MOBILE ENGAGEMENT

For VODAFONE

NOW TV

How Can Vodafone Create a Customer Centric Experience in the

Public Sector

| 2

Our Approach

mGage is a global mobile engagement provider. With more than 15 years of mobile marketing and customer care experience we deliver billions of

monthly mobile messages. Our SaaS, cloud-based technology, enables brands to intelligently personalise mobile communications for the omni-

channel consumer. Our platform provides reach across mobile touchpoints, including text message, app push notification, voice, and email

| 3MOBILE CHANNEL ENGAGEMENT

What We Do

Customer

Management

mCRM &

EngagementCustomer

Acquisition

mCRM Mobile Messaging Payments

Create and manage your own messaging

campaigns using Communicate Pro.

Track customer behaviour, identify your

valuable customers and incentivise.

Reliable carrier grade messaging

solutions to drive brand awareness,

improve customer service or acquire new

customers.

Unlock mobile payments functionality for

your customers with our suite of mobile

payment products.

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Broadcast MessagingOpt-in Member

Management

2-way Campaigns

Message Delivery Platform

CommunicatePro Campaign Mgmt

- Multi-format messaging (SMS/MMS/IP)

- Connectivity Resource Management

- Service Subscription Management

- Message Queuing Management

- Aggregator Functionality

mGage API - Carrier/IP Messaging Connectivity

SMS MMS IP and OTT Messaging

Email Voice Out-dial Push

Connect APIs

Visualize Analytics and Retargeting

- Data visualisation and granular reporting - Behavioural retargeting

Access functionality

through easy,

modular GUI or

robust, open APIs

Effective and rich

engagement

mechanisms

Platform processes

2B global cross-

channel interactions

per month

Cross-channel view

and personalization

functionality

Multi-channel: 7

channels from 1

platform, including

carrier direct

connections (Tier 1)Social Media

Over 15 years of operation, we’ve built an enterprise-grade mobile engagement platform

that spans 7 channels

1 platform reaching 7

channels to ensure

you communicate

with your consumers

at the right time and

place

Easy-to-use interface

that supports complex

functionality from LBS

to List Management

to Passbook

distribution

Integrated reporting

for campaign

performance and

cross-channel

attribution and

optimisation

CUSTOMERMMS

RETAIL

LOGISTICS

FINANCE

TRAVEL

Marketing and

Customer CareConsumers

11

SMS

PUSHEMAIL

IP MESSAGE

VOICECOMMUNICATE

PRO/CONNECT

MOBILE

IDENTITY

LB

S

AN

ALY

TIC

S

Platform and Channels

SOCIAL

Our products enable enterprises to access 7 mobile channels with 1 platform

Visualize tracks end-to-end mobile engagement to provide actionable

insight

Custom and Manual report exports delivered right to

your email inbox.

Conversion attribution by Campaign which allows

Enterprises to allocate budget according to the

most effective channel.

Enterprises can view revenue generated as goals

are achieved

One dashboard with high level insights that enables

marketers to easily identify optimisation opportunities

How Public Sectors can use closed loop tracking data, to build

engagement with consumers

Did you know?

Downloading our app is

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fraud. Get it here:

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• PROVIDE OFFER VIA

SMS WITH LINK

• Track click-through rates on web links received via SMS

• PROMOTE MOBILE

COMMUNITY THROUGH

MOBILE SITE

• Incentivise customers to opt-in to receive personalised alerts and offers

• COLLECT

USER DATA

• On click, Visualize collects users’ handsets (among other data).

• SEND RELEVANT

MESSAGE

• Targeted campaigns lead

to higher engagement

Public Sectors Can Use The Data To Build Engagement Resulting In Increased Roi

Our iPhone app is free!

And it’s a great way to

check your balances on

the go! Get it here:

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USER CASES

| 9Direct Billing

Appointment reminder

Customer is reminded of

an upcoming appointmentCustomer is contacted to set

up a routine examination

Hi Sarah,

This is a reminder that you

have an appointment

tomorrow at 10am to see

Doctor Lee @ St James

Practice. If you can no

longer make your

appointment, please contact

us on 0207 324876

Hi John,

You are now due for your

routine dental examination.

Please call 0207 325 768 to

arrange an appointment

Thank you for notifying us you

are running late. Your

appointment was at 9.30am, if

you can no longer make this

time, please advice if you can

make one of these alternative.

Text back: 1 for 10.30 / 2 for

11.00 or 3 for 11.30 OR text

back with a suggested date

and time and we will confirm

within 8 hours.

Customer is given the opportunity

to alter an appointment

| 10Direct Billing

Bills Reminder and

Payment confirmation

Customer is reminded of an upcoming Customer receive a payment

confirmation

Hi Marie,

Your latest energy bill is

ready for you to view online.

Your account balance is

£167.79 in debit.

You can pay your bill online

or by phone on 0207 324876

Hi John,

Thank you for paying your

bill of £167.79. You no

longer have an outstanding

balance.

For more information about

your account please login.

| 11Direct Billing

Balance request Customer send a keyword to a shortcode

number

Customer receive account details

information

BAL

2256

Account number ending 325

Balance: £1,500

Savings Account: £2,547

Credit Card: £500 avail

credit

Please identify by

sending your 4 digit

PIN number

| 12Direct Billing

Donations Each month customer donate to charity with a monthly text that goes down as a donation

Confirmation receipt after

donation has been skipped

FREEMsg: As a regular

SMS supporter of Charity X,

your donation will be taken in

24 hours. Reply SKIP to skip

this month’s donation

FREEMsg: You have

skipped this donation to

Charity X. We will text ahead

of your next scheduled

donation. Thanks for your

ongoing support. For more

info visit www.charity.co.uk

FREEMsg: After 3 skips, we

have stopped your regular

donation. Te re-subscribe,

reply YES2SMS to 87474.

Thanks for your support.

For more info visit

www.charity1.co.uk

After 3 skipped donations the

customer will have to re-subscribe

Before they receive their

charged donation message,

they receive a free message

that warns them they have the

ability to skip the donation

THANK YOU

Stay in-touch with the latest technology and services to fuel your business at

www.mGage.com or contact us at uksales@mGage.com