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WE CUSTOMIZE DESIGN & TRACK YOUR CONTENT YOUR AD HERE! Your uploaded Article or Advertisement will be above. It will be controlled and tracked by Dawgearit.com to address any copyright concerns. See our copyright policy. All information will be reported to the strategic partner. Signup now and we can customize the service. We also pay for content based on the agreement. See additional information on next pages.

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Magazine partner program

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WE CUSTOMIZE

DESIGN & TRACK

YOUR CONTENT

YOUR AD HERE!

Your uploaded Article or Advertisement will be above. It will be controlled and tracked by Dawgearit.com to address any copyright concerns. See our copyright policy. All information will be reported to the strategic partner. Signup now and we can customize the service. We also pay for content based on the agreement. See additional information on next pages.

MEDIA KIT 2010MEDIA KIT 2010MEDIA KIT 2010MEDIA KIT 2010

DawgEarIt becomes the conduit you've been looking for by connecting subscribers and magazines readers worldwide to "off-line" printed media and "on-line" electronic media. Not only enabling subscribers access to "subscribed", on-line content authorized by you, the publisher, but enabling advertisers additional "connection" streams which were never transparent before. Introducing access to products, seen in the actual advertisement in that magazine, that can be purchased directly from the can be purchased directly from the eCommerce portal of your choice, the product manufacturer directly, or even from our online store.

WITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINESWITH COVERAGE OF OVER 100 MAGAZINES

40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA40% ENTERTAINMENT & MEDIA20% BUSINESS20% BUSINESS20% BUSINESS20% BUSINESS30% FASHION30% FASHION30% FASHION30% FASHION10% HOME & HOBBBIES10% HOME & HOBBBIES10% HOME & HOBBBIES10% HOME & HOBBBIES

MAGAZINES INDUSTRY MAGAZINES INDUSTRY MAGAZINES INDUSTRY MAGAZINES INDUSTRY –––– Power of PrintPower of PrintPower of PrintPower of Print

1. The Magazine giants have joined together to show the Power of Print in a national campaign.

2.2.2.2. Magazine readership has risen 4.3% Magazine readership has risen 4.3% Magazine readership has risen 4.3% Magazine readership has risen 4.3% over the past five years (Source: MRI Fall 2009, Fall 2005 data)

3. Average paid subscriptions reached nearly 300 million in 2009 (Source: MPA estimates based on ABC first half 2009 and second half 2009 data)Adults 18-34 are avid magazine readers. They read more issues and spend more time per issue than their over-34 counterparts (Source: MRI Fall 2009 data)

4. During the 12-year life of Google, magazine readership 4. During the 12-year life of Google, magazine readership increased 11% (Source: MRI Fall 2009 data)

5. Magazine effectiveness is growing. Ad recall has increased 13% over the past five years. Action-taking—based on readers recalling specific ads—increased by (Source: Affinity’s VISTA Print Effectiveness Rating Service, 2005-2009)

6. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)

1

2

3

Increase

Your Ad

Revenue

Increase Value

to Users

Track

Member’s

preferences

What is DawgEarIt?

What is the value to the magazine?

What is the value to the user?

4 Increase

traffic to on-

line presence

DawgEar allows readers to text message a request for any page

in your magazine. The system gives features , similar to other

popular on-line services (ie. Digg.com): store, share, discuss, buy,

to off-line readers to increase reader interaction with your

brand.

•Increased User Analytics ---� Increased Sales

•New subscription sales from Impulse readers.

•Increased web traffic to existing site

•Revenue Sharing Agreement with Advertisers •(negotiate a cost per each lead sent to advertisers site)

•Additional Mobile Advertising opportunities

•Instant access to social networking.

Connect Magazine Pages to Connect Magazine Pages to Connect Magazine Pages to Connect Magazine Pages to Information with your Cell Information with your Cell Information with your Cell Information with your Cell Phone.Phone.Phone.Phone.

Then don’t waste the

opportunity to capture

your customers!

Sign up for Ink2net

Magazine Program

What is the process?

5 Create

Community –

instant

MySpace

interaction

with brand.

www.dawgearit.comContact: Desi Bellamy 401-369-0981 or [email protected]

Text message

“dwg mag name May XX” to

10990

* 79 represents page #

Pickup Your Magazine@

Your favorite Retail

location or subscription.

Find a page you want

more information on.

Receive email reminder

or Logon to

www.dawgearit.com

•View Article / Buy Product

•Store in Library

•Share with Friends

•Instant access to social networking.

•Additional information on articles and products

•Jump Start your Internet Search

•Product Discounts and Promotions

Unlocked

Value!

For EVERY Page

SUGGESTED M[g[zin_ [^v_rtis_m_nt

Dawgearit Enabled

1

SUGGESTED M[g[zin_ [^v_rtis_m_nt

DawgEar Enabled: Text message your favorite pages. See PG. XX

New Feature:DawgEarEnabled

Mobile Interaction

2

3 1. Under magazine name 2. Special Insert Bar3. Bottom Banner – “Dawgear

Enabled”

ExampleExampleExampleExample

SUGGESTED M[g[zin_ [^v_rtis_m_nt

Text message dwg gq april 16 to 10990

ARTICLES: Add text below featured articles

ADS: Add text below featured articles

SUGGESTED M[g[zin_ [^v_rtis_m_nt

Want more information text message:

dwg mag name april 25 to 10990

ADS: Add text below featured articles

Us_r r_port

Magazine Management Utility Example

Current Edition

Magazine Name: Your Name Here May

DawgEar Magazine

Edition Home Magazine.ink2net page Pending

Total Pages Indexed: 110 Articles Indexed: 68

Total Pages Requested 2000 Total Comments 50

Total Text Messages: 1200 Total Emails to Friends 100

Past Issues:

700Page Request Text Messages

M[g[zin_ Us_r r_port

Top 10 Articles: Title: Page Page Requests

Text

Requests Comments

Distinct

Users

Click thru to

Upscale site

Emails to

Friend

Click here for Full List Changing the World 65 100 30 40 30 10 10

Loving your Family 24 34 200 10 1 0 50

Tips to a Successful Startup

Vacation on a Budget

Top 10 Products Product Page Page Requests

Text

Requests Comments

Distinct

Users

Click thru to

Product site

Emails to

Friend

Click here for Full List Delta Vacations 34 100 30 40 30 10 10

Rolex 55 34 200 10 1 0 50

Jimy Chu Shoes

Zara Blouse

Top Users User Requests User Request

johnjay 2000 johnjay 2000

susie q 3000 susie q 3000

chayya 1200 chayya 1200

nicholas 1000 nicholas 1000

nia 1000 nia 1000

0

100

200

300

400

500

600

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Page Request

0

100

200

300

400

500

600

700

800

900

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Ax

is T

itle

Text Messages

M[g[zin_ S_tup

DAWGEARIT Magazine Setup Pricing Worksheet

BRONZE SPECIAL FREE PILOTOne-Time Setup

Service Fee

GOLD SPECIAL - You save est. $4,200 Pending

PLATINUM - Annual Savings $12K Pending110 pending

*6 month pilot program per Magazine

Articles BRONZE GOLD PLATINUM

1 Featured Articles -- including cover FREE X X X

2 Monthly Core Sections X X

3 Complete Table of Contents X

4 All Articles (up to 60) X

5 Store Text Content on Site NA

Advertisements

6 ONLY Featured Advertisers in Magazine X X

7 All Magazine Ads - (up to 50) X

8 Advanced Features:

9 Scanned in Advertisement

10 Same Surrounding Magazine Ads in magazine around articles on the web PREMIMUM

11 Special: No additional ads from other product companies on pages PREMIMUM

12 Special: Click-Thru to Advertisers site X

13 Special: Click-Thru to Advertisers e-commerce engine (special setup) PREMIMUM

14 Special: Ink2net E-Fulfillment Option N/A

15 Special: Joint advertisement program .. "One Ad all Magazine special" PREMIMUM

INTRODUCTORY PILOT--PACKAGE SPECIALS

# of Pages Total

“Would you Double Your Revenue for the Cost of One Ad in your Own magazine!”

M[g[zin_ S_tup

15 Special: Joint advertisement program .. "One Ad all Magazine special" PREMIMUM

Links - Associated Content

16 Database Tag Associated Content X X X

17 Hot Monthly Internet Links Associated to Pages based on Tags (digg, Google etc.) X X

18 Manual Link Associated Content PREMIMUM X

19 Ink2net Staff X

20 Magazine Supplied (service fee) X

Advanced Services

21 Personal directory (magazine_name.ink2net.com re-direct) PILOT ONLY PILOT ONLY X

22 Publisher Automatic Upload Utiltiy - 2 times per Month) N/A

23 Click-Thru to your site (if applicable) PILOT ONLY PILOT ONLY X

24 Analytics

25 Log-in Access and Download X

26 Monthly Report

27 Ink2net "What's Hot Now" to all subscribers / users of ink2net See Sample PILOT ONLY X

28 E-commerce Coupon Codes for Advertised Products N/A

29 Self Configured Ads around Pages to Fit Magazine interest N/A

30 SMS Features up to 1% of subscriber base FREE X X X

31 International Services

32 Europe Release Pending

33 China Release Pending

34 India Release Pending

Total

Monthly Impressions 100,000

CPM- Pass Thru Cost Pending

DIGIT@L R@TE C@RD

RUN OF THE SITE (ROS)

ImpressionsImpressionsImpressionsImpressions CostCostCostCost RangeRangeRangeRange CPMCPMCPMCPM

200K Req 200 -499K Req

500K Req 500 – 799K Req

800K Req 800 – 999K Req

1000K Req 1000K+ Req

Effective May 1, 2010

CORE PAGE LOCATIONS

PAGEPAGEPAGEPAGE HEADERHEADERHEADERHEADER SIDE SIDE SIDE SIDE Both CPMBoth CPMBoth CPMBoth CPM

Community Req Req Req

Details Req Req Req

EMAILS / TEXT MSG

NEWSLETTERS

LocationLocationLocationLocation CostCostCostCost CPMCPMCPMCPM

Txt Confirm Req

Rcv’d TXT Req

Share w/ Friend

Req

Mag Request Req

LocationLocationLocationLocation CostCostCostCost CPMCPMCPMCPM

General Req

Category Req

DIGIT@L R@TE C@RD

Details Req Req Req

Personal Req Req Req

Email Req Req Req

Mag Rack Req Req Req

Login Req Req Req

Vision Wall Req Req Req

Personal /VW

Req

Blast Req

MAGAZINE SETUPCATEGORYCATEGORYCATEGORYCATEGORY CostCostCostCost PagePagePagePagessss CPMCPMCPMCPM

Bronze Req Featured Art Req

Silver Req Bronze + Key Advertisers

Req

Gold Req Silver + Key Sections

Req

Platinum Req Complete Magazine Req

Per Request Req

* Request Pricing Sheet for Magazine Setup

SPONSORSHIPS

LocationLocationLocationLocation CostCostCostCost ReqReqReqReq

Business Req

Fashion Req

Women’s Req

Men’s Req

Home

Meida/Hobby

Sp_]ifi][tions

Advertiser must provide the following:•2 banner ads 728x90, 160x300

FILE SIZES/TYPES/ DIMENSIONS

MATERIALS SUBMISSIONSAll creative must be received 5 days prior to start of schedule. Please send materials to [email protected]

728x90 GIF, JPG, Flash 30K160x300 GIF, JPG, Flash 30K

Sp_]ifi][tions

738x90

160x300

738x90

Email Banner

Core PageBanner

Create your own personal Vision Wall using Magazine Pages.

•Send some time away from your computer•Pick up a magazine and dare to dream•Pick images from your favorite magazines and add them to your profile•Login to DawgEarit and your Vision Wall is ready

•Print Out – Send to Kinko’s•Share with Friends – Post to Facebook•Plan your future

Perfect for Planning your Wedding, Summer fashion and Goal Setting

CONT@CT US

Advertising & Sales [email protected]

PR [email protected]

Support [email protected]

Membership [email protected]

Investors [email protected]

Website www.dawgearit.com and

CONT@CT US

Website www.dawgearit.com and prior partner www.ink2net.com