media, sponsorship & content marketing opportunities · 2015. 1. 28. · light weighting best...

Media, Sponsorship & Content Marketing Opportunities

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What Is Production Point?

Production Point is the must-have comprehensive information platform providing oil & gas production professionals with play-specific case studies and technical reports to help them cut costs and optimize production.

Using conference presentation videos, data analysis and insights from production specialists, Production Point offers members the latest innovations in artificial lift selection, minimizing downtime, facilities design and using automation to improve production efficiency. Our solution-based content is job-function specific and drives down into the technical details to aid decision making at all stages of the production life cycle.

Production Point is produced by London Business Conferences Group, a market leader in delivering world-class business conferences and information products, and parent company of the American Business Conferences and Canadian Business Conferences brands. Our products provide highly focused, practical content that delivers on the detail.

If you want to engage with Production Point ’s highly specialised audience, we offer a comprehensive range of ROI-driven and bespoke digital media, sponsorship and content marketing opportunities to suit your exact business needs.

Production Point targets specific strategic, decision-making and influencing job functions with relevant, practice-based case studies and analysis that helps them deliver excellence in oil & gas production.

Covering Essential Production Topics:

• Selecting And Optimzing Artificial Lift Techniques• Using Automation To Cut Costs And Increase Production• Scaling, Corrosion, Paraffin, Solids And Sand Control• Minimizing Downtime• Whole-Life Well Production Maximization• Facilities Design For Optimum Production• Cost-Cutting Strategies• Managing Emissions• Emerging Technology

Reach An Audience Of Key Decision Makers & Technical Influencers

Case StudyStrategic Decision Makers Technical Influencers

VP Business Development Senior Production EngineerExecutive VP, Operations Senior Artificial Lift Specialist

Global Oil & Gas Segment Leader Facilities & Construction EngineerManager Business Development Engineering ManagerDirector, Natural Gas Exploration Operations ManagerSenior VP Operations – Domestic Exploitation Manager

VP, Wellhead Processing Chemical EngineerWater Engineering Advisor

CEO 16%

COO 10%

Senior Production Managers & Vice Presidents 41%

Senior Operations Managers & Vice Presidents 34%


An Essential Part Of Your Marketing Mix

Unlike traditional trade journals, Production Point offers a 100% focused content mix built for end users, guaranteeing a highly relevant audience and helping you to obtain qualified sales leads.

We understand your business objectives are unique, so we will design a bespoke digital package built around your requirements to best help you engage with our audience of oil & gas production specialists.

There are media and content marketing opportunities to suit all levels of involvement and budget, plus the opportunity to add on a range of extra components spanning the website, app, community and events to ensure you reach your business goals.

Production Point’s media and content marketing opportunities can also be integrated with event sponsorship to deliver you a 360° marketing engagement package across live events, digital content and mobile platforms.

Media, Sponsorship & Content Marketing Options

Our content marketing team is experienced in knowing what will appeal to the technical learning requirements of our audience of lightweight automotive materials specialists. We work closely with clients to produce advertising and content packages that are tailored to suit their needs – with the impact that only Production Point can deliver.

Oil & Gas influencers and decision makers

10,000+Attendees of LBCG’s FOCUSED Oil&Gas events each year

Target

75,000


Website & App Advertising Opportunities

Production Point offers a suite of advertising options, from strategic high-level sponsorship to targeted packages that help you drill down to specific content categories. With packages to suit all budgets, Production Point is the perfect choice to deliver your message to a targeted audience of production specialists.

PREMIER PARTNEROur headline sponsorship package for companies seeking high visibility and close association with light weighting excellence. Engage with the entire audience and raise awareness of your brand, promote products and educate the market.

Options Include:

• Homepage & Email leaderboard adverts • Full-page advert within the

Production Point app• Content marketing piece online• Enhanced supplier directory listing • Case study video or content piece

APP PARTNERFor companies seeking maximum exposure across the Production Point app platform. A mobile-focused package ideal for product promotion, market education and brand building.

Options Include:

• App index page advert• App loading advert• Push notifications – send your message to all app users*• Single-page advert within app

* Two notifications per month

CATEGORY-SPECIFIC ADVERTISING PARTNERFor companies that want to be associated with a specific product or service. Your adverts will appear online and in the Production Point app against relevant topics, making this the ideal option for product promotion and brand building.

Options Include:

• Leaderboard adverts on specific category or topic pages

• Email adverts to drive traffic to sponsored page• Content marketing article online• Full-page content marketing piece within app

LEADERBOARD ADVERTSHeadline advertising slot appearing on homepage and all available leaderboard slots across run of site and email newsletters.

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MPU WEB ADVERTSProminent advertising slot on homepage and all available MPU advertising slots across run of site.

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Call today for your quote

(1) 800 721 3915


CONTENT MARKETING PARTNERA high-profile content marketing package for companies that want to engage with the entire audience to raise awareness of your brand, promote products or educate the market. Our dedicated team will work with you to create compelling content that is solutions-focused and delivers genuine value to end users.

Options Include:

• Content marketing articles that position you as champions of best practice

• Homepage & email leaderboard adverts to drive traffic to your content

• One full-page advert within the Production Point App

• Enhanced supplier directory listing• Case study video to enhance user engagement

CATEGORY-SPECIFIC CONTENT MARKETING PARTNER For companies that want to be seen as thought leaders on a specific content category across Production Point’s website and app. Deliver your content to a focused audience with a targeted content marketing article.Options Include:

• Focused content marketing article online• Full-page content marketing piece within app• Adverts on specific category or topic page to

drive traffic to your content • Email adverts to drive traffic to your content

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Content Marketing Options

Take advantage of content marketing opportunities and be regarded as a thought leader and champion of automotive light weighting best practice. All Production Point content marketing opportunities deliver genuine editorial value to members. To ensure your content adheres to the quality standards of Production Point, our specialised editorial team will work with you on delivering real benefit to end users and maximizing return on your investment.


(1) 800 721 3915



TARGETED LIVE WEBINARS Engage light weighting specialists and be regarded as a thought leader on a specific topic. Our team will work with you to identify discussion topics and how best to promote your products and educate the market.

Options Include:

• In-depth consultation on webinar theme • Branded email campaign to drive attendance of

qualified sales leads• Lead-generation report on webinar attendees

CONTENT MARKETING VIDEOPromote your products, services or educate the market to our job-function specific audience with a targeted marketing video. Options Include:

• Client-created case-study driven video• Email, app and web adverts to drive traffic to

your content

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CASE STUDIES/PRODUCT SHOWCASEGain maximum marketing reach for your products and services with a bespoke case study or product showcase on the Production Point website and app.

Options Include:

• Custom case study or interactive product showcase• Dedicated content creation team will help

you achieve maximum engagement with the Production Point audience

• Email, app & web adverts to drive traffic to your content

WHITE PAPER DISTRIBUTIONGain maximum exposure for your white paper research and ensure it reaches an audience of senior decision makers and influencers. Offer thought leadership and market education to Production Point members.

Options Include:

• Client-created white paper, published in a searchable format on Production Point

• In-app executive summary• Email, app and web ads to drive traffic to

your content


(1) 800 721 3915


Supplier Directory Listings – Annual Listing

Raise your profile by joining our extensive fully searchable supplier directory. With options to suit all budgets, be seen by a job-function specific audience of potential customers.

HEADLINE DIRECTORY LISTING Top of directory page in a specific category.

• Company name• Logo • Value proposition/products and services • Contact details • Fully branded directory listing with video or

commercial slides

PREMIER OR ENHANCED DIRECTORY LISTINGImproved visibility offering greater marketing options.

• Company name• Logo • Value proposition/products

and services • Client list

STANDARD DIRECTORY LISTING Complimentary for all supplier members.

• Company name• Short description of services

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(1) 800 721 3915


Headline Sponsor

Offers the highest level of visibility and profiling at the event, an excellent way to engage the entire audience.

• Lead Sponsor Branding: Prominent branding, pre event, onsite and post event

• Keynote Speaker: Keynote presentation of the congress to position you as the leading authority alongside the industry experts

• Conference Chair: Opportunity to nominate a senior representative to chair the event

• Host A Key Networking Session: Become the official hosts of a key congress networking activity

• Exhibition Stand: Preferential choice on your strategically placed booth in networking area

• Literature Distribution: Drives sales enquiries• Media Partner Access: Networking opportunities

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Category Sponsor

Offers a supporting partnership providing an effective way to align your service, technology and/or product innovation with a specific topic stream.

• Partner-Sponsor Branding: Key branding relating to your category/session partnership; pre event, onsite and post event

• Thought-Leadership: Presentation aligned with the relevant agenda session (subject to editorial approval)

• Exhibition Stand: Take advantage of one of the limited booths in the networking area

• Literature Distribution: Drives sales enquiries

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Co-Sponsor

Offers a good initial association with the event with the opportunity your company to join the speaker faculty, perfect for companies looking for cost effective profiling and visibility.

• Co-Sponsor Branding: Key branding relating to your status a one of our limited co-sponsors; pre event, onsite and post event

• Thought-Leadership: Opportunity to deliver a short presentation (subject to editorial approval)

• Exhibition Stand: Take advantage of one of the limited booths in the networking area


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Gold Sponsor

Offers visibility and profiling at the event, a proven way to raise awareness of your company to the whole conference.

• High-Level Sponsor Branding: Elevated branding, pre event, onsite and post event

• Host A Breakfast Or Lunch Briefing: As the host of a key networking activity, delegates will receive individual invitation to join with your specific branding and message

• Thought-Leadership: Presentation aligned with the relevant agenda session to target your message

• Exhibition Stand: Preferred choice on your strategically placed booth in networking area


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Get The 360° Marketing Package

Integrate Production Point’s media and content marketing with event sponsorship to deliver you a 360° marketing engagement package across live events, digital content and mobile platforms. Additional event sponsorship options include:


(1) 800 721 3915


Production Point Advertising Enquiry Form

Please send your enquiry form to our Customer Service Team and one of our

sales agents will contact you shortly:

Email: [email protected]

Should you have any enquiries or if you would like to request more information

please contact our friendly Customer Service Team on (1) 800 721 3915

What Happens Next?

I would like to know more about: Contact details

First Name

Job title

Company

Address

Contact number

Email

ZIP/Postal Code

Last Name

Country

Title

I am also interested in Events Sponsorship:Other Sponsorship:

We pledge to call you within 24 hours of receiving your enquiry.

We pledge to call you within 24 hours of receiving your enquiry.

Media, Sponsorship & Content Marketing Options

Premier Partner App Partner

Category/Topic-Specific Content Marketing Partner

Standard Web Ads

Leaderboard Ad – run of site

MPU Web Ad – run of site


Supplier Directory

Content Marketing Video

Sponsored Case Studies/Product ShowcaseContent Marketing Partner

Category-Specific Content Marketing Partner

Targeted Live Webinars

White Paper Distribution

Premier Directory Listing

White Paper Distribution

Headline Directory Listing Standard Directory Listing

Headline Sponsor Category Sponsor

Gold Sponsor Co-Sponsor

media, sponsorship & content marketing opportunities · 2015. 1. 28. · light weighting best...

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