mobile wave group plc - mobile customer engagement

8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement

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MobileWave Group plcIntegrating mobile, loyalty and commerce for customer engagement

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Copy @ MobileWave 2011

Table of Contents

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q Corporate Introductionq Illustrative Loyalty Feature Sets

- Personalized In-App Content Delivery

- Deep Social Media Integration

- Actions Saved to Customer Profile

- Easy Mobile Transactions

- Automated Credits

- Bespoke Gamification


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We offer a comprehensive platform for mobile customer

relationship management

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Headquarters:

Mobile AppsTechnology

71 Gloucester Place,

London, W1U 8JW,United Kingdom

Offices:London, Noida, Palo Alto

Loyalty PlatformEngagement

Creative DesignExperience

Data AnalyticsMeasurement


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Copy @ MobileWave 2011 5

With proven management(In-depth: http://www.mobilewave.com/about/leadership )

Amit Goenka, CEO Ariose Software and Head of Engineering: Amit brings close to fourteen years of experience andaccomplishments in leading positions in software development. He has extensive experience in driving products and solutionsfrom concept to actual product delivery. Prior to MobileWave, Amit was Engineering Manager at iPolicy Networks where he

was the lead manager for development of the enterprise series of security appliances. He has an extensive knowledge of

networking & security protocols, mobile and value added services, embedded systems, device drivers across variety of operatingsystems. An engineering graduate from BITS-Pilani, Amit brings to Ariose Software a unique blend of software product andservices experience.

Steve Herne, Controller: Steve is a Certified Accountant (ACCA) and is responsible for all accounting and financial mattersfor MobileWave. Between 1971 and 1976 he was an accounting and audit clerk with Owen, West & McGregor. He wasappointed European Accounting Manager for Measurex International Systems Ltd until 1980 when he moved to Foster

Wheeler as Internal Audit Manager (based London and Milan). In 1982 Steve joined Motorola, where he held severalpositions up until 2005, including the role as UK Finance Director during 2000 to 2002 and CEE Director of Finance &EMEA Corporate Finance Director between 2002 and 2005. In 2005 he joined Bishop Cavanagh Ltd, a leading softwareconsultancy in the banking industry.

Arthur Holcombe, Chief Revenue Officer: Arthur has an accomplished track record building and scaling businesses in the

Internet, CRM and mobile wireless sectors. Prior to MobileWave, Arthur was Co-Founder and CFO of CoordinateTechnologies, a China based Telecom VAS Company servicing China Mobile and China Unicom and providing wireless dataconnectivity services to over 20 global leading Telecom Operators. Prior to that, Arthur was a Co-Founder and Sales Directorfor Coremetrics, a Web marketing optimization and customer analytics platform that was later acquired by IBM. Arthur startedhis career in China where he built up the Dow Jones Online Interactive Services division. Arthur is tri-lingual, and speaksEnglish, Spanish and Chinese.

Kurt Pakendorf, Director and CEO: Kurt has 20 years of extensive multinational business and legal experience across abroad range of industry sectors, including operations, regulatory activities, M&A, software and services. Most recently Kurt was

Vice president & General Counsel at Havok, an Intel owned and separately operated company, where he was a member of theManagement Team and was responsible for the companys legal activities and supported corporate development, the salescontracting process, alliances, marketing, business development, human resources, facilities and information systems andmanaged and protected Havoks patent and trademark portfolio. Prior to Havok Kurt was the Assistant General Counsel of i2

Technologies, Inc. (NASDAQ: ITWO), a public supply chain software and services company based in Dallas, Texas, USA.

Rory Stear, Executive Chairman: Rory is the Executive Chairman of Flambard Holdings, a privately held internationalinvestment company. He is the co-founder of the award winning Lifeline Energy (formally Freeplay Foundation). Stear hasextensive experience in building businesses, corporate social responsibility, raising capital and leading organizations. He hasoperated globally for the last 17 years especially in the USA, UK, Africa and Asia.Stear was named an Entrepreneur of the

Year by BusinessWeek Magazine in January 2000 and was featured in the Agenda Issue of Fast Company; was a 2007 TIME/CNN/FORTUNE Principal Voice and a 2007 TIME "Hero of the Environment". He is a recipient of the Theodor Herzl

Award from the Jerusalem Fund and twice traveled (to the USA and the UK) as a member of delegation with then SouthAfrican President, Nelson Mandela.


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Helping brands enhance their business via the mobile channel

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100+ Global CustomersEurope, India, USA

40+ Dedicated Engineers120+ Mobile Solutions

Cloud & Mobile


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We believe mobile fundamentally changes how we engage our

world

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We are a mobile technology Company with our own customer loyalty and analytics platform.

Mobility and information enhance our intimacy with the brands we most admire.

BusinessFood

Deals

Purchase

Leisure

Travel

Community

Shop


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Data shows mobile engagement is transactional and local

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Is a highly relevant consumer marketingopportunity with vast potential

Hyper-Local + Commerce

of consumer spending is donewithin 15 miles of home(Piper Jaffray)80%

of people would be happy to receivemobile alerts from retailers theyalready have a relationship with50%

management requires proper engagement,promotion and processing tools

Successful Mobile Relationship

Customer Registration

Merchant Locator

Promotion Delivery

E-commerce

Store Voucher

Social Networking


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Users seek smart tools that add value in their daily life

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Brand marketing is no longer unidirectional.

Engaging consumers and incentivizing them to interactwith brands through utilities such as games, loyalty

schemes and deals is essential for success.

Purchase

Comment

Share Gamify

Register

Once

Get on withactivities

Contextual

Communication


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That can be integrated into a great App!

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LoginRegister / Personalize

ProcessBarcode / CC

DealsPoint of Sale / Nearby

DiscussSocial Media

Earn PointsLoyalty / Virtual Credit

ReceiveContextual Alerts

SurveyGain Feedback

Brand Engagement

Consumer Engagement

- Geofencing Opt-in mobile alerts / SMS(Near Store Offers and Points)

- App Surveys with rewards

- Social media tools (Facebook)

- Personalize leveraging analytics

- Purchase, receive online voucher

- Order product or service and collect- Present Bar Code to transact / receive

- See personal history

- Share to Facebook / Twitter

Registration

- User Credentials (+ CC)

- Profile (Preferences; Points)

- Unique Barcode

- User History

Content

- Specials

- Products / Services

- Mapping / Locations

- Community / Learning


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With insight to measure mobile customer behavior

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MobileWave provides reports that aggregate and display visitor location, browsing and purchasing activity

on the mobile app. Powerful user analytics help brands optimize customer engagement strategies andrefine product promotions and displays.

Mobile Application User Activity Report:

Totals by Period End Month-to-Date Jan-12 Dec-11 Nov-12 Oct-11 Sep-11

App Downloads 31,044 24,020 16,504 9,740 3,653 -

Customer Registrations 8,978 6,457 4,062 2,146 805 -

User Sessions 63,885 38,453 15,564 4,120 687 -

User Transactions 24,552 14,231 4,942 1,226 111 -

Revenues 159,585 92,499 32,121 7,970 725 -

Loyalty Points 452,431 328,288 115,857 28,797 7,170 -

Facebook Shares 13,273 8,433 4,077 1,464 418 -

Survey/Promo Responses 31,172 24,340 16,825 10,061 4,312 -

Total App Minutes 323,710 245,368 85,146 16,480 2,747 -


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A sample of our 100+ mobile client solutions

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Client: SnapDeal features daily deal coupons

at unbeatable prices. What App does: Cross

platform mobile App that would help increase

deal volume by enabling users to view andrespond to deals via their mobile based on

their current city

Client: Tata Sky is a leading Direct-to-Home

service provider in India, offering DVD quality

picture and CD quality sound along with new

age interactive services.

What App does: Application allows the user to

browse and record shows via the app.

Client: MakeMyTrip.com, Indias leading

online travel company was created to

empower the Indian traveller with instant

booking and comprehensive choices.

Client: Hungama Mobile is now the largest

aggregator, developer and publisher of

Bollywood and South Asian mobile and digital

entertainment content in the world.

Client: Goom Radio is a digital radio-style

entertainment source for mobile and Internet

radio listeners.

What App does: This mobile application

provides a online radio.

Client: Yatra.com is Indias leading online travel

company. It provides information, pricing,

availability, and booking facilities for domestic and

international air travel, railway reservation, hotelbookings, holiday packages, buses, and car

rentals.

Client: Staples the worlds largest office

products company, is committed to making it easy

for customers to buy a wide range of office

products.

What App does: The mobile application .

Client: Pay TM is a direct-to-consumer initiative

of Pay TM Mobile Solutions a leading provider ofmobile commerce services in India.

What App does: The first mobile payment

application in India Allows users to pay through

their card using the handset application.

Client: Manupatra is the leading law publisher

and provider of legal, taxation, corporate and

business policy databases in India. What App

does: Allows lawyers to search through last 100

years of case law history

Client: Atlanta Montessori school in Buckhead

offering private education for primary school

children. What App does: Provide comprehensive

information about School (Calendar, Events,

Communication).


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Table of Contents

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q Corporate Introductionq Illustrative Loyalty Feature Sets

- Personalized In-App Content Delivery

- Deep Social Media Integration

- Actions Saved to Customer Profile

- Easy Mobile Transactions

- Automated Credits

- Bespoke Gamification


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Personalized In-App Content Delivery

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Charlie

1User segmentation report defines

target audience for personalized in-app

mobile campaign

2Personalized promotion served to

app home screen

3Customer opens promotion and is

reverted to a mobile coupon with an

offer and redemption rules

4Customer can save redeemable

voucher to profile and produce it at the

store till

Driving customer retention

Home

WelcomeBack

Charlie!Buyoneofour

featuresaladsandWina

FreeDrinkToday

YesPlease

1FREECOFFEE

Code:PY6NW4

Limit,onecouponperperson,one

itempercoupon,notbesoldor

givenawaybyanythirdparty,

Usedbefore

February27th,2012,5:00pm


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Deep Social Media Integration

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Charlie

1Charlie completes a purchase and

automatically generates a loyalty point

which is stored in his profile for future

redemption

2Charlie is offered option to offer a

Facebook friend a coupon.

3A link is posted with message on Face

book that a Friend can click directing

them to the brands website where offer

is displayed.

Driving Customer Acquisition

SignUp

Great!

YourpaymenthasgoneThrough.

Youjustcollected10points.40morepointsandyouearnfreea

drinkonus.

Whynotshareitwithafriendandletthemalsowinafree

drink?

Home


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Actions saved to a Customer Profile

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Charlie

1Profile conveniently displays a history

of Charlies purchases as well as his

corresponding loyalty points.

2The profile also allows for Charlie to

spend his loyalty points and redeem

awards.

One Click mobile repository

Profile

Details

Messages

Offers

Points

History

Favourites

Home

2

3

15

9

7


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Easy Mobile Transactions

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Charlie

1Mobile app integrates with relevant

ePOS payment gateways, QR Bar code

readers and can utilize prepayment

merchant account to enable mobilee-commerce.

2 User can transact and be issued mobilereceipts that can be presented to collecton purchase.

Simple payment execution

TotalAmount$60

BillE-Receipt

TransacXonInfoPurchasedby:CharlieSmith

PaymentType:Credit

Type:VISA

Amount:$60.

ReceiptCode:2095423

StoreID:1188390

ok

Pay Cancel

ItemA $20

ItemB $20

ItemC $20

HomeHome


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Automated Credits

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Charlie

1Introduce game mechanics into the

customer loyalty program by

incorporating levels and associated

rewards for each successive purchase

2User makes a purchase

A loyalty credit, consistent with the

brands existing loyalty program is

applied to the user account.

23The App signals when a level has

been achieved, triggering a voucher

that can be redeemed at the store.

Turning purchases into rewards

YouareaGoldmember

with18totalpoints

MyRewards

RewardClasses:SilverGoldPlaNnumDiamond

5Starsearnedtowardsyournextaward,

youneed1morestarforaFree

HotDrink

Back


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Thank You

Contact:

Arthur Holcombe

MobileWave Group Plc

[email protected]

+44 77 8750 0416

mobile wave group plc - mobile customer engagement

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