med316 - introduction and twitter signup
DESCRIPTION
This module outlines important developments within video and television production and distribution within network cultures and new media arts, specifically how programme content is being adapted and explored on mobile platforms. It will introduce you to the key theoretical debates with reference to influential work in the field, and examine these through the production of video/television content designed for delivery on new platforms.TRANSCRIPT
MED316 – Mobisodes and Web 2.0Digital Video – Production, Promotion and Distribution
What is a Mobisodes
Mobi Mobile (phone) sodes Episodes
Mobisodes are episodic content produced to be viewed on mobile devices usually phones.
They mark a shift in the production and distribution of Television and Film; they work as both advertising and promotion.
What is a MobisodesEtymology Blend of mobile and episode.mobisode (plural mobisodes)An episode of a television drama series condensed and
broadcast to cellular phones. An episode of content (fiction or non-fiction) that has
been created to be viewed with a cellular phone, or over the internet. Usually between 30 seconds and five minutes in length.
Usage notes mobisode is a trademark of Fox Corporation.
Mobisodes Wikitionary [Available at http://en.wiktionary.org/wiki/mobisode]
What is a Mobisodes
Definition of the term mobisode from Urban Dictionary [accessed 26/01/10]
Why is this definition both useful and academically irrelevant?
MED316
28th Jan - Introduction to module/Project management
04th Feb - Mobile Phones as Camera and Screen/Viral Videos
11th Feb - Narrative Construction and New Media 18th Feb - DIY Media – Web 2.0: Social Places
/Distribution Spaces25th Feb - Group Tutorials
MED316
04th Mar - Composition and design for small screens
11th Mar - Editing and distribution techniques for short film/small screen
18th Mar - Intertextuality and Transmedia Storytelling: Narrative Across Media
25th Mar - Individual Tutorials01st Apr - Easter Break
MED316
08th Apr – Easter Break15th Apr - Convergence Technology/ Convergence
Culture?22nd Apr - Participatory Media - Making Prosumers29th Apr - Production evaluation and screenings of
Mobisodes
Production, Promotion and Distribution
Production• We will be looking at the production of digital
videos for and with mobile phones. • We will look at specific examples of work
produced with mobile phones and investigate how this is done and what effect these mobile devices have on your media output.
• The module will focus on mobile phones as both cameras and screens
Production, Promotion and Distribution
Promotion• This module will look at a variety of promotion
techniques focusing on web 2.0 platforms and how they can be used to disseminate information
• We will look at how mobile videos are used both as promotional tools and how they fit into the patchwork of media productions and practices which produce convergence culture
Production, Promotion and Distribution
Distribution• We will look at a variety of techniques that
you can employ to get your episodic content from finished production to viewing public
• This module will look at new forms of distribution in digital culture, how they are used and what effect they have on the products that we produce and consume.
What do we need to consider/what are the challenges?
You need to produce a narrative which works across 4 separate episodes, this narrative needs to be delivered via and will be marked on 4 separate occasions. You have a staggered deadline across the module and video content needs to be delivered on these dates.
Episode 1 – 18th MarchEpisode 2 – 01st AprilEpisode 3 – 15th AprilEpisode 4 – 29th April
An Extra Challenge
Students should use their mobile phones to produce, edit and upload their content to their
channels
Students can use other recording methods but students are expected to justify the production decisions they make in their production portfolios.
Assessed Coursework 01
The project proposal, storyboard and production schedule will reflect:
• The aims of your project and your expected outcome• The narrative structure (chart and storyboard)• The theories and influences that have informed the
development of your project idea• Project management skills, including structuring tasks,
prioritising, showing initiative and delivering work on time
Assessed Coursework 02
The mobisodes will demonstrate that:
• The narrative fulfils or challenges the expectations of audiences viewing a story
• The narrative uses narrative structures, styles, devices and viewpoints in innovative and creative ways
• The episodes make effective use of the hardware and software to design and deliver it
• The series of episodes demonstrate originality and creativity in their design and composition
Mandatory Accounts
For this module all students are expected to have both a and account as part of this module. Other web 2.0 services can and will be used such as but students are required to use these services professionally and represent themselves in a professional manner in these spaces.
What does this mean?
First Up…
Students are required to sign up for a twitter account, for those that have one logon and help support your fellow
tweeters and classmates
You will need a “handle” or username and you need to great a profile.
You need to select an “Avatar” or profile picture
Following
We need to form a twitter group, this will involve all following each other.
To start this process you need to search for alan_hook (that’s me)
Class Tweets #MED316
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
Class Tweets @alan_hook
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
Creating A Profile
You will need to fill in your profile, keep it professional and make sure it represents what you want to show to the rest of the world, both professionally and personally.
Branding
Students are asked to consider a professional interlinking aesthetic to the way the represent themselves and their mobisodes in these distribution and promotional spaces.
MED316 on the web
As well as a #Hashtag for use on MED316 also has a presence on
Your group can be found here…
http://www.zotero.org/groups/med316_-_mobisodes_creating_mobile_content
is a plugin for
MED316 on the web
All module presentations will be uploaded and can be found on the modules
A group has been created where students can comment on the presentations and review the lecture series.
http://www.slideshare.net/group/med316
MED316 – Pre-Production
We will be looking at a number of different approaches to preproduction and project scheduling during this module.
We will be focusing on a new free software which promotes itself as “the world's first all-in-one media pre-production system. It replaces 'paper & binder' pre-production with a digital approach that's more complete, simpler to work with, and easier to share.”
http://celtx.com/
So… what tools will we be using?