mobile & youth engagement
DESCRIPTION
TRANSCRIPT
Mobile &Youth EngagementLisa Foote & Curt Prins
Unsummit | 26 June 2010
Biographies
Lisa Foote, President | MixMobi• Innovation enthusiast• Corporate refugee, VP at CapitalOne
Curt Prins, Executive Director | District 202• 16 Years in Technology Marketing & Nonprofits• D202 empowers LGBTA youth ages 13-21• D202 earned a 2010 Dot.Org Award for
leveraging technology to engage youth.
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
What we’re covering1) Research on youth & mobile phones2) Talk toys & tools3) Take a peak at our first campaign4) Review @#$%! moment how we adapted5) Results from the changes6) Open discussion7) Questions?
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Research• Youth’s lives are integrated with technology• Over 78% have mobile phones (Pew Research)• Guess the average teen SMS volume/month?• They send/receive 2,272 (NYT-AT&T)• Over 73% use Social Media (Pew)• Compared to 40% adults ages 30+
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Mobile Toys & Tools
• First experimented “Toy”: FrontlineSMS– Built for NGO’s in developing world
– Hardware based & remarkably slow
• Moved to SaaS Platform: MobileCause– Initially for text2give—Raised $15K
– Added SMS Broadcasting Tools—built a list of 2K
• Mobile Web Platform: MixMobi– Integrated for education
– Later use for fundraising
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
First campaign
• Goals for the effort:– Youth email and SMS list building
– Introduction to greater LGBT community
– “Guinea pigging” youth for an adult version in Fall
• Tools:– MobileCause for broadcast & list building
– MixMobi for education & enrichment
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
First campaign
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
70’s Sitcom Tune:
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
“Who can turn the world on with her smile?”
Text “MARYTYLERMOORE” to 27138
Text “MARYRICHARDS” to 27138
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
First @#$%! campaign
• Faults were not technically based• 13-21 year-olds not mobile—transportation-wise• Our locations were in a circular path around
Minneapolis/St. Paul• 13-21 year-olds need greater incentives to act• Keep it simple and brief
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Remedy
• Focus only on the area within Twin Cities—Loring Park during Pride Weekend
• 7 Locations with easier hints• Beefed up prize money• Invited general community
to participate—sans prizes• Added other organizations to
introduce youth to them
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Results
• Over 250 participated—20% were adults• 86% of the participants were new to D202• Strengthened relationships
with key partners• Raised over $500 (unsolicited)• Recruited 20 new volunteers
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Open discussion
• How to implement do you best mobile in your organization
• Understanding your audience• What’s a fad?• What’s here to stay?• How do you integrate mobile into other efforts?
Mobile & Youth EngagementLisa Foote & Curt Prins | Unsummit 2010
Questions?
Thank you!