YourBusiness

member-exclusive sponsorships, advertising and public relations opportunities

PO Box 3607 | Lakeland, FL 33802 | (863) 688-8551 | LakelandChamber.com

2010-2011 Marketing Opportunities Guide

Trustees Memberships are designed for visionary companies interested in building business at

the highest level. The bundled benefits and top-tier recognition make this program ideal for

businesses that want to take an active role in the Chamber.

Trustees Membership Investment: $2,500

Recognition as a Trustee Member in the Chamber’s •annual Buyer’s Guide published in January

Recognition in the Trustees Section at Lakeland-•Chamber.com, the Chamber’s award-winning Web site

$500 Advertising voucher for Chamber publica-•tions

Invitation for up to four (4) company members to •attend annual Trustees Event

Four (4) pre-paid annual passes to monthly Business •After Hours events

Four (4) pre-paid passes to bi-monthly Business & •Breakfast events

Two (2) tickets to triannual Schmooze a’Palooza •Power Networking luncheons

Two (2) tickets to annual Economic Forecast Break-•fast

Two (2) tickets to Chamber Annual Meeting•

Two (2) tickets to Annual Tiger Bar-B-Q•

Two (2) tickets to annual Legislative Wrap-Up •Breakfast

One (1) use of Chamber’s electronic membership •mailing list

LEAD

CommUnity CelebrationInvestment Range: $500-$8,000

March 2011 | This celebration of diver-sity attracts business leaders and cham-pions of community for a lunch-time keynote. As the premier county-wide diversity event the CommUnity Cel-ebration attracts nationally-recognized speakers, offering memorable and inspir-ing presentations each year.

CarBQInvestment Range: $500-$5,000

November 2010 | Support your employees while you support the Cham-ber! This completely portable “CarBQ” lunch will delight your employees and show your support for the Lakeland Area Chamber of Commerce! Purchase your boxed bar-b-que lunch tickets for the entire office and drive on through! Sponsor deadline: August 31

2010 Annual MeetingInvestment Range: $5,000-$10,000

Februay 3, 2011 | The Chamber’s Annual Meeting celebrates the Chamber’s accom-plishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight.

CONNECTAn increasingly important component of marketing programs, event and pro-gram sponsorships marry public relations with tra-ditional promotion for a highly effective method that reaches key audiences and strengthens your brand. Our connection sponsorships pro-vide recognition for start-ups as well as well-established firms focused on growth. Any company can benefit from the Chamber’s many network-ing opportunities.

Business After HoursInvestment: $1,500

Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in attendance. This casual, social networking continues to be a Chamber favorite.

Luau DowntownInvestment range: $250-$5,000

April 2011 | With 500+ in attendance, this signature party becomes the largest Business After Hours of the year! Res-taurants and caterers vie for the “King of the Wing” title and attendees soak up the sun & tunes from a live band. Sponsors benefit from the events expo-sure and admission tickets for clients and employees.

Each year, the Detroit Tigers Organization helps Lakeland’s economy with an estimated $18

million boost. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, fami-

lies, staff and fans are all treated to a warm welcome each spring.

CONNECT

65th Annual Tiger BBQInvestment Range: $500-$5,000

February 2011 | This is THE Chamber event to welcome the Detroit Tigers back to their Spring Training home – for more than 60 years! Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! We expect approxi-mately 300 Tigers and their guests to attend this event with 700 Lakeland fans. Title Sponsor’s logo included on the drink mug giveaway!

North With the TigersInvestment: $2,500

August 2011 | The Chamber’s annual summer trip in support of Detroit Tigers Baseball and the economic impact they bring to Lakeland each year. Approximately 50 guests attend to meet with Tigers officials and express our support in a positive and tangible way in their city. A major advantage of this sponsorship is the exposure to the Tigers in their com-munity. This trip sells out every year!

Legislative Wrap-Up BreakfastInvestment Range: $500-$2,500

May 2011 | Each May, the Chamber hosts our Polk County Legislative Delegation to share a first-hand account of the work from session. This sell-out breakfast is a perfect way to share your brand with Lakeland’s most influential business owners and decision makers.

New Member ReceptionsInvestment Range: $250-$1,250

The Chamber’s new members are welcomed every other month with a special reception hosted by a current member. Be the first to congratulate our newest businesses!

CONNECTBG Release Event 2011Investment Range: $1,000-$3,000

January 2011 | The release of the Chamber’s Annual Buyer’s Guide and Preferred Business Directory is a ma-jor event each year. Published in January, members can’t wait to get a look at the new full-color publication! Cel-ebrate the release of this book in style - then participate in delivering them to member businesses! A great party followed by an even better networking opportunity.

Relocation PackageInvestment Range: $500-$1,200

Connect directly to newcomers to the area! With over 1,000 Relocation Packages mailed or handed over the counter to prospective Lakeland residents, your company can be one of the first to brand your expertise and service.

Business & BreakfastInvestment Range: $500-$1,500

A premier networking oppor-tunity for early birds, Business & Breakfast events add some professional development too! Each event is hosted by a mem-ber business to offer maximum exposure for a minimum invest-ment. Held in even months during 2011.

Chamber ChampionsInvestment Range: $150-$1,000

Chamber Champions vol-unteer as an extension of Chamber staff, helping new & current members become involved with programs and activities. Aligning your company with the program allows the Chamber to continue this valuable program and broadcasts your support of Chamber membership.

Lunch/Reception Sponsorship:Investment: $2,500Company name listed on signage, banner placement (company to supply banner), opportunity to distribute promotional items, display table at lunch/reception, one-half team in tournament. Lunch Sponsorship is available as a trade.

Golf Cart Sponsorship:Investment: $2,000Sponsor signage at tournament, company’s name on all golf carts at tournament, opportunity to place promotional items in golf carts, two (2) players in tournament.

Beverage Cart Sponsorships:Investment: $500Sponsor signage at tournament, company name on bever-age carts, opportunity for company representative to ride in cart, one (1) player in tournament

Driving Range Sponsorship:Investment: $500Sponsor signage at driving range, one (1) player in tourna-ment

Putting Green Sponsorship:Investment: $500Sponsor signage at putting green, one (1) player in tourna-mentClosest to Pin Contest Sponsorship:

Investment: $500Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament

Longest Drive Contest Sponsorship:Investment: $500Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament

Putting Contest Sponsorship:Investment: $500Sponsor provided prize, Sponsor signage at contest hole, one (1) player in tournament

Par (Hole) Sponsorships:Investment: $100Company’s name on signage at designated hole

The Chamber’s annual Golf Scramble- now in it’s 20th year- offers members time to re-connect,

entertain clients and enjoy the beautiful Florida weather. This popular event serves as one of the

Chamber’s most important fund raisers, allowing the organization to fulfill it’s mission to uphold

a strong business climate in Lakeland. Mark your calendars to participate in November 2010.

CONNECT

Unique Sponsorship OpportunitiesInvestment: $100-$5,000In addition to the outstanding opportunities that you’ll find with all Chamber events, the Scramble offers unique vehicles to showcase your company.

Title Sponsor: $5,000 | Supporting Sponsor: $2,500 details available on sponsor summary

Ribbon Cutting/Ground Breaking Ceremony AssistanceInvestment: ComplimentaryRibbon Cutting and Ground Breaking Events are an exclusive benefit of chamber membership and are reserved for members who meet one of the following criteria:

• newlyjoinedtheChamber

• openedanewbusiness

• movedtoanewlocation

• celebratednewowners

• completed/startedmajorexpansionorrenovation

We are glad to be able to be a part of spotlighting your company and will assist in coordinating City and Chamber officials to attend. The Chamber will bring scissors (the Chamber also has nine gold shovels available) and camera; the ribbon is the responsibility of the company. Ribbon Cuttings are highlighted on Blog.LakelandChamber.com and in the Forum for Business Monthly. A Ribbon Cutting/Ground Breaking Request Form is available at LakelandChamber.com.

Open House/Anniversary Celebration Tool KitInvestment: Complimentary

This kit was designed for businesses who are celebrating a milestone anniversary or hosting an open house that might not necessarily fit into our Ribbon Cutting/Ground Breaking criteria. With informa-tion on who to invite, what types of activities to plan and which fel-low members to contact for assistance, this resource is beneficial to even the seasoned event planner. At the company’s request, a senior Chamber official will attend and say a few words on the Chamber’s behalf. Instructions are also included for providing the Communica-tions Division with pictures and details to include your celebration in the Chamber’s “Member News” feature. This tool kit is available for viewing in the “Members Only” section at LakelandChamber.com.

Online Member to Member OffersInvestment: Complimentary

In the Member’s Area of LakelandCham-ber.com, members are able to post dis-counts, offers or specials that they would like to extend to fellow members. Only Chamber members are able to view the complete offer and find the details to

redeem it, but everyone who visits the site has an opportunity to see the deal and learn more about how becoming a part of our member-ship network can benefit their business! Visit the Members Area of LakelandChamber.com to submit your discount today!

Online Member Events CalendarInvestment: Complimentary

Chamber Members have the privilege of promot-ing the programs, events and seminars held at their location. The Member Events Calendar is available for all visitors to LakelandChamber.com to see, but adding an event requires a member log-in. Event pub-lication is subject to Chamber approval. Only events and seminars will be published - recur-ring events that last more than 5 sessions will be excluded.

Member News PublicationInvestment: Complimentary

1. Email member accomplishments to membersonthemove@LakelandChamber.com for publication in the Forum for Business Monthly. 45 word limit.

2. Email press releases to PR@Lakeland-Chamber.com for inclusion on the blog and the Forum 2.0.

3. Submit employee praises for publication in “Perfect 10” feature of the e-zine ::point:: to point@lakelandchamber.com. 90 word limit.

CONNECT

As Lakeland and Polk County’s premier business organization, the Chamber is an important re-

source for business and community decision makers as well as area residents, visitors and new

comers. Our innovative and respected publications get your marketing message directly to your

target audience.

EVOLVE

POINTInvestment: $220-$1,020

Connect directly with Lakeland’s consumers each month through

this new e-zine! Picture high-fashion meets business... POINT.

With thousands of employees working for the Chamber’s 1,800

member businesses, your message will be delivered directly to the in-

boxes of Lakeland’s most savvy consumers.

With features like employee profiles, community calendar tear-outs

and event fashion advice (just what does business casual look like?)

this publication is sure to be a resource for the community.

Each publication will include a searchable directory of the Cham-

ber’s preferred businesses, further connecting Chamber members

with customers.

January 2010Vol. XX, No.1

Buy Lakeland. It makes good cents! • visit LakelandChamber.com

Schmoozea’ PaloozaSizzles!:Attendee blogsabout eventexperience.Pages 2-3

Small Businessof the Month:See whoreceived theplaque for thismonthly award.Page 5

CarBQ HugeSuccess:Volunteers helpmake annualevent successful.Page 6

insidethis issue

FORUM FOR BUSINESSmonthly

LAKELAND AREA CHAMBER OF COMMERCE

ALSO INSIDE: Upcoming Events • EMERGE Lakeland • Ribbon Cuttings •Members on theMove

• MARCH 18, 2009 •

SAVE THE

DATEThe Lakeland Center

11:30 a.m. – 1:30 p.m.

Call the Chamber now – at863/688-8551 Ext. 228 toorder your corporate tables.

You won’t want to miss thisevent. Here’s a hint:

“HOT, HOT, HOT!!!”

Forum for Business MonthlyThe Forum for Business Monthly is a 20-page, full color newsletter distributed to 3,900 business professionals each month. This newsletter is available in print and electronically via the Chamber’s Web site. The content includes news from the Chamber, important updates about community initiatives, pictures of events, rib-bon cutting announcements and more. The magazine is an ideal vehicle for business to business contacts, but is also a viable option for reaching potential custom-ers. After all, business professionals are consumers too!

Full Color & Black & White OptionsInvestment Range: $225-$625/mth

1/2 Page- C:$625, B/W:$410

1/3 Page- C:$425, B/W:$300

1/6 Page- B/W:$225

Frequency Discounts

x3=-10%, x6=-15%, x12=-20%

12-month Contract Required

Back Cover (1/3 Page)- C:$475

2010 Lakeland Area Chamber of Commerce

GUIDEBUYER’S

LakelandChamber.com

2011 Buyer’s Guide & Preferred Business Directory

A colorful, comprehensive guide to Lakeland’s Quality of Life, the Buyer’s Guide receives rave reviews from members and visitors each year. This guide serves as a busi-ness directory, relocation resource and Chamber information report, offering compa-nies from all industries the opportunity to increase brand recognition and position themselves as a leader in the community. The Buyer’s Guide is distributed to 1,800 member businesses, 1,000 relocation packets, countless hotels and motels and walk-in referrals. New for 2011, the guide will be available as an online piece and emailed to Chamber contacts. Ads may be updated up to 3 times per year in the “online” version for no additional charge.

Ad art deadline is October 8, 2010. Publication date is January 2011.

Special Placement Full Color OptionsInvestment Range: $3,500-$6,000

Outside Back Cover- $6,000

Inside Front Cover- $4,500

Inside Back Cover- $3,500

Member to Member DirectInvestment: $450/month

Businesses understand the challenge of differentiating themselves from the “other guy”. Advertising with Member to Member Direct allows members to share their messages with a large audience for a very affordable price. Member to Member Direct is limited to five each month, and is an ideal vehicle for sharing special offers, upcoming promotions or just telling your company’s story. Member advertisers must supply 4,000 flyers to the Chamber.

Quality of Life SectionFull Color & Black + 1 Color OptionsInvestment Range: $500-$5,000

2-Page Spread- C: $5,000

Full Page- C: $3,000, B+1: $2,500

1/2 Page- C: $2,000, B+1: $1,500

1/3 Page- C: $1,500, B+1: $1,000

1/6 Page- C: $1,000, B+1: $750

Business Directory SectionBlack & White OptionsInvestment Range: $500-$1,500

1/2 Page- B/W: $1,500

1/3 Page- B/W: $1,000

1/6 Page- B/W: $500

Title Sponsorship

Company logo prominently displayed on event material, including slide presentation if applicable

Named as Title Sponsor in all promotional materials

Logo, with link, displayed on LakelandChamber.com & Forum 2.0 promoting the event

Opportunity for welcome or introduction of speaker as ap-plicable

Attendance Opportunities: Two (2) Corporate Tables with preferred seating (20 tickets)/1 Golf Scramble Team

Advantage Sponsorship

Company Logo included in event material, including slide presentation if applicable

Named as Advantage Sponsor in promotional materials

Sponsor recognition from speaker’s podium

Logo displayed on LakelandChamber.com and Forum 2.0 promoting the event

Attendance Opportunities: One (1) Corporate Table with pre-ferred seating (10 tickets)/1/2 Golf Scramble Team

Supporting Sponsorship

Company name included in event material, including slide presentation if applicable

Named as a sponsor in all promotional materials

Name on LakelandChamber.com & Forum 2.0 promoting the event

Attendance Opportunities: Six (6) tickets to event

DETAILSPatron Sponsorship

Company name included in event material, including slide presentation if applicable

Named as a sponsor in all promotional materials

Name on LakelandChamber.com & Forum 2.0 promoting the event

Attendance Opportunities: Two (2) tickets to event

Program Sponsorship

Company Logo prominently displayed on all printed materi-als

Named as program sponsor in advertising materials

Logo with link displayed on LakelandChamber.com promot-ing monthly event

Opportunity to distribute materials to attendees

Opportunity to welcome attendees and give 60-second com-pany commercial

Event Sponsorship

Event hosted at company location

Company input on speaker/topic for event

Company Logo prominently displayed on all printed materi-als

Named as event sponsor in advertising materials

Logo with link displayed on LakelandChamber.com promot-ing month of event

One featured article in Forum 2.0 promoting the event

Opportunity to distribute materials to attendees

Opportunity to welcome attendees and give 60-second com-pany commercial

Publication Marketing

Files must be created using InDesign, Illustrator or Photoshop. Please submit as a high-resolution PDF, EPS or JPEG. FIles must be 100% at final size with all photos placed at 100%. All fonts must be outlined. Files must be submitted as CMYK or grayscale.

Ad Size Dimensions Buyer’s Guide & Preferred Business

Directory

Forum for Business Monthly

Newsletter

POINT

employee e-zine

Full Page, Covers8.5” x 11”

.25” bleed• na •

2-Page Spread17” x 11”

.25” bleed• na •

1/2 Page 7.5” x 4.875” vertical only • • na

1/3 Page (v): 2.3” x 10” | (h) 5” x 5” • • •

1/6 Page (v): 2.3” x 4.875” | (h): 5“ x 2.3” • • •

Title Advantage Supporting Patron Total

o Annual Meeting February $10,000 $5,000 - - $

o Business After Hours Luau Downtown April $5,000 $1,000 $400 $250 $

o BG Release Event 2011 January $3,000 $1,000 $500 $

o CarBQ November $5,000 $2,500 $1,000 $500 $

o Chamber Scramble November $5,000 $2,500 Sponsorship frm pg 6: $

o CommUnity Celebration March $8,000 $5,000 $1,000 $500 $

o Legislative Wrap-Up Breakfast May - $2,500 $1,000 $500 $

o Tiger BBQ February $5,000 $2,500 $1,000 $500 $

o North With the Tigers Summer $2,500 - Named as sponsor in all promotional materials, banner display option in hospitality suite at group event

$

Company Name:

Mailing Address/City/State/Zip:

Phone: Fax: E-mail:

Marketing Officer Name/Title:

Authorizing Company Representative Name/Title:

Program Event Total

o Business & Breakfast Bi-Monthly $1,500 $500 $

o Business After Hours Monthly - $1,500 $

o Chamber Champions Luncheons Monthly $1,000 $150 $

o New Member Receptions Bi-Monthly $1,250 $250 $

Feature Sponsor Flyer Sponsor Total

o Relocation Package $1,200 - Company logo on 9” x 12” envelope, company flyer included in package, subscription to relocation inquiries

$500 - Company flyer included in package

$

Our company’s 2010-2011 Chamber Marketing Plan will include the following events, publications and programs to lead, con-nect and evolve within the Lakeland community:

SPONSOR

Event Marketing

Authorized Signature: Date:

Return this agreement to: Lakeland Area Chamber of Commerce | PO Box 3607 | Lakeland, FL 33802 | Fax: (863) 683-7454

Questions? Call Amy Wiggins - (863) 688-8551 Ext. 229 or E-mail awiggins@LakelandChamber.com

Outside Back Cover

Inside Front Cover

Inside Back Cover

2-Page Spread

Full Page 1/2 Page 1/3 Page 1/6 Page

Full Color- Quality of Life Section $6,000 $4,500 $3,500 $5,000 $3,000 $2,000 $1,500 $1,000

Black + 1 Color- QOL Section - - - - $2,500 $1,500 $1,000 $750

Black/White- Directory Section - - - - - $1,000 $700 $500

# months1/3 Page

Back Cover1/2 Page 1/3 Page 1/6 Page

Less Frequency Discount

Total

Full Color $475 $550 $425 -

Black/White - $490 $300 $225

# monthsInside Front 2-Pg Spread

Back Cover- adj directory

Full Page 1/3 Page 1/6 Page Total

Full Color 6 req’d $1,020 $640 $510 $320 $220

2011 Buyer’s Guide & Business Directory

Advertiser acknowledges that this is a binding contract with Lakeland Area Chamber of Commerce, Inc. (the “Chamber”) which shall be effective as of the date set forth below and shall continue through the end of the month of the last ad placement date checked on the first page of this Advertising Contract. Advertiser agrees to pay the Chamber the Total Advertising Fees set forth above. Payment is to be SUBMITTED WITH THIS CONTRACT IN ADVANCE OF THE PUBLICATION DATE, unless credit of Advertiser has been approved by the Chamber. If the Advertiser’s credit is approved, the Advertiser will be billed the amount set forth above in monthly installments, in which case payment for advertising IS DUE ON OR BEFORE THE LAST DAY OF THE MONTH FOLLOWING THAT IN WHICH THE ADVERTISING WAS PUBLISHED; (provided, however, Advertiser acknowledges that in the event of monthly billing the Total Advertising Fees are considered due and payable in full as of the date of this contract and monthly billing is provided only as an accommodation to Advertiser). Any sums not paid when due shall accrue interest at the rate of 18% per annum. Cancellations are not accepted and copy cor-rections cannot be guaranteed after the deadline date. Previous copy will be repeated if change is not received by the deadline date. The Chamber reserves the right to change the publication schedule without prior notice. All advertising matters shall be subject to approval by the Chamber prior to consent for advertising space. The Chamber reserves the right to refuse copy at its sole discretion. The Chamber does not guarantee ad placement/location. No political advertising of any kind is accepted. This contract shall be deemed accepted by the Chamber unless rejected/cancelled in writing within 10 business days of the press run. The Chamber’s liability for error in or omission of advertisement shall be limited to refunding unearned charges already collected; under no circumstances will the Cham-ber be liable for any consequential or other damages resulting from error or omission. Advertiser represents the Chamber is authorized to publish the contents and subject matter of the advertisements covered by this contract, and that Advertiser possesses all necessary releases, consents, licenses, copyrights or trademarks regarding the content of the ad . Advertiser agrees to indemnify the Chamber against any loss of expense resulting from any claims, actions or proceedings based on the contents or subject of such advertisements submitted, printed, and published. The Chamber reserves the right to terminate this contract at any time upon default by Advertiser in the payment of bills or in the event of any other substantial breach of this contract by Advertiser. Upon such termination, all charges payable under this contract shall become immediately due and payable. This contract shall be governed by, and construed and enforced, under the laws of the State of Florida and venue of any legal proceedings shall be in Polk County, Florida. If any legal action or other proceeding, is brought for the enforcement of, or a dispute, breach, default or misrepresentation in connection with any provision of this contract, the successful or prevailing party shall be entitled to recover reasonable attorney’s fees, court costs, and other reasonable expenses incurred in connection with maintaining or defending such action or proceeding, as the case might be, in addition to any other relief to which such party may be entitled. The chamber will not be bound by any promises or agreements not contained herein, nor shall any such agreements relieve Advertiser or its agents (if any) of their obligation herein. This contract must be signed by all print media advertisers. Please make checks payable to the Lakeland Area Chamber of Commerce.

Forum for Business MonthlyFrequency discount: 3x (-10%) | 6x (-15%) | 12x (-20%) | Discount included in back cover ad price.

POINT Employee e-zine Premier Issues

PUBLISH

Authorized Signature: Date:

Return this agreement to: Lakeland Area Chamber of Commerce | PO Box 3607 | Lakeland, FL 33802 | Fax: (863) 683-7454

Questions? Call Amy Wiggins - (863) 688-8551 Ext. 229 or E-mail awiggins@LakelandChamber.com