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Mobile Engagement and Analytics
80% of the world
owns a mobile
phone. And we’re
using them in the
venues we visit.
Mobile Engagement Trends
Mobile Engagement Trends
52% of companies
worldwide intend
to implement
location-based
mobile marketing
by 2017 (up from
27% in 2013).
Enterprises Take Control
with Aruba Mobile Engagement
CARRIER 8:30 AM 100%
CARRIER 8:30 AM 100%
CARRIER 8:30 AM 100%
Transportation
CARRIER 8:30 AM 100%
Retail
Hospitals
Hotels
Campus and
Universities
CARRIER 8:30 AM 100%
What Can Venues Do with
Aruba Mobile Engagement?
Guest Wi-FiSecure and customized network access portal
Way-FindingIndoor turn-by-turn directions
Push NotificationsTime and location relevant messaging
SOLUTION: MOBILE ENGAGEMENT TO REACH CONSUMERS
Location-based and personalized
content for apps with beacon
management
Meridian App Platform
ClearPass Guest
Aruba Wi-FiSelf-registration, app delivery,
personalized advertising in the browser
Aruba Beacons
Indoor wayfinding with blue dot
and notifications based on real-
time position
Mobile
app
LTE or Wi-Fi and
Bluetooth required
ClearPass Guest prompts download of
Meridian-powered app
Browser-Based Engagement
with ClearPass Guest
Wi-Fi guest access web portal
with custom branding and layout
Adapts to smartphone screensize dynamically
Gather user preferences for targeted ads
Promote mobile app for
the brand and the venue
Browser Ads with
ClearPass Guest
Additional advertising revenue channel:
Wi-Fi onboarding portal
Promote brand, increase mobile app awareness
AppMaker: Easily, Affordably Build an App
AppMaker: Add Directions
and Points of Interest
AppMaker: Deliver Self-Guided Wayfinding
AppMaker: Add Location
Services for BluDot Location
AppMaker: Add Location
Services for Proximity-Push
SDK: Improve Existing Apps with Meridian SDK
Location by BLE Beacons Advantages
Works well for iOS and new Android devices
Apple makes a move, and other handset manufacturers will follow.
Less expensive than other hardware approaches
Better user-experience: no need to associate to the Wi-Fi network
Aruba Beacons with Bluetooth Low Energy (BLE)
Enterprise-grade and
simple to deploy
Battery life of 1.5 to 2 years
or USB powered
Compatible with
iBeacon API
Excellent accuracy
(<1m) for location
Protects user privacyLow latency (<2sec)
for notifications
Comprehensive Management Tools
Beacons Mobile App
Update indoor map and
measure accuracy
Meridian Cloud
Monitor beacon status,
battery power level,
and update firmware
CONFIDENTIAL © Copyright 2016. Aruba, a Hewlett Packard Enterprise Company. All rights reserved
Easily Deploy and
Configure Aruba Beacons
Deploy using one
of the two options
Battery powered and wall mounted
USB powered
Configure beacons
on location using the
Aruba Beacons
mobile app
Remotely Manage
Beacons in
Meridian Editor
Cloud-based
Centralized location for beacon status
Battery power, level, campaigns
Managed BLE beacon infrastructure for indoor mobile engagement
Battery powered
Bluetooth Low Energy (BLE)
Aruba Beacons Aruba 802.11ac Wave 2
with integrated beacon
Aruba Meridian
mobile app and beacon
management platform
Beacon Analytics to Gain Deeper Knowledge of Resource Utilization
Same platform for beacon management,
campaigns and analytics
Presence analytics can be recorded based on
much smaller distances in terms of presence
CONFIDENTIAL © Copyright 2016. Aruba, a Hewlett Packard Enterprise Company. All rights reserved
Aruba Mobile
Engagement Differentiators
Multiple Engagement Touch PointsIncorporates both mobile app, guest Wi-Fi portal, and browser-based platforms
Indoor positioning for iOS and AndroidAruba Beacons deliver precise indoor navigation
and push-notifications for mobile engagement
Enterprise-Grade Solution Management ToolsEnterprise-grade backend management tools for
mobile apps and beacon hardware that scale
Complete, In-House SolutionLess vendors, less headache. Aruba
products compliment instead of complicate.
RETAIL
Decreasing shopper
frustration and freeing up staff
to answer high-value
questions
HOSPITALITY (HOTELS, RESORTS, CASINOS)
Improving online hotel review
scores and gaining a greater
share of wallet
HOSPITALS
Reduce patient stress and
educate patients about
complementary services
AIRPORTS
Increase traffic to tenants’
businesses and increase
traveler satisfaction
CORPORATE CAMPUSES
AND UNIVERSITIES
Help employees, students
and guests
navigate offices with many
meeting rooms, classrooms,
offices and open workplaces
SOLUTION: WI-FI ANALYTICS TO INFORM OPERATIONS
ALE
Unified Context for each
user (Username, IP,
MAC, device type, Apps)
Real-time location and
Context decoding engine
High performance
Northbound APIs (publish/
subscribe, polling)
12 3
Seamless, secure
connectivity to
analytics platforms
4
Insights Into
Your Customers
Capture conversion rates
Know what sites and products
customers are browsing
Understand shoppers
path thru the store
RETAIL & HOSPITALITY
Informing real-estate
investment, on-site
marketing, and store layout
Gracias