an introduction to twitter

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

What is Twitterand how can you use it?


• Steve Hubball, Data Analyst

• Andy Gaukrodger, Content, Search and Social Specialist


Who do we work for?


What is Twitter?


The numbers


• What is Twitter for?

• What can you do with Twitter?

• What should you say?

• What shouldn’t you say?

• What else can it do?

How is it used?


• Build your brand• Drive people to your website• Drive people to other branded properties – blog, YouTube, Flickr etc• Grow your audience• Give something to your audience• Test the opinion of your audience

Why should brands Tweet?


The anatomy of a Tweet


• < 140 characters

• # hashtags

• Links

• Attachments

The anatomy of a Tweet


10 Points to remember in 140 characters

Using your real name and face adds trust to your profile


Profile



Don’t worry about getting it wrong – learn by doing


Don’t worry about getting it wrong



It’s not about what you’re doing, it’s about what you’re interested in


It’s whatever you’re interested in



Tweet, listen, engage – repeat...


Tweet, listen, engage



It’s called social networking, so have a conversation


Have a conversation



Regularity is the stuff of good Tweeters


Regularity



Pay it forward: Retweet, don’t steal


Retweets



Retweets will get you followers, quality content will keep those followers


Quality content



Namedrop!


Namedrop! #FF - Follow Friday



Twitter is not an island, it’s for building your brand, driving traffic, etc.


Twitter is not an island


• Go to www.twitter.com• Sign up• User name• Settings• Profile• Find some people to follow• Tweet from www.twitter.com or a “client”

How do I start?


• @replies

• DMs

• Lists

• HootSuite

Advanced Tweeting


Get Tweeting!

an introduction to twitter

Technology