mobile application engagement
TRANSCRIPT
Ahmet Başaran
Netmera Co-Founder & CTO
Customer Loyalty and Campaign Management
Mobile Application Engagement
About Me
Founder ofInomera Arge ve Bilişim Hizmetleri A.Ş.
Netmera.com
~20 years in software industry
Many telecom projectsSMS & MMS
Multi-channel portals
Mobile Apps
E-Commerce & M-Commerce
Mobile Application Engagement Platform
Live in 10M+ devices
World wide 2000+ customers
Smart Phone Revolution
Smart phones are connecting the world. Rate of adoption is;
2x faster than the internet
3x faster than the social media
10x faster than the pc
Apps are ruling this new world
Average time spent using smart phones per day: 2 hours 38 min.
Apps are ruling this new mobile world
Mobile Apps sales
account for
40%of total online sales
Mobile is always relevant!
Welcome to London! You can get your rental car from our office at level 1!
Don’t forget to redeem your points today, before they expire.
Show is about to start! Time to get your place and a nice coffee.
Build A Relationship
Don’t deliver messages, build a relationship
•Take your place there with an app!•Ensure it gives value to users•Be engaging and interactive
Nail your app in there!
71% make product searches on mobile devices54% abandon in store purchasing to check product data online
53% smart phone users purchase from mobile devices
56% likes location based offers57% use smart phone to look for
vouchers
71% use their smart phone to check new products (Window shoppers)
Collect customer data from every channel and create a “unified experience”
Find the right person
Depend on users in-app behaviors such as:
•Open rates•Time spent in app
•Purchasing frequency•Events happening in
your system
Use their own preferences:•Demographics•Interests•Mobile devices•CRM Tags
Location•Geo Location•Geo Fences•Micro Location
Autotrigger your messages based on:•In-app user actions
•Events happening in your system
Create a message
Reach your users with:
Regular push campaigns• Add parameters•Custom sound•Badge increment•Vibration
Rich push campaigns•Insert images•Links•Maps•Video etc…•Store them in push inbox
Pop-ups•Reach even opt-out users•Design pop-up size based on your needs•Insert rich media
Analyze
Campaign Analytics•Success rates•Push open rates•Click through rates•Device info
App Analytics•App open rates•Time in app•Install rates•Customized action rates
Beacon Analytics•Real time user detection & reporting•Measure in-store user behaviour
Does it work?
41% more app opens
on average with push notifications
92% more daily active users
on average with push notifications
4x better push response rate
when better targetedCompared to broadcasted push notifications
This data is obtained from 1852 mobile apps that use NetmeraGraph belongs to a live media app
Tip 8: It is not complicated
Keep it simple:• Finding and purchasing
products• Completing the basket• Payment steps
Tip 5: Love at first sight
85% of mobile product searches turn into purchases on PC or in store
WHY NOT MOBILE?Use bigger images
Tip 7: Good relationships are built on trust
57% of smart phone users say they would purchase from their phones if it was more secure
Payment Security• Pay at the door• Mobile operator billing
Personal info security• Registration steps
CouponsVouchersSpecial discountsGive awaysFree shipment
RemindersAlerts
Tip 10: Push her a little
Remind them their abandoned carts!
Tip 12: Hold her hand
Keep in mind:
54% smart phone
users use mobile phones while they are in store!
• iBeacons• Geo Location & Geo
Fence• In store maps
How It Works
Beacons:• Bluetooth Low Energy Devices• Notify nearby devices• Micro location (cm’s to 60m)
Netmera SDK:• Enables app for beacons • Pick up & process beacon signals• Trigger notifications sent from Netmera Platform
Netmera Platform:• Real-time• Collect & analyze beacon signals• Combine with segments & targeting• Trigger notifications
Beacon Use Cases
Sales PromotionsStore magnetSpecial offersCross sell
Engagement and loyaltyWho is in the store?Self service infoGamificationLoyalty card
Post sales & PaymentPayment type promotionMobile payment
Questions?
Twitter: tr.linkedin.com/in/ahmetbasaran/
Linkedin: @abasaran