared with July.
Slide 9
35 38 48 50 57 60 57 47 43 43 39 42 43
53 56
67 68 73 77 72
60 55 56
49 52 53
41 31
56 65
65 67
67
69 61 59
50 51 57
8 10
11 11
10 10
9
5
8 8
7 7
10 31 36
41
46 37
40 30
24 25 34
29 28 27 7 7
8
6 5 5
6
6 10
11
11 12 18
7 8
10
11 12
14
17
14 20
16
14 12
18
182 186
240
257 259 273
259
225 222 226
200 203
226
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
% of requests Number of requests (millions)
43%
24%
SOME
DATA
MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
11 1115 18 20 21 20 23 22 23 21 24 24
5 66
77 7 7
8 77
78 9
32
40
4137 32
33
2526
23 2323
22 20
16
17
18 1818
17
40
0 00
64
75
80 8078 79
57 57
53 5451
5553
Aug
Sep
Oc
t
No
v
De
c
Jan-1
5
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Unknown
Internet TV /connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 10
There were 53m radio requests recorded in August, though some data is not being counted following recent changes to radio streaming - find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.
% of requests Number of requests (millions)
17% 15% 18% 22%
25% 27% 36%
40% 42% 43% 41% 43% 45% 9% 7%
7% 9%
10% 9%
12%
14% 14% 14% 13%
16% 17%
49% 54% 51% 46% 41% 42%
44%
45% 44% 43% 45% 41% 38%
25% 23% 23% 23% 23% 22%
7% 1% 0% 1% 1% 1% 0%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
RADIO DATA MISSING*
RADIO DATA MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV and radio requests: live vs catch-up online requests
Slide 11
7% of TV requests were for live TV viewing in August. (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)
% requests for TV programmes % requests for radio programmes
21
18
17
18
19
20
25
27
27
27
28
30
36
79
82
83
82
81
80
75
73
73
73
72
70
64
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
On-demand Simulcast
Please refer to slide 12 for guide notes
* SOME DATA MISSING FROM FEB
92%
93%
92%
92%
92%
91%
92%
91%
92%
91%
93%
8%
7%
8%
8%
8%
9%
8%
9%
8%
9%
7%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
On-demand Simulcast
DA
TA U
NA
VA
ILA
BLE
DA
TA U
NA
VA
ILA
BLE
Notes for figures in this report
Slide 12
This month we have added requests for programmes which are only on iPlayer to the totals for programmes previously shown on linear TV. On
average this has boosted the totals by 2%. This data has been back-dated to January 2014.
Some changes were made to radio streaming services in February , which has resulted in gaps in our reporting for some streams. Find out more
on the BBC Internet blog.
Some TV request data was not captured in March 2015. We estimate around 17m requests are missing from TV platforms in March.
Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and
about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report.
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than
BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20.
• Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as
defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only
represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We
cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out
console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length
programmes which have been transmitted on a TV channel or radio station.
• Please quote the source of request figures as “BBC iStats”.
BBC iPlayer - top 20 TV episodes, August 2015 (excluding Virgin Media cable and Sky)
Slide 13
The Great British Bake Off Series 6 Episode 1 2,063,000
The Great British Bake Off Series 6 Episode 2 1,977,000
The Great British Bake Off Series 6 Episode 3 1,760,000
The Great British Bake Off Series 6 Episode 4 1,539,000
EastEnders 25/08/15 1,079,000
EastEnders 04/08/15 1,054,000
EastEnders 28/08/2015 1,043,000
EastEnders 20/08/2015 1,019,000
EastEnders 21/08/2015 1,015,000
EastEnders 14/08/2015 1,001,000
EastEnders 07/08/15 992,000
EastEnders 11/08/15 991,000
EastEnders 18/08/2015 984,000
EastEnders 27/08/15 972,000
EastEnders 03/08/15 956,000
EastEnders 24/08/15 953,000
EastEnders 06/08/15 923,000
EastEnders 13/08/2015 921,000
EastEnders 17/08/2015 918,000
The Scandalous Lady W 17/08/15 897,000
The Great British Bake Off Series 6 Episode 1 2,063,000
EastEnders 25/08/15 1,079,000
The Scandalous Lady W 17/08/15 897,000
Partners in Crime Part Two Episode 2 753,000
The Next Step Series 3 Episode 1 639,000
Casualty Series 29 Part Two Episode 46 633,000
Ripper Street Series 3 Episode 1 625,000
The Duchess 03/10/09 575,000
Dragons' Den Series 13 Episode 5 569,000
Britain's Spending Secrets Episode 1 532,000
Secrets of China Episode 1 514,000
Would I Lie to You? Series 9 Episode 2 512,000
Match of the Day 2015/2016 08/08/15 498,000
New Tricks Series 12 Part One Episode 1 493,000
So Awkward Episode 13 489,000
Are Our Kids Tough Enough? Episode 1 477,000
GBBO: An Extra Slice Series 2 Episode 1 452,000
Mrs Brown's Boys Series 2 Episode 4 443,000
Ill Manors 22/03/13 438,000
Earth's Natural Wonders: Living on the Edge Episode 1 419,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 12 for guide notes
Episodes 1-4 of The Great British Bake Off were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular.
BBC iPlayer - top 20 radio episodes, August 2015
Slide 14
The Ashes TMS England v Australia - 4th Test, Day 1 442,000
The Ashes TMS England v Australia - 4th Test, Day 2 398,000
I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000
I'm Sorry I Haven't A Clue Series 63 Episode 4 162,000
The Ashes TMS England v Australia - 5th Test, Day 1 150,000
I'm Sorry I Haven't A Clue Series 63 Episode 6 145,000
The Ashes TMS England v Australia - 5th Test, Day 2 138,000
The Now Show Series 46 Episode 6 137,000
The Unbelievable Truth Series 15 Episode 1 118,000
The Ashes TMS England v Australia - 4th Test, Day 3 112,000
The Archers 27/08/15 110,000
Dead Ringers Series 15 Episode 1 103,000
The Ashes TMS England v Australia - 5th Test, Day 3 100,000
The Now Show Series 46 Episode 5 99,000
I'm Sorry I Haven't A Clue Series 63 Episode 3 98,000
The Archers 17/08/15 98,000
The Archers 18/08/15 94,000
The Archers 11/08/15 89,000
The Archers 28/08/15 88,000
The Archers 16/08/15 88,000
The Ashes TMS England v Australia - 4th Test, Day 1 442,000
I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000
The Now Show Series 46 Episode 6 137,000
The Unbelievable Truth Series 15 Episode 1 118,000
The Archers 27/08/15 110,000
Dead Ringers Series 15 Episode 1 103,000
Meet David Sedaris Series 5 Episode 2 87,000
5LS Premier League Football 2015-16 Man Utd v Tot 81,000
The Chris Evans Breakfast Show 21/08/15 81,000
Scott Mills Radio 1 Breakfast Show! 21/08/2015 77,000
The Radio 1 Breakfast Show with Nick Grimshaw 07/08/15 74,000
Ken Bruce 21/08/2015 73,000
The Archers Omnibus 09/08/15 70,000
Clare in the Community Series 10 Episode 5 62,000
Jeremy Vine 10/08/15 59,000
Steve Wright in the Afternoon 25/08/2015 59,000
In and Out of the Kitchen Series 4 Episode 1 56,000
Just a Minute Edinburgh Festival 24/08/2015 56,000
Baldi Series 1 Episode 1 56,000
Annie Mac's Friday Night Live from Ibiza! 31/07/2015 55,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
The Ashes continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama making up the rest of the top 20.
Please refer to slide 12 for guide notes
BBC iPlayer – use for TV online by time of day, August 2015
Slide 15
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
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0
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0
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0
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0
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0
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0
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0
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TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 22.4 million
BBC iPlayer peak –567,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB August 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats August 2015- see footnotes on final page for more detail
Please refer to slide 12 for guide notes
BBC iPlayer – use for radio online by time of day, August 2015
Slide 16 Please refer to slide 12 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
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10
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11
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Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q2 2015, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats August 2015 - see footnotes on final page for more detail
Radio peak – 13.9 million
BBC iPlayer peak – 119,000 Internet peak –
28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry
diffe
ren
t sc
ale
(se
e p
ea
ks)
Slide 17
BBC iPlayer usage is equally balanced between men and women, and the age profile has remained consistent across 2014 and 2015. .
TV & iPlayer Product: demographics of BBC iPlayer users
57%
52%
52%
51%
52%
49%
44%
48%
49%
49%
48%
51%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
Women
Men
43%
40%
39%
37%
46%
46%
39%
40%
39%
39%
35%
36%
19%
21%
22%
23%
19%
18%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
55+
35-54
16-34
50% 49% 49% 49%
50% 51% 51% 51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
Women
Men
45% 34% 31% 31%
35%
36% 34% 34%
20% 30% 35% 35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
55+
35-54
16-34
Gender (latest 4 quarters) Age (latest 4 quarters)
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB.
Data up to Q2 2015, RAJAR Q2 15
METHOD CHANGE IN 2014
METHOD CHANGE IN 2014
Glossary
Slide 18
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at the same time as broadcast on traditional TV
/ radio stations
• Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital
content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single
device can use multiple browsers.
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals