social marketing opportunities
DESCRIPTION
Social Marketing Opportunities. Pacific NW forests. “Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” -- Franklin Delano Roosevelt. NNRG exists because healthy working forests are essential to our world. - PowerPoint PPT PresentationTRANSCRIPT
Social Marketing Opportunities
Pacific NW forests...
“Forests are the lungs of our land,
purifying the air and giving fresh
strength to our people.”
--Franklin Delano Roosevelt
Our mission
NNRG exists because healthy working forests are essential to our world.
Our mission is to use the marketplace to restore forests and local economies
Our goals
Increase the number of acres certified under the
Forest Stewardship Council certification system
Provide the tools and information that landowners
need to sustainably manage their forest
Improve the economics of sustainable forest
management by building market opportunities
“Unless someone like youcares a whole awful lot,Nothing is going to get better. It’s not.”
--Dr. Seuss, “The Lorax”
Ecosystem Benefits•Fish and wildlife habitat
•Clean air and water•Biodiversity•Food and fiber
Small forest land owners
Maya Pearl,youngest forester at Highgrove Forest, Grays Harbor County, Washington
Economic Benefits•30% of WA’s timber harvest•Entrepreneurial•Underutilized resource
Small forest land owners
•Raise our profile•Publicize thought leadership• Increase our membership
•Currently, 175 members•160,000 acres
•Raise money•Foundations•Government agencies• Individuals
Goals for Social Media
Project ideas for Social Media
• Promote fundraising and community event on May 10th
• Generate buzz around successes: • Grant awards• New certifications• New partnerships
• Build a recruitment campaign to reach potential new members (forest landowners) for our certification program
• Generate buzz around opinion pieces published in local media outlets, blogs
