opportunities in affiliate marketing
DESCRIPTION
Shawn Collins of http://www.affiliatesummit.com provides an introductory look at getting started as an affiliate.TRANSCRIPT
Opportunities in Affiliate Marketing
Shawn Collins, Co-Founder, Affiliate Summit
This could be you…
Or more likely…
Growth Industry
JupiterResearch “US Online Affiliate Marketing Forecast, 2007 to 2012.”
E-Commerce Continues to Grow
eMarketer “US Retail E-Commerce Set for Growth.”
Affiliate Marketing Numbers
$6.5 Billion in Commissions (2005)
Anne Holland, MarketingSherpaAffiliate Summit West 2006
Keynote Address
Affiliate Programs at 75% Retailers
Internet Retailer “Hot 100 Retail Web Sites.”
Nearly 1/10 of Online Retail
Econsultancy “Affiliate Marketing Buyer’s Guide 2009.”
Affiliate marketers responsible for ~ 1/10 of all online sales in the UK (2008)
Promote the Trends?
Cemetery of Trend Sites
AskTheMama.com
BabyLounge.com
BallFourBook.com
7 Things for a New Affiliate Site
2-3 topics you care aboutDomain nameHostingEmail servicePatienceFind your voiceWhere to find affiliate programs
7 Things for a New Affiliate Site
2-3 topics you care aboutStaying powerAvoid flavor of the day
7 Things for a New Affiliate Site
Domain nameGoDaddy.com - $10/yearSpend no more than 20 minutesStart with one year
7 Things for a New Affiliate Site
HostingLivingDotRackSpace
7 Things for a New Affiliate Site
Email serviceAWeberRSS to emailNewslettersFollow-up series
7 Things for a New Affiliate Site
PatienceDon’t monetize right awayBuild contentMost relevant, not most lucrativeBeyond the bannerTest, test, testDon’t expect money for months
7 Things for a New Affiliate Site
Find your voiceDon’t be a journalist, be youEditorial calendarAsk the Expert
7 Things for a New Affiliate Site
Where to find affiliate programs
Who Wants to Start an Affiliate Site?
IdeasDomain
Types of Affiliates
•Podcast•Video•Email•Blog•Mobile•Deals
•Content•Data feed•Twitter•Facebook•PPC
Types of Affiliates: Podcast
Types of Affiliates: Video
Types of Affiliates: Email
Types of Affiliates: Blog
Types of Affiliates: Mobile
Types of Affiliates: Deals
Types of Affiliates: Content
Types of Affiliates: Data feed
Types of Affiliates: Twitter
Types of Affiliates: Facebook
Types of Affiliates: PPC
Contact Shawn Collins
[email protected]: @affiliatetipAIM: affiliatetipFacebook:
http://www.shawnonfacebook.comLinkedIn:
http://www.linkedin.com/in/shawncollins
Affiliate Summit East 2009
Who: Thousands of affiliate marketersWhat: The premier affiliate marketing
conferenceWhen: August 9-11Where: Hilton New YorkWhy: Learn and network
Details at www.AffiliateSummit.com
Sources
Growth Rate of Affiliate Marketing
http://blog.affiliatetip.com/archives/growth-rate-of-affiliate-marketing/
Top 5 Affiliate Marketing Opportunities for 2006
http://www.slideshare.net/affsum/top-5-affiliate-marketing-opportunities-for-2006
Majority of Top Retailers Have Affiliate Programs
http://blog.affiliatetip.com/archives/majority-of-top-retailers-have-affiliate-programs/
UK Affiliate Marketing to Generate £4 Billion in 2009
http://blog.affiliatetip.com/archives/uk-affiliate-marketing-to-generate-4-billion-in-2009/
US Retail E-Commerce Set for Growth
http://www.emarketer.com/Article.aspx?R=1005963